ImPRessions - Crenshaw Communications

MAY 20, 2020

Those of us in PR naturally have the obvious social media and communications apps like Twitter, LinkedIn and Slack, but what are some others that help us stay connected and productive? For content marketers, Hubspot or a competitor is a must-have. This one bears repeating because it’s a PR person’s best friend.

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Sword and the Script

OCTOBER 29, 2024

Campaigns sometimes become the foundation of marketing activity. Creative briefs. We also did external comms (PR), internal comms, social media and analyst relations. This is fraught with drawbacks. Campaigns require a lot of setup to get to the execution. It’s heavy lifting. Review and approval. Measurement.

Marketing 216

Marketing eBook Guidelines B2B 216

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Want to deliver valuable content in 2016? Episodic Content .

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

ImPRessions - Crenshaw Communications

MARCH 11, 2021

An edcal is a content roadmap that ensures a steady flow of media coverage, even absent major news announcements. It’s like an unsung hero of the public relations world — not flashy or creative, but vital to a robust media placement schedule. What is an editorial calendar?

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Deirdre Breakenridge

MAY 8, 2017

Creativity, multi-disciplinary/integrated communications, reputation and specialized expertise were priorities in agency search. Content and social media capabilities followed close behind. First, let’s discuss creativity. Creative brains and digital brawn are a winning combination. Let me say that again.

Agency 223

Agency Survey Social Media SEO 223

Cision

NOVEMBER 16, 2016

And while it’s easy to mark your products down 40% in an effort to attract Black Friday traffic, it’s more difficult to remember to include your content marketing efforts in your holiday marketing strategy. Here’s an example of content you could do across channels beyond a Black Friday Sale announcement. Plan Ahead.

Content Marketing 120

Content Marketing Marketing Case Study Social Media 120

Cision

JULY 21, 2015

While each component of your marketing strategy (email, PR, social media, blogs) should bring you results, it’s often better when two or more components work together. Take blogging and social media. Here’s how you can boost your blog’s traffic with a few social media tricks. Repost on LinkedIn.

Social Media 120

Social Media Blogging Media LinkedIn 120

Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Cision

MAY 7, 2015

When it comes to content marketing, there’s a lot of “been there, done that” out there. It takes a little creativity, but once you break through the doldrums, you’ll find these to be quite effective tools to help you connect with your audience. You can use them on your blog, social media, email…anywhere.

Content Marketing 120

Content Marketing Tools Blogging eBook 120

Sword and the Script

JANUARY 21, 2025

That provides me with different tools to think about work problems and break them down in different ways to solve them; I think it stokes creativity. HubSpot has them for marketing and social media. Most of the social media platforms have courses you can take on their advertising products. And I have.

Google 157

Google Course Survey YouTube 157

Cision

NOVEMBER 5, 2015

But with the power and reach of social media, snatching up prospects halfway around the world seems like a piece of cake…that is, if a brand is listening carefully to what their competitors are saying to their audiences. Here are three big names to take a look at for content marketing inspiration: BuzzFeed.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

5W PR

NOVEMBER 26, 2024

In the highly competitive landscape of video game marketing , standing out requires innovative and effective strategies. Harnessing the Power of Social Media Social media platforms have become integral to modern marketing campaigns. Community Building Fostering a sense of belonging is crucial.

Video 78

Video Trends Marketing Advertising 78

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. For content generation and syndication. Every year, Cision creates a list of the top 50 social media influencers on Twitter.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

OCTOBER 24, 2015

Social media has become a centerpiece for brands’ reputations. Just as PR and marketing departments use social media to find influencers, build relationships with journalists and engage with their audiences, they should also watch their competitors. Want more insights on social media listening?

Social Media 120

Social Media Real Estate Media How To 120

Cision

MAY 12, 2015

That goes doubly for social media. What ARE Social Media Analytics? Analytics is just a fancy word for information about your social media efforts. They’re important because they can help you understand if you’re doing the right things to connect with your customers through social media.

Analytics 120

Analytics Social Media Web Media 120

Deirdre Breakenridge

MAY 13, 2019

AI helps us get rid of manual tasks, it allows us to automate processes so we can focus on the more creative aspects of our jobs. Albane Flamant, Marketing Manager, US, Talkwalker. She lives on Twitter and works with social media experts from all over the world on white papers and webinars about new technologies and digital trends.

Training 399

Training Video Analysis Data 399

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. Mika: TMI is a PR firm, but I partner with other firms to provide my clients expert consulting on social media, marketing, branding or advertising.

Interviews 284

Interviews Radio Small Business Pitching 284

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. In college, I majored in mass communication with a media studies concentration. To help all the new and aspiring content marketing interns out there, I decided to create this syllabus.

