Contently - Strategy

NOVEMBER 12, 2018

” Too many content marketing teams try to half-ass a bunch of things—blog posts, whitepapers, video, social media, SEO—in the pursuit of a cohesive content program. Part of the problem is that small and mid-sized companies want to compete with huge corporations out of the gate. “Whole-ass one thing.”

Content Marketing 110

Content Marketing Company Strategy How To 110

Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. It’s versatile content piece that can complement and add powerful visuals as part of an integrated campaign. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace.

Infographics 80

Infographics Data Case Study Content Marketing 80

Cision

JUNE 13, 2017

Corporations have to be more than simply transactional, or they run the risk of losing their customers’ loyalty for a more engaging brand that can provide the same service. Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations.

Blogging 215

Blogging Company Engineering Airlines 215

Reputation Us

FEBRUARY 21, 2023

Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge. More than 91 percent of businesses use content marketing, according to the Semrush State of Content Marketing report.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Sword and the Script

OCTOBER 21, 2014

These giant corporations are demonstrating an interest in experimenting with new tools.”. This is a group that now seems comfortable and even excited with its newfound ability to engage its vendors, partners, customers and others in ways that could not have been imagined when most of their corporations began.”. 500 Social Media Study.

Social Media 125

Social Media Study Blogging Company 125

Cision

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. As they try to make their content more interactive and share-able for their audiences, journalists are incorporating more elements like images, videos, and infographics.

Media 210

Media Automotive Resources Product Launch 210

Waxing UnLyrical

MARCH 21, 2014

My friends over at Rad Campaign gave me a heads up on an interesting infographic over at craigconnects , that says it “cracks the crowdfunding code.” Because of that, content marketing is a huge crowd funding tactic that demonstrates success. Telling a compelling story has always been huge.” ” Tip #8.

Nonprofit 103

Nonprofit Infographics Community Content Marketing 103

Sword and the Script

AUGUST 16, 2016

In this case, market research has consistently demonstrated people favor recommendations from peers over brands. So while content marketing is the new branding , it’s becoming more evident that PR is the best kept secret in content marketing. No easier opportunity exists than in repurposing content.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

Shift Communications

DECEMBER 22, 2014

The Role of PR in the Coming Content Marketing Collapse. As the New Year came and went, content marketing strategies were ramped up by businesses and brands all over the place. Amidst this barrage of content, Mark Schaefer published a blog on Content Shock. Have you tried it out yet?

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Waxing UnLyrical

MAY 28, 2013

Slideshare Is The Biggest Opportunity In B2B Content Marketing. Why: Michael Brenner shares why Slideshare is a must-have for marketers, especially those in the B2B field. Why: In this WUL guest post, Sean McGinnis explores one of the most important aspect of blogging (and content marketing), finding keywords.

Marketing 88

Marketing Infographics B2B Content Marketing 88

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. This analysis was part of a larger study that SEMrush published titled the Global State of Content Marketing Report 2019. Try our services.

Content Marketing 79

Content Marketing Study Analysis Marketing 79

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Social media statistics from 2020.

Survey 183

Survey Marketing B2B Study 183

MaccaPR

OCTOBER 5, 2015

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Here at MaccaPR, we've blogged about content marketing a number of times (e.g."

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Critical Mention

FEBRUARY 10, 2018

What the PR team does integrates into elements beyond the traditional marketing umbrella it used to sit under. You can work with organizations of different sizes from startups to nonprofits to agencies to large corporations. You’ll find Michelle Garrett at the intersection of PR, content marketing and social media.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

Case Study 52

Case Study Financial Content Marketing Study 52

Sword and the Script

SEPTEMBER 10, 2020

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. Consumption. It works too.

B2B 117

B2B Consumer Marketing Survey 117

Contently - Strategy

OCTOBER 4, 2023

To find out, we conducted nine interviews with innovative CMOs to understand what role they see content playing in the marketing strategy. CMOs see content marketing solutions as part of every aspect of audience engagement. This has deep consequences for how to staff a content marketing team and where it sits.

Content Marketing 52

Content Marketing eBook Marketing Infographics 52

Shift Communications

OCTOBER 4, 2017

GetCRM has collected data on these events, among others, to analyze the financial costs for the corresponding corporations. Read the infographic below to learn more about how much bad customer experiences can cost companies. Andrew Dennis is a Senior Content Marketing Specialist at Siege Media.

