Cision

NOVEMBER 5, 2015

Here are three big names to take a look at for content marketing inspiration: BuzzFeed. This Internet media company has been making waves for almost a decade, focusing on churning out content that spreads. Images: opensource.com , woodleywonderworks ( Creative Commons ).

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Cision

AUGUST 26, 2015

For content generation and syndication. To figure out which handles to target when I launch ads on Twitter. Every year, Cision creates a list of the top 50 social media influencers on Twitter. How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — CEO at TopRank Online Marketing.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

OCTOBER 12, 2015

Last week Twitter announced that they will discontinue share counts in their API. What this means to you is that you will no longer see the number of times that people have shared your content on Twitter. The reason for this is pretty straightforward: Twitter shares are typically the easiest content shares to earn.

Twitter 120

Twitter Measurement Reddit Google 120

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills.

Content Marketing 101

Content Marketing Marketing SEO Video 101

Flack's Revenge

DECEMBER 20, 2018

Are the social media waters still safe for marketing? My best advice for Marketing PRs and CMOs looking to bond with, and move social consumers to action is to adopt the content marketing approach I like to call our Strategic Objectives 4 H Club: Be Human. Thanks for participating, Deborah Weinstein! Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Rock the Status Quo

AUGUST 21, 2014

Content marketing is on my mind quite a bit this week, for a variety of reasons, so we’ll use that as our topic. A second client tasked me with building a list of recommended next steps to move their content marketing forward, AND I’ve been working on my own 2015 content marketing strategy for Rock The Status Quo.

Writing 203

Writing Blogging Pitching Content Marketing 203

Buzzstream

SEPTEMBER 18, 2024

I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digital PR, SEO, and content marketing agency. It turns out that much like myself, Darren is a content junkie, always on the lookout for interesting, inspiring content. Darren: Yeah.

Creativity 117

Creativity Digital PR Data Pitching 117

The Proactive Report

DECEMBER 16, 2014

However, as content marketing gains popularity,SEO becomes more and more important. The more content there is on the web, the more difficult it is to find what you’re looking for. Content marketing isn’t a new idea for PR. All the hullabaloo about link-bait and great content leads right back to PR.

Digital PR 154

Digital PR Google SEO Content Marketing 154

Cision

JUNE 2, 2017

On Facebook, Twitter, YouTube, and all those other social networks. What must also be kept in mind is that creativity and innovation don’t come in a vacuum. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing.

How To 198

How To Real Estate Web Case Study 198

ISEBOX

MARCH 14, 2016

Use Twitter for business? So when you initiate media relations’ efforts, it’s critical to have a multimedia content marketing strategy that produces great content and gets in the right hands. Producing great content is always easier said than done. A news story will receive 94% more views when an image is used.

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

Shift Communications

DECEMBER 2, 2014

Oh, the joy and freedom to be creative!). Twitter is thinking about how to make its content work differently. Account Manager, Marketing Technology. Content Marketing Social Media 2015 social media' Facebook is demanding changes to the way we do things as companies who have brand pages.

Social Media 165

Social Media Media Guidelines Study 165

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 213

Marketing Content Marketing Data Social Media 213

Rock the Status Quo

SEPTEMBER 9, 2014

Then there’s this one – so rampant in the agency world – you post screenshots of a client’s customized Facebook page and Twitter background in your online portfolio. Agencies Content Marketing Social Media' (You paid the photographer AND agency, after all, so it belongs to you!)

Blogging 194

Blogging Agency Social Media Content Marketing 194

The Stalwart Blog

DECEMBER 18, 2015

A few months ago, our agency learned that more of our clients and prospects were in need of greater content marketing assistance. While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. However, things are changing and that is no longer the case.

Content Marketing 60

Content Marketing Infographics Marketing Pinterest 60

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns.

Content Marketing 60

Content Marketing Measurement Marketing Web 60

Sword and the Script

AUGUST 18, 2015

Content marketing surveys consistently demonstrate the biggest barrier facing marketer is feeding the content monster. A graphic from the paper detailing the assets is presented below and the complete white paper – The Blueprint of a Modern Marketing Campaign – is worth a read. Solves for content distribution.

Content Marketing 60

Content Marketing B2B Marketing eBook 60

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Tactics like content marketing, earned speaking opportunities for C-level executives, and feature articles work together to boost visibility for a brand or situation that the brand solves. Branded content like bylined articles and blog posts offer multiple benefits. Storytelling engages, influence persuades.

Storytelling 233

Storytelling Education Software LinkedIn 233

Prohibition

AUGUST 17, 2021

Video content is nothing new but with the introduction of video only social media platforms such as TikTok and the launch of Instagram’s IGTV and Reels – concise an consumable content is a strong content marketing tactic. Bite sized content. Why is this?

Video 62

Video Content Marketing Marketing Product Launch 62

Cision

APRIL 7, 2015

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Native ads, like sponsored content at “The Onion” or BuzzFeed, don’t disrupt the viewing experience. Why else would Facebook and Twitter be implementing the media form? Augment owned content.

