Cision

DECEMBER 2, 2015

Influencer marketing is different. For some marketing tactics, such as email or content marketing, all you need to do is set your mind to it, develop a plan and follow through. But influencer marketing involves people. Image: Jamie ( Creative Commons ). Read the free white paper today! Be Specific.

Brand 120

Brand Branding Guidelines Pitching 120

5W PR

DECEMBER 6, 2024

Balancing Creativity and Compliance Crafting engaging and memorable alcohol advertising campaigns while adhering to strict regulatory standards can be a delicate balancing act. While creativity is essential for capturing attention and driving brand awareness, it must be tempered with a deep understanding of the boundaries set by local laws.

Advertising 78

Advertising Advertising Ethics Local 78

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend.

Writing 189

Writing Communications Marketing B2B 189

Cision

NOVEMBER 19, 2015

Go outside-the-box with your content marketing. Provide guidelines and protocol to avoid big blunders and embrace the small errors. Images: Giorgio Minguzzi , gdsteam ( Creative Commons ). Struggling to capture your audience’s attention? Get our free white paper today! Be willing to accept mistakes.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

Contently - Strategy

JUNE 6, 2024

This kind of social media experience has become all but universal; as consumers, targeted ads and influencer content can feel creepily timed to our real-life conversations. When planned correctly, content marketing is still one of the most valuable investments brands can make.

Content Marketing 52

Content Marketing Marketing Video Financial 52

Communications Conversations

OCTOBER 14, 2014

As more companies join the content marketing arena, one of the bigger issues these companies face is this: How do we source all this content? Many organizations just aren’t set up to create an ongoing dribble (let alone a firehose) of online content. Yes, these companies have smart marketers. Big difference.

Agency 133

Agency Resources Employee Internal 133

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Ephemeral marketing. Creativity Unbound.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. CSR Is a Popular Use Case That Often Lacks Creativity.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Beyond PR

AUGUST 3, 2016

There are times when product managers and content marketers don’t see eye to eye. To get on a customer’s radar, product managers first need the buy-in of marketing, sales and other internal audiences,” explains Alexa. “We If these sound familiar to what you face as a marketer, you’re not alone. The answer: Together.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Sword and the Script

MARCH 11, 2017

The Old “New Media” and Marketing Tools with Novel Twists [UML]. 2) Is your brand investing in the right content? One of the primary reasons I believe businesses struggle with content marketing is that they are too reliant on best practice, and not thinking enough about being different. Talk to Us!

Tools 67

Tools Marketing Advertising Advertising 67

Marketwired

APRIL 21, 2016

When you think of content marketing today, the traditional way you see it in the marketplace is as a blog post, white paper, video, or some other piece of easily sharable digital content that can help you make your purchasing decisions. Rules of Winning with Unusual Content. [By Karen Geier].

Viral 100

Viral Guidelines Social Media Groups 100

Sword and the Script

AUGUST 25, 2020

Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a client of mine was having trouble getting content published. We couldn’t account for every possible situation, as a creative enemy will force a choice we hadn’t considered.

Marketing 85

Marketing Guidelines Social Media Conference 85

Sword and the Script

FEBRUARY 13, 2018

This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. Over the years, I’ve learned the following three basic guidelines help keep readers engaged. 1) Write short sentences.

Writing 60

Writing Blogging Content Marketing Web 60

Prohibition

DECEMBER 12, 2023

It’s ability to process vast amounts of information can be a goldmine for generating creative concepts. While AI can be a great assistant, it’s essential to maintain that human element in your content. Don’t neglect brand guidelines. Don’ts: Don’t solely rely on AI. Don’t overlook context. AI lacks contextual understanding.

Guidelines 62

Guidelines B2C Tools Creativity 62

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. 1) The Parallel between Product Placement and Content Marketing. It’s well worth a read as well.

Branding 60

Branding Brand Content Marketing Film 60

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. Craft a Creative Concept: Innovate a unique, engaging, and authentic concept for your brand.

How To 78

How To Ethics Measurement Creativity 78

Contently - Strategy

JULY 10, 2024

Strategists, too, learning how to use ChatGPT for content marketing have likely encountered less-than-revelatory “strategies” like “create compelling content that resonates with your target audience.” You don’t need a computer science degree to learn how to use ChatGPT for content marketing.

Analysis 52

Analysis How To Content Marketing SEO 52

Sword and the Script

FEBRUARY 12, 2019

Most professional publications do this consistently several times a day – they have reporting standards, writing guidelines, a process for editing, writing headlines and publishing – all on deadline. bring creative ideas and use data to execute? It’s the consistency that matters. Looking for an agency partner that can both.

Blogging 104

Blogging Survey B2B Analysis 104

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Read more: The Top Complaints B2B Sales and Marketing Have about Each Other. The cost of B2B marketing content. Prices have inflated the cost of content in B2B is no exception. Email subscribers are essential for content marketing success . PR measurement.

B2B 113

B2B Marketing Survey Software 113

Critical Mention

OCTOBER 24, 2019

Our Top Picks: PR pros should always keep an eye out for marketing tips. These three tactics provide great ways to boost your brand’s performance: 3 Marketing Tactics to Steal to Give Your PR Some ROI. We believe businesses can grow with a conscience, and succeed with a soul — and that they can do it with inbound.

