Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Cision

MAY 20, 2015

In the content marketing world, there’s a lot of buzz about having a strong call to action. Without one, your web copy, white paper, or email can fall flat, and customers won’t do what you want them to do. When you think about it, a press release is just another component of your content marketing strategy.

Content Marketing 120

Content Marketing Measurement Web Creativity 120

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? White papers.

Content Marketing 98

Content Marketing Marketing Infographics Consumer 98

Cision

JUNE 2, 2015

Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” “Content is a filter that can qualify your audience better.” Want more content marketing insights from Ann Handley? The world isn’t changed by content that is sort of creative.”

Content Marketing 120

Content Marketing Marketing SEO Education 120

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Tactics like content marketing, earned speaking opportunities for C-level executives, and feature articles work together to boost visibility for a brand or situation that the brand solves. Branded content like bylined articles and blog posts offer multiple benefits.

Storytelling 233

Storytelling Software Education LinkedIn 233

Cision

JANUARY 5, 2016

Cision’s white paper, “ Brand Journalism: From Awareness to Lead Generation ,” offers insights on building a successful brand journalism program and a look at the brands that are already doing it well. Read the free white paper today! Images: Steven Lilley , Quinn Dombrowski ( Creative Commons ).

Journalism 120

Journalism Branding Brand Storytelling 120

Sword and the Script

OCTOBER 29, 2024

Campaigns sometimes become the foundation of marketing activity. Creative briefs. click image for higher resolution) Three examples of marketing programs The best part about programs versus campaigns is that it’s an approach that requires re-tasking, re-structuring, and re-organizing – but not more budget or headcount.

Marketing 190

Marketing eBook Guidelines B2B 190

Cision

DECEMBER 2, 2015

Influencer marketing is different. For some marketing tactics, such as email or content marketing, all you need to do is set your mind to it, develop a plan and follow through. But influencer marketing involves people. Read the free white paper today! Image: Jamie ( Creative Commons ).

Branding 120

Branding Brand Guidelines Pitching 120

Cision

DECEMBER 5, 2015

Furthermore, brand journalism does not necessarily bring products and services to the forefront of discussion like content marketing does. Brand journalism is also not content marketing. Content marketing exists to guide people down the sales funnel; brand journalism exists to invite people to start that journey.

Journalism 120

Journalism Branding Brand Content Marketing 120

Sword and the Script

DECEMBER 6, 2016

Several paragraphs into a white paper, I spotted a sub-headline that stood out from the rest. It wasn’t the title of the white paper – which had long since been prettied up and hung behind a registration page – but it should have been. Research shows more than half of all B2B content goes unused.

Content Marketing 60

Content Marketing Marketing B2B eBook 60

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Cision

APRIL 15, 2015

Want to stand out with content? Get our free “Outside-the-Box Content Marketing for PR” white paper now! Images: Paul Reynolds , Ronaldo Ferreira ( Creative Commons ). Best Practices Featured Content Marketing press releases' Use colors that complement your brand’s colors.

Infographics 120

Infographics Product Launch Content Marketing Video 120

Cision

APRIL 2, 2015

Inbound or content marketing became a top priority for Internet marketing. Because content and the incredible amount of social media posts used to promoted suffer from over-messaged sales pitches. Want to create standout content? Read our free “How to Beat Content Marketing Overload” white paper now!

Content Marketing 120

Content Marketing Corporate Social Media International 120

Sword and the Script

AUGUST 18, 2015

Content marketing surveys consistently demonstrate the biggest barrier facing marketer is feeding the content monster. There is a straight forward answer to this problem: Upwards of “60-70% of content produced by B2B marketing goes unused,” according to a white paper by Kapost which cites research by SiriusDecisions.

Content Marketing 60

Content Marketing B2B Marketing eBook 60

Cision

DECEMBER 19, 2015

In fact, data from Content Marketing Institute reveals that 82 percent of consumers think more highly of a brand and are more likely to purchase after reading custom content. Get the free white paper! Images: badjonni , Franklin Heijnen ( Creative Commons ).

Telecommunications 120

Telecommunications Branding Brand Journalism 120

Cision

JULY 21, 2015

Sprinkle in just a bit of social media magic, and suddenly you’re seeing shares of your content and more traffic on your blog. Want to create content that drives shares? Click here for our free outside-the-box content marketing white paper! Share Your Content Yourself. Want to really spread the word?

Social Media 120

Social Media Blogging Media LinkedIn 120

Cision

APRIL 16, 2015

Want to stand out with your content marketing? Get the tips and tactics you need in our free white paper! Images: Frits Ahlefeldt-Laurvig , Kennisland ( Creative Commons ). Best Practices Featured Content Marketing' If they’re the best media for the story you want to tell, use them.

Infographics 120

Infographics Storytelling Content Marketing Film 120

The Stalwart Blog

DECEMBER 18, 2015

A few months ago, our agency learned that more of our clients and prospects were in need of greater content marketing assistance. While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. However, things are changing and that is no longer the case.