Video 120

Video YouTube Mobile Advertising 120

Cision

OCTOBER 6, 2015

Each day, the Internet becomes increasingly crowded with content. Consequently, content marketers are finding it harder to get their content to stand out and receive recognition for their efforts. With such an informative webinar, many attendees posed questions on the process of content creation. Create an e-book.

Content Marketing 120

Content Marketing How To Insurance Insurance 120

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. Whitt , Author, ‘ PR Lessons Learned Along the Way’ 7.

Writing 211

Writing Communications Marketing B2B 211

Cision

OCTOBER 10, 2017

Because blocking many kinds of advertisements through browser-based tools is a common practice nowadays, it’s essential to feed content to your users in a way that comes across more naturally — through influencer marketing. However, you should never be afraid to get creative and try something completely new! .

Strategy 251

Strategy Case Study Instagram Print 251

PRSay

MAY 29, 2019

You can also find ways to build on your relationship with creative incentives like free memberships or discounted services that will drive your rapport. Connect with Lisa on Twitter: @LisaArledge. Leveraging your company’s benefits is a great way to convince an influencer to become part of your team’s social media efforts.

Viral 154

Viral How To Advertising Advertising 154

Sword and the Script

DECEMBER 24, 2016

Twitter, on the other hand, provides no such feature, although the analytics Twitter provides do offer some insight. In fact, those analytics are a principle influence on the three articles I recommend each week for the Unscripted Marketing links roundup. Contently: Why Cisco is hiring over 200 content marketers.

Twitter 60

Twitter How To B2B Analytics 60

Sword and the Script

JANUARY 17, 2017

Twitter has long been a marketing favorite, but its growth prospects have been questioned. In a recent discussion on Inbound.org, Sean Kirby noted, “Twitter has become over-automated.”. In a recent discussion on Inbound.org, Sean Kirby noted, “Twitter has become over-automated.”. The Future of Marketing and PR with AI.

Twitter 60

Twitter Marketing Study Web 60

Cision

JULY 15, 2015

If you’ve ever joined a Tweetchat (also called Twitter chat ), you know there’s a lot of information poured into a short timeframe on Twitter. The idea is that you bring together a group of people with a common interest who can learn something and network during the hourlong event held through Twitter.

Branding 120

Branding Brand Small Business Twitter 120

PRSay

SEPTEMBER 10, 2019

In the ideation phase, you’ll want to develop a plan for cross-channel content marketing that will drive exposure and reach your target audience. When it comes to creating your video content, your team needs to focus on content for multi-channel media. Connect with Lisa on Twitter: @LisaArledge.

Storytelling 137

Storytelling Video Strategy Analytics 137

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. If your content can’t be indexed and found online, you’re wasting time and money. Use keywords.

Content Marketing 58

Content Marketing Marketing Branding Brand 58

Cision

OCTOBER 12, 2015

But if your brand is using the same content marketing strategy as it did in 2014, you’re probably not seeing any results. Because only one to four percent of your audience is actually seeing your content! Despite popular belief, repurposing content on Facebook or Twitter, is perfectly okay, says Mari.

Facebook 120

Facebook Education Infographics Social Media 120

Cision

AUGUST 21, 2017

As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. Below are 5 Game of Thrones women that can help articulate 5 crucial pillars of your content strategy.

Strategy 258

Strategy Trade Shows Course Case Study 258

Critical Mention

FEBRUARY 4, 2020

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. Utilize their News section to get your latest PR and communications insight. BIGfish Communications.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

B2C 157

B2C Study Exercises Sports 157

Waxing UnLyrical

JULY 8, 2013

Why: A great free PR Resource Kit by Cision (full disclosure: client, this year I’m organizing and hosting several media panels for them), that provides resources to improve your content as well as a Q&A with media pros in NYC. How To Get Leads With Content Marketing. Why Good Content Delivers Bad Leads.

Content Marketing 90

Content Marketing Resources LinkedIn Google 90

Critical Mention

JULY 13, 2021

The new release adds to the platform’s already robust Social Media Monitoring offering, which also includes Facebook, Twitter and YouTube. Making the decision to build our features internally meant that our entire organization had to make a commitment to a lot of hard work and creative solutions.

Instagram 156

Instagram Industry Media Analytics 156

Cision

OCTOBER 28, 2015

A study of more than 100 million different online posts found that articles with at least one image were shared twice as much on Facebook and Twitter when compared to text-only shares. Images: martinak15 , Verizon ( Creative Commons ). You can find him on Twitter at @steward_hudson for any comments, suggestions or partnership.

Communications 120

Communications Telecommunications Infographics Video 120

Cision

NOVEMBER 12, 2015

Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. Worldwide 52 percent of marketing professionals think video content provides the best ROI and is the best way to reach millennials.

Video 120

Video Strategy Marketing YouTube 120

Shift Communications

DECEMBER 17, 2014

It’s a way for us to check in with our audience each week and provide them an easy one-stop shop for the latest PR and marketing news. We were especially proud to see it awarded as the Best Electronic Publication/E-newsletter by Ragan Communications as part of their Content Marketing Awards last month. Senior Marketing Analyst.

Content Marketing 110

Content Marketing Measurement Analytics Mobile 110