PR 20/20

SEPTEMBER 25, 2017

It’s up to proactive marketers to stay on top of emerging trends and best practices— or risk falling behind. What better way to come together with fellow marketing individuals than during industry conferences? Determine what will be the most valuable information for you and your team, and your marketing goals and strategy.

Conference 62

Conference Marketing Local Advertising 62

Contently - Strategy

JULY 23, 2024

But thanks to the rise of AI search, for the first time in decades, cracks are appearing in Google’s once-impenetrable market stronghold. As such, search is on the cusp of changing dramatically—with major implications for the future of content strategy. What do AI search summaries mean for marketers?

Strategy 52

Strategy SEO Google Engineering 52

Critical Mention

APRIL 13, 2020

Of course, as with any crisis, there are also plenty of stories about organizations who have mishandled it in one way or another. Earlier in April, a story broke about Dr. Sarosh Ashraf Janjua, a Massachusetts-based cardiologist who travels once a month to Minnesota to work at local hospitals.

Media 111

Media Analytics Healthcare Crisis 111

5W PR

JULY 2, 2018

Of course, there are still many businesses out there that don’t know how to use PR as a brand-building tool. As the world of marketing continues to evolve, the strategies available to modern firms are sure to grow and transform. However, for 2018, the following tactics could have the best results. Be a Dedicated Publisher.

Branding 114

Branding Brand Reputation LinkedIn 114

Communications Conversations

MARCH 6, 2020

Want to up your content marketing chops by going to Cleveland to hit Content Marketing World? That’s usually met with “why don’t you find a local event instead?” Time will tell, of course, but that’s my thought–and hope. ” Really smart.

Employee 78

Employee Insurance Insurance Real Estate 78

PRSay

DECEMBER 12, 2018

Despite its poignancy in the 1989 film “Field of Dreams,” the phrase “If you build it, he will come” is actually a terrible piece of advice for a PR pro or content marketer. This used to come in the form of commercials on network TV or ads in local papers, but now it’s Facebook ads or YouTube ads.

Pitching 108

Pitching Strategy Film Advertising 108

Flack's Revenge

DECEMBER 5, 2017

I was, of course, thrilled to be in it and eager to read Lin Pophal’s book. I also learned about Lin’s agency work at Strategic Communications ; and that she teaches, and has written quite a few books on PR and marketing. Readers here know that it’s a pet topic of mine, and I eagerly replied.

Pitching 174

Pitching Journalism Video Advertising 174

Buzzstream

SEPTEMBER 3, 2024

Your email should sound like a pitch, not a marketing play. Cision’s State of Journalism survey found that “pitches that sound like marketing brochures” are one of the top ways to lose favor with journalists. For example, say BuzzStream was releasing a new digital PR course.

Pitching 126

Pitching How To Digital PR Data 126

Polaris

NOVEMBER 20, 2014

On the designated date, Mullick organized the surprise party while George, Caine’s dad, distracted the youngster with a visit to their local pizza joint. MIT invited him to participate in a summer program and UC Los Angeles offered to design a course curriculum for Caine when he’s old enough to attend college. Content Marketing'

Storytelling 199

Storytelling Reddit Video Creativity 199

Sword and the Script

JANUARY 29, 2019

While the rate has been trending down since 2010, it’s still largely been an employer’s market since the housing market popped a couple years before then. There’s a clear benefit for the employer, but what’s the benefit to talent in a market that’s 96% employed? The unemployment rate is the lowest we’ve seen in nearly 20 years.

Resources 76

Resources Creativity Publicity Local 76

wiredPRworks

NOVEMBER 23, 2021

When you publicly thank partners, vendors, employees – and of course, clients, your create publicity opportunities for both sides. Want to reach local journalists and influencers? About Barbara Rozgonyi : Marketing Expert Speaker, Sales Trainer, Business Development Consultant, and Executive Leadership Coach. What about you?