Blogging 68

Blogging Education Resources Creativity 68

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing. Content marketing isn’t a new idea. Your goal with content marketing is not to sell directly to your audience.

Publicity 82

Publicity Small Business Advertising Advertising 82

Prohibition

MARCH 2, 2020

By scheduling your content to go live at these times, you’re likely to get the best results on your posts. Following these guidelines doesn’t mean you need a really structured plan that can’t be subject to change, of course you may not always have content you wish to share. Friday: 11am-1pm and 2pm-4pm. Saturday: 9am-11am.

Instagram 62

Instagram Social Media B2C Course 62

Contently - Strategy

SEPTEMBER 11, 2024

The rise of AI-powered tools in the marketing sphere marks a significant shift, opening up a world where the creation of stunning, compelling imagery is not only faster but also more personalized and innovative than ever before. It communicates luxury, creativity, and boldness, engaging consumers emotionally with its exuberant design.

Trends 52

Trends Marketing Strategy Brand 52

Shift Communications

DECEMBER 10, 2015

This can be made easier if there are specified branding guidelines for image creation – rules that tell you things like what colors to use. If you have no images at all, get creative. This concept applies in design as well. It’s best to use similar colors, fonts, and images through branded images but especially within campaigns.

Infographics 60

Infographics Tools Writing Guidelines 60

Sword and the Script

APRIL 2, 2019

Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. They developed these things called “outside counsel guidelines” (OCGs) that in part detailed what they will pay for and what they won’t. 2) Be proactive in delivering value.

Agency 91

Agency Trends Marketing Survey 91

Contently - Strategy

MARCH 25, 2024

The rise of AI-powered tools in the marketing sphere marks a significant shift, opening up a world where the creation of stunning, compelling imagery is not only faster but also more personalized and innovative than ever before. It communicates luxury, creativity, and boldness, engaging consumers emotionally with its exuberant design.

Trends 52

Trends Strategy Marketing Brand 52

Prohibition

AUGUST 23, 2023

Show genuine interest in their content and highlight how a partnership could benefit both parties. Establish Clear Expectations : Once you’ve secured a collaboration, clearly communicate your expectations, including the type of content, posting schedule, and any guidelines or restrictions.

Retail 62

Retail Marketing Advertising Advertising 62

Contently - Strategy

JULY 24, 2024

Send them your brand guidelines, previous marketing materials, social media feeds, information on your customer personas, and other documents. A freelance photographer is not just a creative — they’re a business owner who’s juggling many clients at once. Respect their boundaries and process.

Brand 52

Brand Branding Policies Meeting 52

Contently - Strategy

APRIL 9, 2024

You don’t want your audience to feel like your content is repetitive across all channels, so you’ll need to get creative with your remixes and make sure you’re continuing to deliver value, regardless of the medium. Here’s how to repurpose content in a way that feels fresh and engaging.

eBook 52

eBook Video YouTube Infographics 52

PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. B2B Content Marketing + Pinterest – Surprisingly, Pinterest is a huge traffic builder for my B2B client sites.

Communications 79

Communications Pinterest Reddit Radio 79

Sword and the Script

DECEMBER 10, 2024

The fear of creativity suffering is strong, what with even movie scripts being generated through AI. Companies and agencies alike will invest more in training staff on different tools and guidelines and will spend more time on building private AI environments with a focus on permission-ing, data hygiene and compliance.

Marketing 183

Marketing Content Marketing Data Pitching 183

Contently - Strategy

DECEMBER 28, 2022

Content marketing projects thrive or languish based on the creative brief. When we prime our creators with a compelling idea, a clear purpose, and a defined audience, they are far more likely to develop an outstanding piece of content than when we have a fuzzy concept poorly articulated. Get specific.

Creativity 112

Creativity Enterprise Tools Training 112

Landis PR

DECEMBER 4, 2023

Content creation is merely experiencing the next wave of its evolution. That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies. Machine vs. Man: Does AI Efficiency Trump Human Creativity?

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Contently - Strategy

MAY 20, 2019

There is a way out of the empathy trap without abandoning content marketing entirely. Some marketers have an empathy problem. Companies build dedicated audiences by trying to relate to their unique circumstances and creating useful content.

Marketing 109

Marketing Guidelines Video Brand 109

Contently - Strategy

JULY 19, 2024

Content marketing projects thrive or languish based on the creative brief. When we prime our creators with a compelling idea, a clear purpose, and a defined audience, they are far more likely to develop an outstanding piece of content than when we have a fuzzy concept poorly articulated for an unclear reader.

How To 52

How To Guidelines Training Tools 52

Buzzstream

NOVEMBER 13, 2024

As long as it’s in line with Google’s guidelines and every, every tactic essentially aims to achieve the same thing, which is coverage and links, but, and each tactic as well has its own kind of pros and cons. But I think, with a strategy, you can you can figure out what sort of tactics are the most effective within that industry.

Digital PR 62

Digital PR SEO Pitching Strategy 62