Content Marketing 60

Content Marketing Infographics Marketing Pinterest 60

Sword and the Script

AUGUST 16, 2016

In this case, market research has consistently demonstrated people favor recommendations from peers over brands. So while content marketing is the new branding , it’s becoming more evident that PR is the best kept secret in content marketing. No easier opportunity exists than in repurposing content.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

Cision

OCTOBER 29, 2015

For example, the line between personalized content and content so focused that it’s creepy will be different for many individuals. Images: Uwe Hermann , Steve Johnson ( Creative Commons ). Alternatives to advertising.

Trends 120

Trends Software Advertising Advertising 120

Contently - Strategy

OCTOBER 23, 2024

The middle portion of the funnel is equally as important as its outer compadres in defining a brand’s longevity and the success of a content marketing strategy. Marketers who devalue this stage or fail to invest in its maturation may be missing out on opportunities to further enhance relationships with potential customers.

B2B 92

B2B How To Case Study System 92

Cision

AUGUST 5, 2015

One of my favorite content marketing strategies is guest blogging. When you write a guest blog post, you get it published on another well-established blog that caters to your target market. Looking to capture your audience’s attention and deliver the content they’re looking for? Really Spend Time Writing.

Blogging 120

Blogging Pitching Writing Content Marketing 120

Cision

DECEMBER 12, 2015

Brand journalism is often confused with content marketing , but there are a few differences between the two, including what type of content you write. Current events could make for great examples in evergreen content, like white papers or tip sheets, down the line. What Are You Writing?

Journalism 120

Journalism Branding Brand Writing 120

Cision

NOVEMBER 19, 2015

Go outside-the-box with your content marketing. Get our free white paper today! Images: Giorgio Minguzzi , gdsteam ( Creative Commons ). Pre-promoting live streams on social media serves as an invitation. It builds interest, drives views and creates a loyal following. Be willing to accept mistakes.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

Cision

APRIL 7, 2015

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Native ads, like sponsored content at “The Onion” or BuzzFeed, don’t disrupt the viewing experience. What does that mean for your content marketing efforts? It shows no signs of slowing.

Video 120

Video YouTube Mobile Advertising 120

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Cision

APRIL 28, 2015

Try the outside-the-box content marketing ideas from our free white paper! Images: Bart Everson , Caelie_Frampton ( Creative Commons ). If you want to drive action, you have to focus on your one thing. Drive that message home, and your publics will take action. Want to help your message stand out?

Employee 120

Employee Print Customer Service Local 120

Beyond PR

NOVEMBER 9, 2016

But what about thought leadership content like blog posts and white papers? There’s a place in product marketing for telling people what your product does; your thought leadership content isn’t that place. The call to action in the other two posts focused on a white paper published around the product launch.

Product Launch 85

Product Launch How To Leadership Analytics 85

Cision

NOVEMBER 10, 2015

Only 30 percent of B2B companies say their content marketing is effective. Jeni reassured attendees that success is possible if you identify your company’s strengths and limitations and tailor your overall marketing goals for each social media platform. Get our recent white paper today! Plan to Succeed.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Cision

JULY 7, 2015

Click here for our free white paper that shows several methods for measuring PR! Lucy Hitz , content marketing producer at Simply Measured, says, “Creating place boards for your business is similar to building up your visual content on Pinterest. Image: Roxanne Ready ( Creative Commons ).

Pinterest 120

Pinterest Measurement Exercises Travel 120

Cision

SEPTEMBER 4, 2015

Click here for our free white paper! Images: Anthony Quintano , andreavallejos ( Creative Commons ). Seeing your company in a more casual state makes it more likely that they will trust you on other platforms in the future. Want more live streaming tips? Know what you want to say, but decide the exact words in the moment.

Video 120

Video Film Training Creativity 120

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. And long-form content. Think ebooks, white papers and even blog posts. Use keywords.

Content Marketing 58

Content Marketing Branding Brand Marketing 58

Sword and the Script

OCTOBER 27, 2015

Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion and finally rendered in a more polished format on Mark W. I sure have.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.

B2B 64

B2B Creativity Film Trade Shows 64

Cision

APRIL 8, 2015

Want to stand out with your content? Get tips, tactics and strategies from our free white paper! Anthony Kirlew, founder and chief strategist at AKA Internet Marketing , says, in your headline, you need to: “Answer the ‘who cares’ question. Image: Phillip Capper ( Creative Commons ). Go beyond the written word.

Writing 120

Writing Retail Content Marketing Groups 120

Cision

AUGUST 19, 2015

Check out our “Video Streaming Best Practices for PR” white paper! When possible, encourage viewers to take a deeper dive into other content or to subscribe to the live stream channel or email newsletter. Images: Justine Sanderson , Wisconsin Department of Natural Resources , RabunWarna ( Creative Commons ).

Video 120

Video Education Mobile B2B 120

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Co-Founder of Status Creative, a leader in social media engagement. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker.

Social Media 120

Social Media Twitter Media Nonprofit 120