How To 52

How To LinkedIn Local Social Media 52

Cision

JANUARY 9, 2017

Many people have written books of aggregated blog posts (most notably Steve Levitt and Steven Dubner of the Freakonomics blog), many communications and marketing professionals simply have some higher concept ideas that work better in long form and that people would read better as a book. Think Local. The Book Patch. Author House.

Print 120

Print How To Local Customer Service 120

PR 20/20

OCTOBER 12, 2017

Below is an excerpt from the new book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit , written by Joe Pulizzi ( @JoePulizzi ) and Robert Rose ( @Robert_Rose ). Does What We Know Hold Us Back in Marketing? In each case, some part of their marketing and/or sales process was broken.

Marketing 53

Marketing Enterprise Print Film 53

PR 20/20

JUNE 25, 2019

Today, we’re charting an exciting course for the future of our company and the industry. Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human. More Human Marketing Services. Here’s what it means to you.

Marketing 52

Marketing Storytelling Technology Community 52

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. Share Tweet Share. Until next time!

Radio 104

Radio Media Newspapers Sports 104

Communications Conversations

SEPTEMBER 15, 2020

Chances are, you probably have a boss in your professional career that changed the course of your adult life. Janet Swiecichowski, vice president, CEL Marketing. She’s an institution in the local PR scene, and without question, someone who has changed many, many lives. I wanted to include those people, too. Trend-setters.

Agency 78

Agency Trends Social Media Local 78

The Proactive Report

MAY 10, 2016

With intelligent use of small business online marketing you can expand your venture quickly. The beauty of Instagram is the appeal of visual content. Of course photography-rich businesses have benefited – like the fashion world – but many other companies have found success in the space too. Test the Market.

Small Business 100

Small Business Instagram Banking Fashion 100

Prohibition

AUGUST 26, 2019

With content marketing and the use of social media continuously on the increase, producing noticeable stand out video content to share across platforms is a regular challenge for brands. As part of Yorkshire Day, we surprised Leeds locals by handing out over 300 white roses, spreading smiles across the city.

Case Study 48

Case Study Video Study Film 48

Journalistics

APRIL 17, 2013

Like any good marketing catchphrases, this one has probably run its course. When we talk about content marketing trends and brands AS media today, that’s what we’re talking about. Brands as media – silly marketer. More and more brands are building out sites built around content. Think Local.

Branding 52

Branding Brand Media Local 52

PR in High Definition

DECEMBER 17, 2020

Of course, the media remains an important audience to communicate to, but comms specialists must start to look at the reputation all around them, not just in the media. After being subject to nationwide and local lockdowns, where many of us were unable to see our closest friends and families, we all needed a little boost.

Trends 71

Trends Reputation Course Media Relations 71

Contently - Strategy

AUGUST 22, 2019

When asked to recall your favorite online content, you probably don’t think about stuff made by banks. Unless, of course, your job is to make content for a bank. That’s not a knock on finance content at all, by the way. But just like bottled water, it’s the packaging that counts.

Banking 111

Banking Content Marketing Examples Industry 111

Cision

APRIL 13, 2015

Content marketing can be challenging for health care communicators, especially at the local level — hospitals, clinics, and medical practices. And of course, you have HIPAA issues to worry about on everything you do. So how do you do health care content marketing? Want to rise above the content clutter?

Content Marketing 120

Content Marketing Communications Crisis Communications Marketing 120

ZudePR

JANUARY 21, 2016

You want to find a more time-efficient way to curate content. You’re an SME struggling with web marketing. You’re bored of reading the same old content and want some new authors. You want to learn more about digital marketing and SEO. Now I wanted to be the best content curator that ever walked the Earth.

Digg 104

Digg SEO System Reddit 104

wiredPRworks

NOVEMBER 23, 2016

When you publicly thank partners, vendors, employees – and of course, clients, your create publicity opportunities for both sides. Want to reach local journalists and influencers? About Barbara Rozgonyi: Marketing Expert Speaker, Sales Trainer, Business Development Consultant and Executive Leadership Coach. What about you?

