The Proactive Report

DECEMBER 24, 2014

If your immediate reaction is ‘games, of course’, think again. percent access content/information. Infographic courtesy of Kargo.com. Content Marketing Online PR apps content content strategy digital PR mobile online PR strategy web' Does any of this matter to PR? access the Internet.

Mobile 201

Mobile Strategy Web Consumer 201

Cision

JUNE 13, 2017

Then, fulfill that promise in your content. Add eye-catching multimedia that makes your content stand out from the crowd, like an infographic, product picture or action shot. For more, see “ 3 Ways to Promote Content Marketing with Press Releases.”. Avoid jargon : speak directly and authentically.

Blogging 215

Blogging Company Engineering Airlines 215

Prowly

FEBRUARY 13, 2025

Use advanced tools All of the above works, of course. But professional social listening tools deliver more valuable insights and help you analyze your brand awareness and marketing efforts with greater care. 4 Content engagement Take a peek at your content marketing strategy.

Measurement 104

Measurement Tools Brand Branding 104

Sword and the Script

NOVEMBER 25, 2014

It’s a question as old as the web – should you gate your content? It appears that most marketers do and reported gating “ 80% of their major content marketing assets ” according to a survey vetted by MarketingProfs. The same study points out there’s some content – infographics for example – is rarely gated.

Viral 123

Viral Infographics Web Content Marketing 123

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. This analysis was part of a larger study that SEMrush published titled the Global State of Content Marketing Report 2019.

Content Marketing 79

Content Marketing Study Analysis Marketing 79

Buzzstream

NOVEMBER 6, 2024

After working and learning from Ross Hudgens , the founder of content marketing agency, Siege Media , for close to seven years, I am thrilled to have him on the podcast. Ross and Emily Campbell-Snidal , their VP of Content Marketing, recently released a podcast explaining their new “product-led digital PR” approach.

Digital PR 83

Digital PR SEO Data Report 83

Sword and the Script

JANUARY 25, 2022

You should of course run this past your legal team. I suggest working with them to create a self-service decision matrix that’s applicable to the typical marketing piece. The images published below are based on an infographic by Foter that explains the concept graphically.

Infographics 112

Infographics Marketing Viral Creativity 112

Contently - Strategy

NOVEMBER 1, 2023

Imagine you’ve just created an outstanding eBook that breaks down the hottest topic in your industry, and now you’re ready to roll out an entire digital content marketing strategy behind it. That means not just creating eBooks but also infographics, videos, blog posts, social media posts, and so on.

Content Marketing 52

Content Marketing Strategy eBook Marketing 52

Sword and the Script

JUNE 11, 2019

It’s a bit like that with gated content. Marketers tend to be for it or against it – and passion may sometimes cloud new perspective. ” “Trojan Horse Marketing” – new cartoon and post on content marketing that's too salesy [link] pic.twitter.com/AHQfKyh9Z9. 5 Solid Reads on Gated Content.

B2B 137

B2B Mobile Content Marketing SEO 137

Critical Mention

FEBRUARY 10, 2018

What the PR team does integrates into elements beyond the traditional marketing umbrella it used to sit under. Of course, writing and creating content is one way to express creativity, but now, visuals play a greater role in getting the news out. via GIPHY. PR’s not a one-trick pony . via GIPHY. via GIPHY. Creativity matters

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Contently - Strategy

AUGUST 30, 2022

If you’re looking for ideas on how to repurpose content and get every ounce of value from it, we have a few tips for you. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. All these iterations fall under content repurposing. How to repurpose audio content.

eBook 143

eBook YouTube Video Social Media 143

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. That was an evolution for us.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

5W PR

APRIL 21, 2021

This means both sharing high-quality and valuable content on a regular basis, as well as joining in on weekly global or national trends that already have a loyal audience of thousands. Content Marketing Strategies. There are plenty of available content marketing strategies that have brought companies a lot of success.

Creativity 88

Creativity Strategy Marketing Infographics 88

Sword and the Script

DECEMBER 28, 2022

The exercise is a useful reflection on what happened over the course of this past year. B2B buyers engaged in an average of 27 interactions with a vendor over the course of making a purchase decision in 2021. 97% of respondents said video content and communication were useful after making a purchase. Case in point?

B2B 146

B2B Marketing Survey Software 146

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s How can they do that?

Marketing 127

Marketing Content Marketing Advertising Advertising 127

Cision

APRIL 6, 2016

In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. There is really no excuse to stick with lackluster content that rubs people the wrong way or leaves them disinterested. 3 Content Marketing Wins with Buyer Personas.

How To 120

How To Tools Exercises Viral 120

ISEBOX

JANUARY 6, 2016

Do you know what it takes to develop an effective content editorial calendar? I’ve seen them through my work in content marketing and public relations, of course. What exactly is a content editorial calendar? It’s the schedule that content marketers and PR professionals use to manage the flow of their content.

eBook 70

eBook Case Study Product Launch Content Marketing 70

ReimaginePR

JUNE 27, 2016

Your content must provide some sort of value to your potential customer—through email courses, e-guides, or opt-ins for example—before they’ll even consider becoming an actual customer (i.e. Of course, I’m putting it lightly and this is much harder than it sounds, but essentially that’s what it was like back then.