Airlines 87

Airlines Financial Film Viral 87

5W PR

MAY 17, 2022

When companies use a combination of both fast-moving and familiar options for distributing their content, they can increase both their impact and their reach. Repurposing content. When companies combine their public relations and content marketing efforts, they can look at repurposing some of the old content they’ve published.

Strategy 88

Strategy Content Marketing Employee Google 88

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Get key stakeholders on board.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Brian Enderlein , Digital Media, Interactive Marketing & Analytics, 3M. Content enhances and supports our brands.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Sword and the Script

JULY 2, 2016

Search is a form of a question…which is why answering customer questions is a sound strategy for content marketing. By contrast, we share content on social media when it’s convenient for us, says to Steve Plunkett. 1) The Science of Viral Content. Also see: Infographic: Navigating Facebook Organic Reach. * * *.

Marketing 73

Marketing Viral Survey Infographics 73

Sword and the Script

JUNE 12, 2018

11 Simple Ways for PR to Score Content Marketing Points. There’s good reason to be wary about using humor in marketing. wrote Siftrock in a press release about being included as one of the nearly 7,000 other logos on the marketing technology landscape infographic. A Creative Press Release for B2B Tech.

Creativity 62

Creativity Infographics B2B Corporate 62

The Proactive Report

JANUARY 30, 2015

Robert Rose, Chief Strategy Officer, Content Marketing Institute. Rob Six, Senior Vice President of Corporate Communications, Roll International. 59% od companies surveyed late last year say hiring of content marketing is imminent. We are the storytellers and content marketing should be our domain.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. 97% of respondents said video content and communication were useful after making a purchase. Email subscribers are essential for content marketing success .

B2B 148

B2B Marketing Survey Software 148

Sword and the Script

DECEMBER 29, 2015

12 Content Marketing Lessons Learned in 12 Years of Blogging via @toprank. This summary of a 40-minute documentary picked out some of best ideas some brands are using for effective content marketing. To the best of my knowledge, it’s the first (and only) documentary on content marketing. Top 5 Posts of 2015.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. million dollars.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Beyond PR

JUNE 13, 2017

Corporations have to be more than simply transactional, or they run the risk of losing their customers’ loyalty for a more engaging brand that can provide the same service. Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations.

Blogging 77

Blogging Company Engineering Airlines 77

Sword and the Script

JUNE 7, 2016

That’s according to a survey of 150 marketing leads conducted by executive search firm Spencer Stuart as reported by Marketing Charts. The skills deemed least important were corporate communications (7%), direct mail (6%) and corporate marketing (1%) according to the data. Mapping content to B2B buying stages.

Survey 60

Survey Marketing B2B Infographics 60

Critical Mention

NOVEMBER 6, 2018

With an engaging and captivating brand story–one that describes the corporation ’s past, present and future, customers can create an emotional, human connection with a business that enables them to relate to the organization. A classic example comes from Sarah Farrow, a content marketer for Big Assignments.

Social Media 65

Social Media Media Writing Infographics 65

Waxing UnLyrical

OCTOBER 19, 2015

Storytelling 101: 3 Tips for Creating Compelling Content Marketing. A Visual Guide to Telling Compelling Stories for Your Brand [Infographic]. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. ” 4. Based in the Washington, D.C.,

Storytelling 40

Storytelling Infographics Content Marketing Data 40

Burrelles Fresh Ideas

OCTOBER 17, 2023

Leveraging social media: PR agencies can create and share engaging content, infographics, and videos to raise awareness and educate the public about cybersecurity threats and preventive measures. Collaborative efforts with cybersecurity experts and information sharing are becoming increasingly prevalent in the corporate world.

Education 112

Education Employee Measurement Agency 112

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. That doesn’t mean all the content has to “live” in your newsroom; a link to its location is all that’s necessary. Exhibit B: Also Starbucks.

How To 48

How To Media Print Real Estate 48

Sword and the Script

JANUARY 14, 2017

That abundance brings a deficit in content that helps potential customers understand the problem or providing market insight. Trust Economy: Summaries to 4 Content Marketing Studies. The Bulldog Reporter article links to a registration page to download the complete report. 3) The Downfall of Clickbait, Finally.

B2B 60

B2B Pitching Survey Journalism 60

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

5W PR

JANUARY 31, 2024

Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Beyond PR

OCTOBER 14, 2016

Raise a speaker’s professional profile by positioning them as a voice at large corporate or industry events. WhoTalks chart sourced from the Women’s Media Center , where a copy of the full infographic can be found. Provide female leaders with the time and support needed to conduct leading industry research.

Public Affairs 40

Public Affairs Analysis Television Infographics 40