Sword and the Script

JANUARY 21, 2025

There are many free courses you can take from Google (AI and analytics) and HubSpot (all kinds of classes). Sidebar: most business executives do this too , which is why you should accept non-business emails for gated content and subscriptions). Google offers free courses on analytics and AI. These arent the only courses.

Google 157

Google Course Survey YouTube 157

Deirdre Breakenridge

FEBRUARY 23, 2015

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? Play to their ego. Guest Post PR 2.0

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Contently - Strategy

FEBRUARY 18, 2020

When we talk about content marketing ROI, we often ignore one of the biggest opportunities in front of us: sales enablement. As I wrote about in this Ask a Content Strategist column , content marketers have a tendency to stop thinking about ROI after lead generation. The Hidden ROI of Content Marketing Platforms.

Content Marketing 135

Content Marketing Case Study Marketing B2B 135

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Content Marketing 144

Content Marketing Study Blogging Marketing 144

Sword and the Script

MARCH 31, 2020

Buyers were taking in content before talking to sales even before the Coronavirus hit; now is a great time to double down on content marketing Today is the last day of the first quarter of 2020. When I think about that statistic in today’s context – this is another moment for true content marketing.

Content Marketing 137

Content Marketing Marketing Advertising Advertising 137

Cision

APRIL 13, 2015

Content marketing can be challenging for health care communicators, especially at the local level — hospitals, clinics, and medical practices. And of course, you have HIPAA issues to worry about on everything you do. So how do you do health care content marketing? So how do you do health care content marketing?

Content Marketing 120

Content Marketing Communications Crisis Communications Marketing 120

Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop content to entertain and never sell, but what if people really want to buy from you? Entertain, don’t sell.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Sword and the Script

DECEMBER 26, 2017

Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics. Search marketing and SEO statistics. Content Marketing Statistics. 2) Content marketing supports lead nurturing. 3) Quality matters in content marketing.

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

Contently - Strategy

SEPTEMBER 30, 2021

At the end of the course, they included an optional exam. If someone went through the course and passed the exam, they’d receive an official Inbound Certification. “At At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book.

Course 116

Course SMB B2B Analytics 116

Contently - Strategy

MAY 13, 2024

In fact, if you’re already producing high-quality content , it could mean your team is about to get a chance to shine. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024.

Content Marketing 109

Content Marketing Privacy Marketing Google 109

Contently - Strategy

AUGUST 11, 2022

Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term. How content marketing leads to meaningful ROI. Paid ads and content marketing have inverse reputations. You’ve got to hook them and drive them to action.

Content Marketing 135

Content Marketing Marketing Consumer Strategy 135

Onclusive

JUNE 24, 2020

So while there is certainly unique value to earned media coverage in a highly reputable publication, content marketing makes a dramatic impact because you can surround the reader with comprehensive brand messaging.

Strategy 418

Strategy Media Advertising Advertising 418

ImPRessions - Crenshaw Communications

MARCH 3, 2022

Everyone knows Dreamforce, of course. Content Marketing World & Expo (September, Cleveland). B2B companies focused on brand and content marketing should have this Content Marketing Institute event on their radar. Salesforce Dreamforce (Autumn, San Francisco).

Conference 304

Conference B2B Case Study Content Marketing 304

ReimaginePR

JULY 11, 2016

You may assume that creating a similar content marketing strategy will be too complicated for your business to handle. After all, when you try to create content, it probably seems to take forever as you fall further down the never-ending rabbit hole of ideas, tasks, and social media updates. content marketing strategy.

Content Marketing 120

Content Marketing Marketing Writing Strategy 120

Buzzstream

JANUARY 9, 2019

Content marketing takes time and effort. By working together with other guest bloggers on content creation and helping each other get mentioned, we’re building useful, long-term relationships. Since we’re looking for long-term co-marketing opportunities we also check if the influencer we want to target has the same focus as us.

Content Marketing 134

Content Marketing Marketing How To Resources 134

Sword and the Script

FEBRUARY 26, 2019

In fact, I sent several personal notes – spaced out so as to not be a nuisance – about the study over the course of six weeks and she never saw any of them. This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. This isn’t unusual today.

Content Marketing 97

Content Marketing Marketing Pitching Survey 97

Contently - Strategy

SEPTEMBER 18, 2024

And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. How can we get creative with content marketing? Your brand’s content needs to capture attention, or your prospects will go elsewhere.

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

Sword and the Script

JANUARY 16, 2018

You cannot run content marketing like a campaign. You can, however, run campaigns inside a content marketing program. Campaigns are how every marketer is trained to think. There is nothing wrong with any of this, but is not content marketing. If this sounds like semantics, it is not.

Content Marketing 108

Content Marketing Marketing B2B Engineering 108

Sword and the Script

OCTOBER 29, 2024

Here again, you can scale up over the course of time. I’ve seen marketing teams that produced both a webinar and some style of long-form gated content every single month. Sometimes teams have better success running moderate panel discussions around topics of interest to buyers.

