Buzzstream

MARCH 26, 2020

Most marketers think that they should be looking for content publishers/bloggers to promote their businesses, but there is one very significant group that they are missing out on: YouTubers. YouTube is the second most visited website in the world only after Google. How To Find The Right YouTuber For Collaboration. Image Source.

YouTube 116

YouTube Branding Brand Video 116

Agility PR Solutions

JANUARY 23, 2019

The firm’s new report finds that all but some of the youngest consumers […]. The post Social aging—Gen Z dominates YouTube while other generations prefer Facebook appeared first on Agility PR Solutions.

YouTube 99

YouTube Facebook Creativity Social Media 99

Cision

APRIL 5, 2017

Organizations are often successfully use emoting, manipulating or riding emotions as key strategic move when designing consumer campaigns. The ad itself has been viewed more than 63 million times on YouTube. Comments under the YouTube video emphatically declare the ad as a tear jerker. Duracell is “Trusted Everywhere”.

Brand 252

Brand Branding YouTube Social Media 252

Cision

OCTOBER 5, 2016

Livestreaming is Changing How We Consume Video. If Periscope, Facebook Live, and YouTube Live are indicators, livestreaming as a concept has come home to roost. As frequently as marketing changes, it’s important to stay ahead of the curve as much as possible.

Trends 319

Trends Content Marketing Branding Brand 319

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

For example, content campaigns will be informed by customer data and therefore must focus on topics that truly resonate with specific segments, based on where and how they consume it. This means quarterly or even monthly adjustments, because few things are more valuable than agility in communications.

Trends 407

Trends Communications Employee Corporate 407

5W PR

JUNE 4, 2020

There’s a general rule of thumb that people can “learn just about anything” on YouTube – and the entertainment value is high, too. Recently, though, new and unique topics have been trending on YouTube, underscoring how the platform is both art imitating life and life imitating art. .

YouTube 88

YouTube Examples Exercises Video 88

PR for Anyone

MARCH 26, 2020

Watch the full YouTube video >> HERE The coronavirus (COVID-19) continues to disrupt many people’s lives. With millions of consumers facing so many choices who to do business with, are you ready to provide an unparalleled value? “What Can You Niche Down To Help People In This Age Of Coronavirus?”

Publicity 299

Publicity Pitching YouTube Creativity 299

Agility PR Solutions

SEPTEMBER 18, 2024

In today’s digital landscape, social media influencers have emerged as key partners for brands seeking to broaden their reach and engage with specific audiences.

Social Media 176

Social Media Marketing YouTube Media 176

Bianchi Biz Blog

MARCH 30, 2023

If you’re working for an automotive supplier and are looking to connect with key influencers in the electric vehicle (EV) market, you’ve probably noticed the recent proliferation of EV-related YouTube channels. Among our top picks for EV-focused YouTube channels for automotive technology suppliers are: EV Pulse 13.7K

YouTube 83

YouTube Mobile Automotive Transportation 83

Agility PR Solutions

FEBRUARY 9, 2022

Think about the content you’ve consumed online today. Maybe you listened to a podcast on the way to work, scrolled through Instagram while you waited for the elevator, or watched a couple YouTube videos during your lunch break. If you’re like most Americans, a heavy dose of the media you consume is more than just […].

YouTube 179

YouTube Instagram Consumer Video 179

Bianchi Biz Blog

OCTOBER 28, 2024

At the same time, unbranded communication is emerging as an effective strategy to reach consumers, especially in sectors with strict regulations. million users YouTube : 61.39 This methodology contributes to building trust and credibility by providing valuable content that resonates with target audiences. million users TikTok : 74.14

Marketing 101

Marketing Crisis Local International 101

5W PR

JANUARY 16, 2025

beauty market is a behemoth, a fiercely competitive arena where countless brands battle for consumer attention. With its innovative formulations, unique textures, and playful packaging, K-beauty has captivated American consumers, carving a significant niche for itself. High-quality visuals and videos are essential.

Branding 78

Branding Brand Marketing How To 78

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

Flack's Revenge

DECEMBER 12, 2018

Social media is more and more becoming people media, and I think you have millennials that have stopped watching TV and instead spend most of their time on YouTube or IGTV or perhaps Facebook Watch. A ctually , this could be a generational thing; but that would be where I see things going.

Instagram 214

Instagram B2C YouTube Facebook 214

Contently - Strategy

AUGUST 30, 2024

Because it turns out that only 30% of consumers trust companies. So, if you run ads listing the six reasons consumers should choose your product, the consumer won’t believe you. However, if you have a verified customer post the six reasons they love your product, consumers will start to trust you.

Storytelling 85

Storytelling Marketing Travel Case Study 85

5W PR

MARCH 19, 2025

PR teams face intense pressure to break through market noise during these critical periods, particularly from October through December when consumer spending peaks. While many brands focus solely on advertising, PR strategies offer unique advantages for building authentic connections with consumers and creating lasting brand value.

Retail 78

Retail Storytelling Pinterest Product Launch 78

Onclusive

OCTOBER 3, 2017

Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative. Millions of blog posts are written every day.

Brand 246

Brand Branding eBook Leadership 246

Agility PR Solutions

MARCH 20, 2022

Consumers are more easily influenced by video than any other marketing method. In fact, 70 percent of YouTube viewers acknowledged making a purchase after being introduced to a brand on the platform. Looking for ways to strengthen your brand’s reputation in the world? Consider video marketing.

Video 166

Video Brand Branding Marketing 166

Institute for Public Relations

JANUARY 23, 2023

Huan Chen examined which machine learning (ML) algorithms worked best to analyze consumer sentiment on YouTube. A case study of 19,198 YouTube comments from the Always #LikeAGirl campaign was conducted. appeared first on Institute for Public Relations.

