Cision

JUNE 5, 2017

Although being creative isn’t a tall order for marketers, we need to not just build buzz and demand attention with our campaigns — we also need to inspire action. Here are a few simple and creative ways your brand can create experiences that move people from inspiration to action. Write good, creative content.

Pinterest 202

Pinterest Creativity Video Retail 202

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. Here are five content predictions for 2017 that all PR people should be aware of. Mo’ mobile! Content will be automated.

Trends 120

Trends Mobile Video Film 120

Cision

AUGUST 18, 2015

If we were to compare Aesop’s The Tortoise and the Hare to content marketing, podcasting would be the slow but steady-paced tortoise. According to data from Pew Research , more than 60 percent of podcast listeners use their mobile devices to tune in to new episodes. Image: francois schnell ( Creative Commons ).

Mobile 120

Mobile Software Content Marketing Tools 120

Cision

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Implement viral marketing tactics. ” – Henry Ford.

How To 198

How To Real Estate Web Case Study 198

Cision

APRIL 7, 2015

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Video viewing, particularly on mobile, is surging. Native ads, like sponsored content at “The Onion” or BuzzFeed, don’t disrupt the viewing experience. It shows no signs of slowing. Six thoughts: 1.

Video 120

Video YouTube Mobile Advertising 120

Beyond PR

MARCH 4, 2016

Thanks to audiences’ growing appetite for mobile and video, the technology in our phones, tablets, and other mobile devices gets better and better. The uptick in mobile video isn’t just affecting consumption habits. The uptick in mobile video isn’t just affecting consumption habits. You get the picture.

Mobile 73

Mobile Video Interviews Film 73

Shift Communications

FEBRUARY 16, 2016

The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile. Content was differentiated purely within the browser and had little ability to leave that medium. Now, the experience of the internet is tied more and more to mobile devices. It is now a necessity.

Mobile 60

Mobile Examples Branding Brand 60

Critical Mention

FEBRUARY 4, 2020

Mission: We join forces with clients to bring critical issues to the forefront of conversation and mobilize audiences when it matters most. Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 213

Marketing Content Marketing Data Social Media 213

Sword and the Script

AUGUST 16, 2016

The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. In this case, market research has consistently demonstrated people favor recommendations from peers over brands. No easier opportunity exists than in repurposing content.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

Sword and the Script

OCTOBER 1, 2016

Overall, the study found roughly one-fifth (22%) of 1,102 B2B marketers based in North America that answered the annual survey described their content marketing as “extremely successful” or “very successful.” Page 4 shows us why these B2B content marketers are successful. 88% measure content marketing ROI.

Content Marketing 60

Content Marketing Marketing B2B Survey 60

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketing Land. TopRank Marketing Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Contently - Strategy

SEPTEMBER 5, 2024

To see this in action, take a look at some fintech case study examples from the mobile payment processing company Square. Tips on creating fintech case studies While many B2C brands can breeze through content creation, fintech brands face strict regulations and approvals that would make even a seasoned bureaucrat break a sweat.

Case Study 52

Case Study Study Storytelling Infographics 52

Cision

AUGUST 22, 2015

With 63 percent of listeners using mobile devices to download and access podcasts, submitting your podcast to a mobile-friendly directory like iTunes, Stitcher or Spotify is a must. Additionally, look into acquiring a Creative Commons license so others properly attribute your content when referenced elsewhere.

How To 120

How To SEO Mobile YouTube 120

Cision

NOVEMBER 6, 2015

Globally, a third of people watch more videos on their mobile devices than last year. . Are there videos of people using your product in creative or offbeat ways that you can promote? Almost six out of 10 mobile users watch video daily , with the highest proportion in Latin America and the smallest in South Asia.

Video 120

Video Trends YouTube Television 120

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Interactive Tools Give Brands a Creative Edge—and Empower Buyers.

B2B 74

B2B Content Marketing Trends Marketing 74

Cision

APRIL 28, 2016

JConnelly wanted to make it such an important part of the DNA at the firm that it created an executive-level position to look at new business models and opportunities, explore new technology that could help clients think through strategic problems in a more creative way. What are the biggest content marketing mistakes that brands make?

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

ReimaginePR

JULY 25, 2018

It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. SEO leverages creative elements and technical elements which help your rankings, spread awareness about your product or brand and ultimately drive traffic to your site. There’s an extensive science behind it.

SEO 211

SEO Tools Engineering Google 211

Cision

AUGUST 5, 2015

One of my favorite content marketing strategies is guest blogging. When you write a guest blog post, you get it published on another well-established blog that caters to your target market. Let’s say you run a company that makes a cool mobile app for human resources managers. Really Spend Time Writing.

Blogging 120

Blogging Pitching Writing Content Marketing 120

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. For example, the line between personalized content and content so focused that it’s creepy will be different for many individuals.

Trends 120

Trends Software Advertising Advertising 120

Shift Communications

DECEMBER 17, 2014

It’s a way for us to check in with our audience each week and provide them an easy one-stop shop for the latest PR and marketing news. We were especially proud to see it awarded as the Best Electronic Publication/E-newsletter by Ragan Communications as part of their Content Marketing Awards last month. Senior Marketing Analyst.

