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In the world of digital marketing, traditional marketing tactics have been reinvented so many times that it is not rare for traditionalists to get disillusioned. According to a HubSpot report , for smallbusinesses, SEO is the second biggest investment priority after website development. ScreramingFrog.
Business partners. A software targeted to smallbusinesses may look at other service providers for SMBs – those that offer accounting, networking or loans, for example. Companies in related industries can also make great influential partners. The worst thing that happens is they say no.
Studies have shown that somewhere around one-fifth of companies identify related metrics such as customer retention as a contentmarketing objective. 3 Reasons to Include Customers in a B2B Content Program. Good CustomerService is Good Marketing. Marketing as a Bona Fide Profit Center.
Contentmarketing may change its tactics as audiences tire of the existing ones, but telling a good company narrative will never go out of style. A company narrative is not a mission statement nor is it an inventory of your products, services or accolades. You can’t be too self-promotional, or they’ll tune you out.
You can also create email templates for common customerservice inquiries, such as: Where’s my product? Content Creation. Contentmarketing is another area that can seem overwhelming, but if you continually work on it, it won’t take over your life. How do I return a product? I’m unsatisfied with my product.
How to Find Your Most Popular Content… So You Can Create More! One simple task that significantly improves the success of your contentmarketing is the ability to identify what pieces of content are driving results and which are not. How can you do this? Yup, that’s included twice on purpose.
Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog. As a smallbusiness owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet.
The Ready North RSS: Must-Reads for Marketers. For ContentMarketing, we like…. ContentMarketing Institute blog ( @CMIContent ): Insight from top names in our industry. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for contentmarketing advice. Search marketing for relevant content.
You know the drill: You turn to the top contentmarketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. ContentMarketing Institute blog ( @CMIContent ): Insight from top names in our industry.
Also, considering the fact that Facebook has 40 million active smallbusiness pages , building your presence on niche sites will help you stand out from the crowd. Apart from identifying the right platforms for your campaign, you’ll also have to make sure you’re sharing the right kind of content with your audience.
HubSpot started as a marketing automation platform in 2006, and users have experienced a treasure trove of growth since. The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customerservice, and operations.
A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. SocialZoomFactor is a podcast created for business and marketing leaders. Each episode brings you actionable tactics and strategies you can implement today for real business results. Content Inc.
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