Consumer 82

Consumer Case Study YouTube Study 82

Ronn Torossian

JANUARY 11, 2016

As you may expect, YouTube is one of the standard bearers of this expectation. In a speech at the Consumer Electronics Show, YouTube chief business officer Robert Kyncl said, “Digital video will overtake television to become the single largest way people spend their free time before the end of this decade.”.

Video 150

Video YouTube Television Radio 150

Cision

AUGUST 14, 2017

The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content. However, it is also an opportunity to stay up to date with consumers or journalists who already follow your company. Share videos from YouTube to Facebook or Twitter.

Writing 310

Writing How To Infographics Pinterest 310

ImPRessions - Crenshaw Communications

MARCH 11, 2020

71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit. For example, four in 10 millennials say their favorite YouTube content creator understands them better than their friends.

Social Media 272

Social Media Trends Media Instagram 272

Bianchi Biz Blog

JANUARY 16, 2025

As a 50+ employee firm, the agency has strong capabilities in consumer, corporate, B2B and issues management. It is best known for its consumer and lifestyle coverage, but also has a business section that covers stories about non-publicly traded companies. The most popular social media channels in Canada YouTube : 33.10

Print 100

Print Marketing Instagram Newspapers 100

Deirdre Breakenridge

SEPTEMBER 3, 2014

You can select research on a variety of topics, from understanding consumer behavior and mobile search to research on the new multi-screen world and YouTube insights. When you use Google Databoard, you get the benefit of Google’s powerful insights.

Communications 383

Communications Tools Google Resources 383

Bianchi Biz Blog

DECEMBER 5, 2024

Communications, media and PR market in Ireland On the media front Irish people are spending more time consuming information, but in increasingly fragmented ways. Although print newspaper readership has declined, publishers’ online assets continue to grow strongly, with consumers accessing news media sites via mobile and social media.

Radio 83

Radio Sports Marketing Local 83

Cision

DECEMBER 11, 2017

The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content. However, it is also an opportunity to stay up-to-date with consumers or journalists who already follow your company. Share videos on YouTube, Facebook and Twitter.

Writing 293

Writing How To Infographics Pinterest 293

Cision

NOVEMBER 6, 2017

Brands like Google, Twitter, Facebook, and YouTube are doing nothing to prevent it, resulting in a very confusing and convoluted media world. But they can act quickly, the way YouTube did when it discovered that top search results were riddled with conspiracy theories and misinformation. What Are Consumers’ Responsibilities?

Google 225

Google Facebook Wikipedia Engineering 225

Agility PR Solutions

NOVEMBER 29, 2020

Despite the various social media platforms brands utilize to promote and sell their products, new research from health, beauty and lifestyle comms agency Rebel Gail Communications reveals that Facebook is decidedly the preferred social media shopping channel for consumers, far surpassing purchases being made through YouTube, Instagram and TikTok.

YouTube 148

YouTube Instagram Social Media Facebook 148

The Proactive Report

SEPTEMBER 25, 2014

YouTube comes in second as a source of news traffic. Less than a third (28%) of Facebook news consumers ever use the site to keep up with a news event as it unfolds and less than half of those users would turn to Facebook first to follow breaking news. Post your news to Facebook, YouTube, Twitter and Reddit. Next is Twitter.

Social Media 184

Social Media Reddit Media Facebook 184

PR for Anyone

APRIL 13, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. YouTubers upload 300 hours of video content to the platform every minute. For YouTube you want longer-form content to get your watch hours up but actually, most people prefer to consume short-form video.

Video 130

Video Strategy YouTube Pitching 130

Cision

JUNE 12, 2017

According to Ad Age , by 1940, there were 55 daytime serials, largely sponsored by nascent consumer packaged goods brands. Radio supplanted print, television eroded radio, and the Internet has changed the foundation of how we consume all forms of media. In 2017, influencers with YouTube channels can generate 1 million views in a month.

Advertising 190

Advertising Advertising Radio Television 190

5W PR

NOVEMBER 1, 2024

In today’s rapidly changing influencer landscape, we help brands strategically navigate where and how to show up across platforms like TikTok, Instagram, YouTube, Pinterest, Twitch, and beyond —ensuring impact at any scale. By partnering with influencers, brands tap into trusted voices who inspire consumer purchases and shape trends.

Pinterest 78

Pinterest Viral Instagram Community 78

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.

Television 158

Television Instagram Consumer Newspapers 158

Cision

MAY 29, 2017

The internet has changed the way we discover and consume information. Similar to Facebook, YouTube’s “Recommended for You” section is another example of how user activity and preferences fuel content discovery. In fact, content discovery helps both consumers and online marketers. billion in 2014 to 2.17

How To 129

How To Content Marketing Engineering Advertising 129

Mindful Marketing

OCTOBER 23, 2021

However, one iconic consumer product company’s frightful holiday tactic brings to mind the fearful parental warning, “It’s all fun and games until someone gets hurt!” A YouTube video introduces the Tomato Blood Ketchup, which the microsite further describes as “a collectible limited edition 20 oz.

Consumer 99

Consumer Television Course Company 99

Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! It comes from the transmission of content. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Communications Conversations

JANUARY 8, 2021

When asked which group had the single biggest impact on consumer behavior, 26% said mainstream media while just 6% said bloggers and 6% said micro-influencers. Meanwhile, on the influencer side, these are the stats we see: 37% of consumers ages 35-44 have been influenced to purchase a product or service on TikTok.

Newspapers 179

Newspapers Local Consumer YouTube 179