Content Marketing 110

Content Marketing Measurement Analytics Mobile 110

Cision

JANUARY 10, 2017

Not only does content marketing drive three times as many leads as traditional marketing, but it also costs more than 60 percent less. We turned to Cision’s Senior Content Manager Annemaria Nicholson and MarketingProfs’ Senior Program Manager Kerry O’Shea Gorgone for tips and best practices.

Strategy 120

Strategy How To Content Marketing Mobile 120

Cision

APRIL 25, 2016

Canvas is a mobile-optimized ad product comprised of using a combination of videos, still images and call-to-action buttons that takes over the entirety of the device. Precision – aligning your targeting and creative. A lot of the value recommendation I covered in the section on the sales and marketing funnel.

Facebook 120

Facebook Advertising Advertising Measurement 120

Contently - Strategy

MARCH 11, 2024

However, this explosion of resources presents a mounting challenge for financial services companies that have relied on tried-and-true content marketing playbooks for years. So, what should content marketing for financial services look like in 2024? In that regard, content is hugely important.

Financial 52

Financial Content Marketing Marketing How To 52

Sword and the Script

JUNE 26, 2018

Faster mobile data speeds have simplified this process and certainly contributed to the proliferation of podcasts. In turn, this has opened what is perhaps the final market for attention: my hypothesis is that podcasts are different because the listening audience truly pays attention. weekly | ~20 minutes). 5) B2B Growth Show .

Marketing 108

Marketing B2B Interviews Content Marketing 108

Waxing UnLyrical

AUGUST 12, 2015

In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. Content is the coin of our information economy. The sales process is a creative one. People were on the move.

Radio 40

Radio Mobile Media Sports 40

Sword and the Script

MARCH 10, 2019

As readers that read this blog regularly know, this one reason why I believe (true) content marketing has role to play in media relations. content marketing (64%). These selections are consistent with the same survey last year , where storytelling , thought leadership and content marketing ranked as the top three.

Survey 118

Survey Media Relations Corporate Communications 118

Contently - Strategy

SEPTEMBER 11, 2024

The rise of AI-powered tools in the marketing sphere marks a significant shift, opening up a world where the creation of stunning, compelling imagery is not only faster but also more personalized and innovative than ever before. It communicates luxury, creativity, and boldness, engaging consumers emotionally with its exuberant design.

Trends 52

Trends Marketing Strategy Branding 52

Cision

AUGUST 27, 2015

In addition to the emergence of high-profile podcasts, you could point a finger to mobile devices. More than 60 percent of podcast episodes were downloaded on mobile devices, a 20 percentage point jump from 2012. Why should your brand consider adding podcasts to your content marketing strategy?

Skype 120

Skype Interviews Mobile Software 120

Buzzstream

JANUARY 8, 2025

Promote Creative Thinking Practice creative thinking by challenging your team (or yourself) with exercises that connect seemingly unrelated ideas. This builds the ability to think on your feet and develop innovative angles for campaigns, newsjacking, or content creation. So that content already existed.

Digital PR 62

Digital PR Google Comparison SEO 62

Cision

AUGUST 19, 2015

A new study from Microsoft proclaims that the average person’s attention, particularly on mobile, is now less than that of a goldfish. When possible, encourage viewers to take a deeper dive into other content or to subscribe to the live stream channel or email newsletter. And five seconds really is all the time you have anymore.

Video 120

Video Education Mobile B2B 120

PR Fuel

APRIL 2, 2021

Craft a Creative Headline. You want to be creative while also making sure the headline is short, concise, and informative. Infographics are another great tool to use to break up your written content. This is a great content marketing tool, as it allows you to use charts and graphs to convey statistics in a more digestible way.

Social Media 76

Social Media Media Mobile Infographics 76

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Content Marketing World Conference and Expo.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

SEPTEMBER 21, 2016

Content Marketing World or as others may know it, #CMWorld , is an incredible event for marketers, journalists and techies from across the globe to gather and share niche content knowledge. We have to get people to take action, and break through the immense volume of content. Long Form Content for the Win at REI.

Content Marketing 40

Content Marketing Marketing B2B Video 40

Contently - Strategy

OCTOBER 15, 2020

Interactive Tools Give Brands a Creative Edge—and Empower Buyers. At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book. Snapchat, TikTok, Instagram, Alexa have all been anointed the next big thing that marketers need to care about.

B2B 143

B2B Trends Video Course 143

Sword and the Script

MAY 8, 2018

If spending is indeed this high, I hope marketers are investing equally in strategic purposes and long-term programs such as audience building and subscribers to your content marketing platform. If you enjoyed this post, you might also like: Where and How B2B Marketing Generates Leads it Likes [Study]. Creativity: 19.4%.

Survey 67

Survey B2B Marketing Mobile 67

Stuart Bruce

OCTOBER 29, 2015

” – you can if you’re creative enough. Instead advertising people have misappropriated PR’s true stories and called it content marketing. John Cleese said “Creativity is not a talent. ” There are many ways that PR professionals can learn to be more creative operators.

Corporate 60

Corporate Storytelling Public Affairs Creativity 60