ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. Here are five content predictions for 2017 that all PR people should be aware of. Mo’ mobile! Content will be automated.

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Cision

AUGUST 18, 2015

If we were to compare Aesop’s The Tortoise and the Hare to content marketing, podcasting would be the slow but steady-paced tortoise. According to data from Pew Research , more than 60 percent of podcast listeners use their mobile devices to tune in to new episodes. Image: francois schnell ( Creative Commons ).

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Mobile Software Content Marketing Tools 120

Cision

APRIL 7, 2015

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Video viewing, particularly on mobile, is surging. Native ads, like sponsored content at “The Onion” or BuzzFeed, don’t disrupt the viewing experience. It shows no signs of slowing. Six thoughts: 1.

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Beyond PR

MARCH 4, 2016

Thanks to audiences’ growing appetite for mobile and video, the technology in our phones, tablets, and other mobile devices gets better and better. The uptick in mobile video isn’t just affecting consumption habits. The uptick in mobile video isn’t just affecting consumption habits. You get the picture.

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Mobile Video Interviews Film 73

Shift Communications

FEBRUARY 16, 2016

The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile. Content was differentiated purely within the browser and had little ability to leave that medium. Now, the experience of the internet is tied more and more to mobile devices. It is now a necessity.

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Critical Mention

FEBRUARY 4, 2020

Mission: We join forces with clients to bring critical issues to the forefront of conversation and mobilize audiences when it matters most. Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands.

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Sword and the Script

AUGUST 16, 2016

The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. In this case, market research has consistently demonstrated people favor recommendations from peers over brands. No easier opportunity exists than in repurposing content.

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Sword and the Script

OCTOBER 1, 2016

Overall, the study found roughly one-fifth (22%) of 1,102 B2B marketers based in North America that answered the annual survey described their content marketing as “extremely successful” or “very successful.” Page 4 shows us why these B2B content marketers are successful. 88% measure content marketing ROI.

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Content Marketing Marketing B2B Survey 60

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketing Land. TopRank Marketing Blog.

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Contently - Strategy

SEPTEMBER 5, 2024

To see this in action, take a look at some fintech case study examples from the mobile payment processing company Square. Tips on creating fintech case studies While many B2C brands can breeze through content creation, fintech brands face strict regulations and approvals that would make even a seasoned bureaucrat break a sweat.

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Cision

AUGUST 22, 2015

With 63 percent of listeners using mobile devices to download and access podcasts, submitting your podcast to a mobile-friendly directory like iTunes, Stitcher or Spotify is a must. Additionally, look into acquiring a Creative Commons license so others properly attribute your content when referenced elsewhere.

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Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Interactive Tools Give Brands a Creative Edge—and Empower Buyers.

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B2B Content Marketing Trends Marketing 74

Cision

NOVEMBER 6, 2015

Globally, a third of people watch more videos on their mobile devices than last year. . Are there videos of people using your product in creative or offbeat ways that you can promote? Almost six out of 10 mobile users watch video daily , with the highest proportion in Latin America and the smallest in South Asia.

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Video Trends YouTube Television 120

ReimaginePR

JULY 25, 2018

It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. SEO leverages creative elements and technical elements which help your rankings, spread awareness about your product or brand and ultimately drive traffic to your site. There’s an extensive science behind it.

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Cision

AUGUST 5, 2015

One of my favorite content marketing strategies is guest blogging. When you write a guest blog post, you get it published on another well-established blog that caters to your target market. Let’s say you run a company that makes a cool mobile app for human resources managers. Really Spend Time Writing.

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Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. For example, the line between personalized content and content so focused that it’s creepy will be different for many individuals.

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Shift Communications

DECEMBER 17, 2014

It’s a way for us to check in with our audience each week and provide them an easy one-stop shop for the latest PR and marketing news. We were especially proud to see it awarded as the Best Electronic Publication/E-newsletter by Ragan Communications as part of their Content Marketing Awards last month. Senior Marketing Analyst.

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Cision

JANUARY 10, 2017

Not only does content marketing drive three times as many leads as traditional marketing, but it also costs more than 60 percent less. We turned to Cision’s Senior Content Manager Annemaria Nicholson and MarketingProfs’ Senior Program Manager Kerry O’Shea Gorgone for tips and best practices.

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Cision

APRIL 25, 2016

Canvas is a mobile-optimized ad product comprised of using a combination of videos, still images and call-to-action buttons that takes over the entirety of the device. Precision – aligning your targeting and creative. A lot of the value recommendation I covered in the section on the sales and marketing funnel.

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Contently - Strategy

MARCH 11, 2024

However, this explosion of resources presents a mounting challenge for financial services companies that have relied on tried-and-true content marketing playbooks for years. So, what should content marketing for financial services look like in 2024? In that regard, content is hugely important.

