Remove Content Marketing Remove Creativity Remove Examples
article thumbnail

5 classic creative B2B marketing examples

Sword and the Script

Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. And that’s what stands out for me in terms of creativity. It has an amazing 4.9

article thumbnail

How to Create A Content Marketing Strategy From Scratch

Contently - Strategy

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! In other words, you need a content strategy. Read on for the essential elements of how to create a successful content marketing strategy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Simple Content Marketing Framework

Shift Communications

Content marketing isn’t a panacea. More important, however, is that content marketing can hit diminishing returns very quickly, in a phenomenon first described by marketing expert Mark W. Earlier this year, Mark Schaefer proposed the idea of what he calls content shock. Are we talking to the right audience?

article thumbnail

Build marketing and PR programs rather than executing campaigns

Sword and the Script

Campaigns sometimes become the foundation of marketing activity. Creative briefs. click image for higher resolution) Three examples of marketing programs The best part about programs versus campaigns is that it’s an approach that requires re-tasking, re-structuring, and re-organizing – but not more budget or headcount.

Marketing 215
article thumbnail

Why It’s Important to Focus on Creative Content Marketing

Contently - Strategy

And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. Creativity. How can we get creative with content marketing? With more creativity in marketing assets.

article thumbnail

The New PR: The Intersection of Positioning and Content Marketing

Onclusive

To be successful in the New PR is to identify the intersection of positioning and content marketing. The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees. Building the Narrative & Content Marketing.

article thumbnail

5 Incredible Examples of Content Marketing From Banks and the Finance Industry

Contently - Strategy

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card.

Banking 107