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5 Ways PR Supports Content Marketing

ImPRessions - Crenshaw Communications

Marketing content should be a key component in our ideation processes — especially during quiet periods. . With that in mind here is a refresher on ways that PR teams can use content marketing assets to drive PR results and ideas. Short-form content. Data and research.

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#CisionChat: Content Marketing on Social Media

Cision

Twedt has experience creating content for, and managing, social channels for one of the most successful publications in the PR industry. He was kind enough to share what he has learned when it comes to content marketing on social media. What does #280characters mean for content marketers on Twitter? CisionChat.

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Private equity gets creative: What’s behind PR and content marketing firm acquisitions

Agility PR Solutions

The intersection between private equity (PE) firms and creative agencies presents a study in contrasts. The burgeoning trend of PE investments in this sector sheds light on the strategic allure these creative entities hold for investors keen on unlocking value through digital transformation and data-driven strategies.

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Why It’s Important to Focus on Creative Content Marketing

Contently - Strategy

And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. Creativity. How can we get creative with content marketing? With more creativity in marketing assets.

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7 Ways To Spark Creative PR Ideas

ImPRessions - Crenshaw Communications

As with any creative process, brilliant ideas don’t come out of nowhere; in fact, they are usually hard earned. More often than not there’s a process that came before the inspiration, and PR teams can use these steps to trigger those great, creative ideas. Immerse yourself in research, from content to experience.

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The New PR: The Intersection of Positioning and Content Marketing

Onclusive

To be successful in the New PR is to identify the intersection of positioning and content marketing. The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees. Building the Narrative & Content Marketing.

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The 2021 Content Marketing Checklist

Contently - Strategy

Do you understand the type of content your audience craves , and have you identified the sweet spot where what your brand cares about and what your audience cares about overlaps? Creative Talent. Do you have the right creative talent at your disposal to create content that’ll truly stand out?