LinkedIn 40

LinkedIn Local Social Media Leadership 40

Communications Conversations

JANUARY 13, 2017

She’s an active networker (I saw her once at a local coffee shop meeting with a mentor she arranged all on her own). It’s a more digital content marketing focused role, which is part of the work that I really love. Social media and digital have been of growing importance in communications and marketing jobs in general.

Insurance 60

Insurance Insurance Social Media Corporate 60

Cision

MAY 23, 2016

Of course this means that we don’t always share a common context, at least relative to the not-so-distant past. For local businesses, considering peer grouping rather than age segmentation and/or broad generalizations may be a useful way to qualify people that you (or your competitors) may have overlooked.

Communications 206

Communications Television Transportation Study 206

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 103

Marketing Content Marketing Advertising Advertising 103

Buzzstream

OCTOBER 30, 2018

Releasing this much content also required sitting down and scheduling out releases over the course of a month. Marketing sent out vendor communications to products that made the reports. Many content marketers stress that the most important part of content marketing is creating great content, and benefits will come.

Software 56

Software Report Data Strategy 56

Sword and the Script

DECEMBER 1, 2015

It’s led to news coverage, like this piece by a local FOX affiliate in Boston. Of course you would and I would too. Take the Full Content Marketing Prescription. The same is true for content marketing. The authentic meaning behind that message is a critical marketing effectively with content.

Content Marketing 60

Content Marketing Marketing YouTube Insurance 60

Waxing UnLyrical

FEBRUARY 25, 2015

Jason Keller pointed out that a Twitter chat helps “localize” the internationally dispersed PR community. She’s right, of course. She most recently served as Vice President of Content Marketing and Media Analysis for eOutreach/CustomScoop, analyzing media, digital content, and trends for Fortune 500 clients.

Measurement 40

Measurement Education Community Twitter 40

Landis PR

MAY 28, 2024

Christina provides a detailed insight into the business and communications environment in Denmark and delivers valuable advice to businesses seeking to navigate her home market. This week’s blog post is written by our Public Relations Global Network partner, Christina Rytter, Founder of Scandinavian Communications in Copenhagen.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). Promotion-Minded – Nearly every journalist I know bristles at the notion that he or she is serving as a cog in a marketing campaign. Stick to the essence of the news.

Pitching 43

Pitching Journalism Tools Agency 43

ZudePR

JULY 20, 2016

When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. In some small businesses, the owner also produces the product or service, markets it and delivers it to clients.”. Spot on, Wikipedia.

Digital PR 60

Digital PR SEO Small Business Blogging 60

PR 20/20

JANUARY 3, 2019

How will you make your marketing program even savvier in 2019? We used Buzzsumo’s Content Analyzer to curate the top posts across Facebook, Twitter, Pinterest, Reddit, as well as links from other websites. Catch up on what you missed before you set your marketing intentions. Looking to master new marketing skills this year?

Blogging 54

Blogging Marketing Content Marketing B2B 54

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. Of course, it’s not a zero-sum game. A Long-Term Strategy: Content Marketing. Content marketing isn’t a new idea. Content marketing has three main pros.

Publicity 82

Publicity Small Business Advertising Advertising 82

Cision

JUNE 13, 2017

If you’re looking to drive awareness and engagement actions among more than just your most loyal fans (regular visitors to your blog), then you’ll want to chart a course to place your post on outside channels. For more, see “ 3 Ways to Promote Content Marketing with Press Releases.”.

Blogging 215

Blogging Company Engineering Airlines 215

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Of course, these sites know most of the press releases have little value to their readers, so they create a back page that’s buried out of sight. Million and Eyes the U.S.

Software 122

Software Case Study Advertising Advertising 122