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Waxing UnLyrical

AUGUST 12, 2015

In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. Content is the coin of our information economy. The sales process is a creative one. People were on the move.

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Sword and the Script

MARCH 10, 2019

As readers that read this blog regularly know, this one reason why I believe (true) content marketing has role to play in media relations. content marketing (64%). These selections are consistent with the same survey last year , where storytelling , thought leadership and content marketing ranked as the top three.

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Contently - Strategy

SEPTEMBER 11, 2024

The rise of AI-powered tools in the marketing sphere marks a significant shift, opening up a world where the creation of stunning, compelling imagery is not only faster but also more personalized and innovative than ever before. It communicates luxury, creativity, and boldness, engaging consumers emotionally with its exuberant design.

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Trends Marketing Strategy Branding 52

Cision

AUGUST 27, 2015

In addition to the emergence of high-profile podcasts, you could point a finger to mobile devices. More than 60 percent of podcast episodes were downloaded on mobile devices, a 20 percentage point jump from 2012. Why should your brand consider adding podcasts to your content marketing strategy?

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Buzzstream

JANUARY 8, 2025

Promote Creative Thinking Practice creative thinking by challenging your team (or yourself) with exercises that connect seemingly unrelated ideas. This builds the ability to think on your feet and develop innovative angles for campaigns, newsjacking, or content creation. So that content already existed.

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Cision

AUGUST 19, 2015

A new study from Microsoft proclaims that the average person’s attention, particularly on mobile, is now less than that of a goldfish. When possible, encourage viewers to take a deeper dive into other content or to subscribe to the live stream channel or email newsletter. And five seconds really is all the time you have anymore.

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PR Fuel

APRIL 2, 2021

Craft a Creative Headline. You want to be creative while also making sure the headline is short, concise, and informative. Infographics are another great tool to use to break up your written content. This is a great content marketing tool, as it allows you to use charts and graphs to convey statistics in a more digestible way.

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Social Media Media Mobile Infographics 76

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Content Marketing World Conference and Expo.

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PR 20/20

SEPTEMBER 21, 2016

Content Marketing World or as others may know it, #CMWorld , is an incredible event for marketers, journalists and techies from across the globe to gather and share niche content knowledge. We have to get people to take action, and break through the immense volume of content. Long Form Content for the Win at REI.

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Contently - Strategy

OCTOBER 15, 2020

Interactive Tools Give Brands a Creative Edge—and Empower Buyers. At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book. Snapchat, TikTok, Instagram, Alexa have all been anointed the next big thing that marketers need to care about.

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Cision

APRIL 18, 2016

I hope that you can find a few features that you didn’t know about and that you can incorporate into your communication or marketing strategies. Content Improvements. If you do content marketing in any capacity, Facebook’s resources for you today are significantly more robust than they were a few weeks ago.

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Sword and the Script

MAY 8, 2018

If spending is indeed this high, I hope marketers are investing equally in strategic purposes and long-term programs such as audience building and subscribers to your content marketing platform. If you enjoyed this post, you might also like: Where and How B2B Marketing Generates Leads it Likes [Study]. Creativity: 19.4%.

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Survey B2B Marketing Mobile 67

Stuart Bruce

OCTOBER 29, 2015

” – you can if you’re creative enough. Instead advertising people have misappropriated PR’s true stories and called it content marketing. John Cleese said “Creativity is not a talent. ” There are many ways that PR professionals can learn to be more creative operators.

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MaccaPR

DECEMBER 10, 2014

When I first started our agency, I relied solely on PPC and SEO to market ThinkSEM, because I didn’t think blogs, social media or content marketing would do anything for us! The moral of the story for marketers: SEO, PPC, social media – it’s all tied together. What’s on the horizon for digital marketing?

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SEO Interviews Blogging Engineering 98

MaccaPR

JANUARY 5, 2016

Just as every parent thinks their own sons and daughters are the best looking and most brilliant children on Planet Earth, too many companies and marketing agencies – our Minneapolis PR firm included – are convinced that their blogs could hardly be better. Embrace Blog Viewers on Mobile. Image Sources: Nike , Kuno Creative.

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Blogging Creativity Agency Mobile 48

Cision

AUGUST 20, 2015

A: MarketingProfs Chief Content Officer Ann Handley forwards me any pitches she likes. I’d rather listen intently to what the guest says, then follow up with a relevant question than say “interesting point about analytics, but what about mobile marketing?”. Q: Sponsors, product placements, shout-outs? Yes, no or maybe?

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Sword and the Script

DECEMBER 30, 2017

3) Basic, Advanced and Bridge Building: Boldness in Content Marketing [UML]. Everyone is doing “more content” when what might actually make the budget go further is a little planning, creativity and even daring to be different. 4) Context in Marketing Campaigns, Mediums and Measurements [UML]. Proceed with Caution.

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