Reputation 120

Reputation Product Launch Brand Branding 120

ISEBOX

MARCH 3, 2016

Cobblestones are the related content that incorporates data and stories from the cornerstone efforts. These pieces would be the multimedia components of your press release, such as short videos, images and infographics – and the accompanying text. Multimedia content that’s more “snackable” for those you’re trying to reach.

eBook 70

eBook Viral Conference Content Marketing 70

Sword and the Script

JUNE 12, 2018

This was, of course, a very embarrassing. As PRWeek reported : “Of course, the ‘draft’ was intentionally sent to relevant media outlets to earn coverage of the limited time menu item. 11 Simple Ways for PR to Score Content Marketing Points. There’s good reason to be wary about using humor in marketing.

Creativity 62

Creativity Infographics B2B Corporate 62

Beyond PR

NOVEMBER 21, 2017

The head-on approach to customer acquisition works less, and the indirect approach (via content marketing in many cases) works better….in But the problem is the days of “if you build an infographic, people will – of course – read it and love it” are OVER. There is more content than ever, but most content fails miserably.

Marketing 68

Marketing Infographics Video Content Marketing 68

5W PR

JUNE 25, 2018

In the digital marketing world, making the most of this content generation ability now means investing in new content marketing plans to ramp up brand awareness and cultivate customer engagement. Of course, as valuable as content marketing can be, it’s only effective if companies know how to use it properly.

Content Marketing 60

Content Marketing Infographics Google SEO 60

5W PR

NOVEMBER 2, 2016

But when paired with other advertising methods, PR is a great way to leverage those marketing efforts. For instance, partner PR with content marketing. It’s free evergreen content. If your marketing budget is not very big, you will not be able to maintain paid campaigns or get the level of exposure you really need.

Publicity 87

Publicity Case Study Infographics Energy 87

Cision

MAY 9, 2016

Images drive engagement with social media and content marketing. Yet if you have ever needed an image for a social or content post and found ( literally ) the perfect image only to discover that the license is restrictive or vague, you understand how frustrating finding stock images can be. Public Domain (CC0) or Equivalent.

Engineering 120

Engineering Creativity Google Community 120

Sword and the Script

FEBRUARY 25, 2017

Her story links to an online statement and infographic by the talent agency The Creative Group which conducted the survey: “Companies increasingly see the business value of good design and content marketing, and seek people with expertise in these areas. When it comes to content marketing, employees are the key to scale.

Marketing 83

Marketing Employee Survey Social Media 83

Communications Conversations

OCTOBER 16, 2017

The greatest joy: being able to chart your own course and nurture young talent, watching newbies grow into commanding PR professionals. Everyone can see that the boundaries between media relations/publicity, social media marketing, event/experiential, inbound/lead generation and corporate communications have blurred beyond recognition.

Agency 113

Agency SEO Social Media Pinterest 113

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Amidst this ever-shifting terrain, selecting the perfect content format mix has emerged as a distinctive challenge—especially as next-gen mediums enter the scene.

B2C 52

B2C Case Study B2B Infographics 52

Critical Mention

NOVEMBER 6, 2018

Developing your brand’s story is an essential part of your marketing strategy, so we’re going to be exploring eight effective ways to you tell your brand’s story on social media: 1. So, when you’re posting online content, don’t just put your logo everywhere. Use people, not logos. Involve your customers. SCHEDULE A DEMO.

Social Media 65

Social Media Media Writing Infographics 65

PR 20/20

JANUARY 3, 2019

This post includes nine quick ways to amplify your existing content. 5 Lessons Learned from Content Marketing World 2018 #CMWorld. The largest content event there is, our team always sends a lucky few to Content Marketing World. 6 Expert Marketers Share Their Top Secret to Get Executive Buy-In.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Contently - Strategy

FEBRUARY 8, 2024

Incorporating visual content into your content marketing strategy is about more than just grabbing eyeballs. Understanding these psychological aspects of visual content is crucial for content marketers. Contently helped the American Kennel Club (AKC) incorporate infographics into its content strategy.

Storytelling 52

Storytelling Examples Infographics Viral 52

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging.

Blogging 60

Blogging Marketing SEO Content Marketing 60

MaccaPR

MAY 3, 2019

Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. Of course, if it’s a really big name, the added stress can be worth it!”. Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form.

Company 113

Company Interviews Print Pitching 113

Contently - Strategy

JULY 10, 2024

Strategists, too, learning how to use ChatGPT for content marketing have likely encountered less-than-revelatory “strategies” like “create compelling content that resonates with your target audience.” You don’t need a computer science degree to learn how to use ChatGPT for content marketing.

Analysis 52

Analysis How To Content Marketing SEO 52

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. Of course, it’s not a zero-sum game. A Long-Term Strategy: Content Marketing. Content marketing isn’t a new idea. Content marketing has three main pros.

Publicity 83

Publicity Small Business Advertising Advertising 83

Beyond PR

JUNE 13, 2017

Then, fulfill that promise in your content. Add eye-catching multimedia that makes your content stand out from the crowd, like an infographic, product picture or action shot. For more, see “ 3 Ways to Promote Content Marketing with Press Releases.”. Avoid jargon : speak directly and authentically.

Blogging 77

Blogging Company Engineering Airlines 77

Sword and the Script

DECEMBER 13, 2016

Are Facebook Ads Any Good for B2B Marketing? The Struggle is Real in B2B Content Marketing [UML]. Have your PR or content team attend the webinar and draft a blog post that summarizes the content presented. 10) Create an infographic based on key points. Co-content marketing is good for them too.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

DECEMBER 18, 2018

1) What has changed the most about PR over the course of your career? I just saw someone on Twitter talking about how PR has become more marketing’ish and marketing has become more PR’ish – I like that quote because it really does seem to be the case. Today she works primarily with small and medium B2B clients and some nonprofits.

Publicity 68

Publicity Storytelling Pitching Nonprofit 68