Marketing 216

Marketing eBook Guidelines B2B 216

Sword and the Script

DECEMBER 23, 2017

Your brain brings you into the story and allows you think about courses of action and decisions you might make as if you were actually part of the story you’re reading about. 20 Golden PR and Content Marketing Ideas that will Outlive 2017 from Frank Strong.

Content Marketing 106

Content Marketing Marketing Storytelling Course 106

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Is content marketing important?

Content Marketing 98

Content Marketing Marketing Infographics Consumer 98

Contently - Strategy

AUGUST 22, 2019

When asked to recall your favorite online content, you probably don’t think about stuff made by banks. Unless, of course, your job is to make content for a bank. That’s not a knock on finance content at all, by the way. When most of us sit down to research where to bank, we’re not really jumping for joy.

Banking 107

Banking Content Marketing Examples Industry 107

Contently - Strategy

SEPTEMBER 20, 2019

Our jobs may not consist of saving the world, but work deadlines can still have a powerful impact on our effectiveness and content marketing ROI. To find out the impact due dates have on marketers, Contently’s data science team studied the workflows of more than 13,000 pieces of content.

Content Marketing 102

Content Marketing Data Marketing Study 102

Contently - Strategy

SEPTEMBER 13, 2019

If there’s one thing every content marketer loves, it’s the grind. I was high on the grind myself recently, fresh out of Uberflip’s stellar Conex conference and sitting in Cleveland for Content Marketing World , typing so fast my laptop was (almost) billowing smoke. You know the feeling.

Content Marketing 102

Content Marketing Marketing Conference Blogging 102

ImPRessions - Crenshaw Communications

MARCH 11, 2021

Though they’re typically created for advertising purposes, edcals give a PR team a topic guide for creation of press releases, blog posts and content marketing. By laying out what content to create, when to pitch and whom to pitch, editorial calendars make PR both easier and more effective. Measure Performance.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Deirdre Breakenridge

MARCH 20, 2017

It used to be you had to take accredited, in-person courses if you wanted to do something new in your job as a PR pro. Whether you’re just starting out in social media or want to learn more about the latest, shiny platform, there are online courses out there for everyone. We live in very exciting times. Become Fearless.

Community 244

Community Social Media Course Measurement 244

Onclusive

DECEMBER 16, 2020

Another long-term trend is, of course, the anticipated impact of the new US president over the next 4 years. Fusion of PR and content marketing Content marketing is a proven way to break through the noise, as long as the content is highly visible. That’s why content marketing needs PR.

Industry 221

Industry Content Marketing Corporate Analytics 221

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

A Call To Action, or CTA, can exist in nearly any type of content but it’s worth calling out because it is essential to achieving content marketing goals. After deciding on your content mix, it’s important to make sure it is seen by the most relevant target audience. Call-to-Action.

Leadership 353

Leadership Insurance Insurance B2B 353

ImPRessions - Crenshaw Communications

JULY 22, 2019

Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. Automation has changed intelligence-gathering and data analysis, which often informs a PR program’s messaging and content.

Mobile 244

Mobile SEO Web Journalism 244

Cision

NOVEMBER 20, 2017

The head-on approach to customer acquisition works less, and the indirect approach (via content marketing in many cases) works better….in But the problem is the days of “if you build an infographic, people will – of course – read it and love it” are OVER. There is more content than ever, but most content fails miserably.

Marketing 255

Marketing Infographics Video Content Marketing 255

Cision

FEBRUARY 21, 2017

Images are an important component of content marketing. Instagram is a social platform of course, but in a pinch could do some minor photo editing. The highest resolution for IG is 1080 x 1080 which isn’t ideal but probably wouldn’t look too bad on the web (and would of course be fine for mobile).

How To 240

How To YouTube Software Creativity 240

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Educational Courses Are Lead Gen Machines. All you have to do is fill out a form.

B2B 74

B2B Content Marketing Trends Marketing 74

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Content Marketing Marketing Measurement 90

The Proactive Report

DECEMBER 24, 2014

If your immediate reaction is ‘games, of course’, think again. percent access content/information. Content Marketing Online PR apps content content strategy digital PR mobile online PR strategy web' And that’s not just the majority of mobile time, that’s the majority of all digital time. access the Internet.

Mobile 201

Mobile Strategy Web Consumer 201

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. This analysis was part of a larger study that SEMrush published titled the Global State of Content Marketing Report 2019.

Content Marketing 79

Content Marketing Study Analysis Marketing 79

Cision

AUGUST 23, 2017

Marketers working with analytics and martech would do well to investigate how to determine and monitor IoT metrics. A quick course on IoT architecture and fundamentals such as this one from Zeolearn will give you further direction for research, applications and implementation. He specializes in SEO and Content Marketing activities.

Digital PR 251

Digital PR How To Small Business Analysis 251

Sword and the Script

DECEMBER 21, 2021

These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. Of course, this isn’t limited to new channels. 2020: 30 Pragmatic Marketing and PR Predictions for 2020.

Marketing 216

Marketing Content Marketing Social Media Employee 216