Content Marketing 101

Content Marketing Marketing SEO Video 101

Communications Conversations

JULY 10, 2018

Today, I wanted to take a stab at sharing a list of “social media power brokers” in the Twin Cities. After all, I’ve been working in the social media marketing field for almost as long as that discipline has been around (almost 10 years now; 20+ years in the marketing/comms industry).

Social Media 24

Social Media Media SMB Tourism 24

Prohibition

OCTOBER 19, 2022

As always, we’ve been keeping our eye out for some exciting and stand-out social media and PR campaigns. The movie features entities that have an unsettling smile, causing harm to those who see it, so the marketing team behind the movie hired actors to stare into the camera at the games while donning their creepiest smiles.

Social Media 118

Social Media Fashion Media Travel 118

Cision

FEBRUARY 3, 2017

Which strategic positioning direction should clients pursue, what kind of media material should be featured and how important it is to create relevant and eye-catching messaging content are integral to each and every digital communications effort. The thinking solidly supports the fact that dated brands don’t compete.

Creativity 120

Creativity SEO Mobile Journalism 120

5W PR

APRIL 21, 2021

One of the key elements of marketing is companies being able to develop and execute creative marketing and advertising ideas, which isn’t always an easy task. Social Media Strategies. Another great way for companies to build a bigger social media following is by actively participating in social conversations.

Creativity 88

Creativity Strategy Marketing Infographics 88

5W PR

DECEMBER 6, 2024

Balancing Creativity and Compliance Crafting engaging and memorable alcohol advertising campaigns while adhering to strict regulatory standards can be a delicate balancing act. While creativity is essential for capturing attention and driving brand awareness, it must be tempered with a deep understanding of the boundaries set by local laws.

Advertising 78

Advertising Advertising Ethics Local 78

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. But again, with the deluge of content being produced every day, being remarkable will be a baseline requirement. Social media breakup. Slow decline of social media.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. That’s precisely 2.34

Infographics 235

Infographics Case Study Content Marketing Video 235

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Vice President, Marketing Technology. Christopher S.

Creativity 96

Creativity Product Launch Examples Energy 96

Communications Conversations

JANUARY 28, 2021

New Content! That’s what many social media marketers are thinking about as we start 2021. And, as you think about new content ideas, you need to think about visuals as much as text (even more so, really). These were interesting to peruse on their own. It’s a WSJ staple. 2 – Tie dye. Big time.

Content Marketing 117

Content Marketing Trends Marketing LinkedIn 117

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Is content marketing important?

Content Marketing 98

Content Marketing Marketing Infographics Consumer 98

Onclusive

OCTOBER 3, 2017

The answers resoundingly revolved around a single strategy: creating unique, differentiated content. Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”.

Branding 246

Branding Brand eBook Leadership 246

The Proactive Report

FEBRUARY 3, 2015

In the ‘old days’ advertising and marketing a SuperBowl commercial was prized because it had the most eyeballs and the most engaged audience. million) and is being shared liberally on social media. https://www.spredfast.com/social-marketing-blog/tweets-ads-data-recap-2015-social-super-bowl.

Social Media 100

Social Media Digital PR Media YouTube 100

PR 20/20

FEBRUARY 20, 2023

That's where inbound marketing and content marketing relate. Think of them as the smooth talkers of the marketing world—using engaging content and helpful information to attract and win over potential customers. Some examples of inbound marketing tactics include: Social media. Case Studies.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Rock the Status Quo

AUGUST 21, 2014

Content marketing is on my mind quite a bit this week, for a variety of reasons, so we’ll use that as our topic. A second client tasked me with building a list of recommended next steps to move their content marketing forward, AND I’ve been working on my own 2015 content marketing strategy for Rock The Status Quo.

Writing 203

Writing Blogging Pitching Content Marketing 203

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1.

Content Marketing 84

Content Marketing Measurement Marketing SEO 84

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 213

Marketing Content Marketing Data Social Media 213

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. CSR Is a Popular Use Case That Often Lacks Creativity.

Healthcare 112

Healthcare Content Marketing Industry Trends 112

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. That’s the magic of integrating PR strategies into social media marketing. Those days are long gone.

Social Media 93

Social Media Marketing Media Storytelling 93

Sword and the Script

DECEMBER 23, 2017

20 Golden PR and Content Marketing Ideas that will Outlive 2017 from Frank Strong. If you enjoyed this post, you might also like: 20 Insightful PR and Marketing Predictions for 2018. The post 20 Golden PR and Content Marketing Ideas that will Outlive 2017 appeared first on Sword and the Script.

Content Marketing 106

Content Marketing Marketing Storytelling Course 106