Buzzstream

DECEMBER 6, 2024

Tip: As of writing, many journalists are leaving X and heading to BlueSky. Having a pitch written for the perfect match is definitely better than writing on the fly. Speed matters, but so does quality writing. Id say overall their customer service is also a standout for me. How to use it successfully?

Case Study 116

Case Study Pitching B2B Tools 116

Beyond PR

DECEMBER 12, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. In this article, we will discuss the four key elements to write a press release that converts: The news announcement. So write your release with your audience in mind.

Writing 75

Writing How To Infographics Pinterest 75

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Data and the use of data will become the great divide between marketers producing content and content marketing.

Marketing 212

Marketing Content Marketing Data Social Media 212

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. That means you need to write messaging that’s completely client-concentric. Write like you talk.

Content Marketing 58

Content Marketing Marketing Brand Branding 58

Contently - Strategy

JULY 9, 2024

Every content marketer loves the feeling when a content piece climbs the rankings for views, engagement, and, ultimately, conversion. It’s a validation—not just of your ability to write but also how well you identify topics that capture attention. Performance data can inform new content plans.

Content Marketing 52

Content Marketing Data Marketing SEO 52

Waxing UnLyrical

MAY 2, 2013

This can also give you inspiration to write something that is deliberately on the upswing in terms of popular usage. See, for example, the screen shot below showing the relative usage of the terms “search engine optimization” as compared to “content marketing.”. Six great resources and ideas for finding keywords to write about.

Blogging 111

Blogging SEO Web Google 111

Cision

SEPTEMBER 21, 2016

You can also create email templates for common customer service inquiries, such as: Where’s my product? Share her content. Writing Press Releases. Content Creation. Content marketing is another area that can seem overwhelming, but if you continually work on it, it won’t take over your life.

Marketing 120

Marketing Comparison eBook Social Media 120

Contently - Strategy

NOVEMBER 14, 2018

Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. Content marketers in all industries can learn from these examples. The brand’s success was about more than just going viral or getting lucky.

Leadership 106

Leadership Brand Branding How To 106

Cision

APRIL 28, 2015

PR has always been in the business of writing, sharing and promoting messages. They would still have to pay their bills, deal with customer service, and hope their WiFi worked. Try the outside-the-box content marketing ideas from our free white paper! Rightfully so. The message is the bulk of the work.

Employee 120

Employee Print Customer Service Local 120

Contently - Strategy

APRIL 1, 2024

Search engines — as well as your target customers — breeze past generic SEO content like a billboard on a highway, leaving your traffic in the dust. But the problem (probably) isn’t the writing. Here’s how to create SEO-driven content that stands out from the competition. Yes, we may get lucky.

SEO 52

SEO Engineering Writing How To 52

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. LinkedIn Pulse takes your ability to promote your company’s content to a new level by sharing your knowledge in highly targeted way s. Be authentic and let your voice show when writing.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Rock the Status Quo

JANUARY 22, 2015

Social media is stealing their value away as the first source of breaking news and content marketing has exploded into a rich source of fresh perspectives, opinions and expertise in an unprecedented volume. If you are on a social media platform – respond to customers when they post on your page.

Agency 100

Agency Survey Customer Service Engineering 100

Critical Mention

NOVEMBER 5, 2019

Social Media Improves Customer Service. PR pros and marketers should take advantage of their organization’s social media interactions. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. Priscilla is the marketing coordinator for Critical Mention.

Social Media 105

Social Media Media Customer Service Radio 105

Rock the Status Quo

OCTOBER 6, 2015

Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service. Anyone can create content, blog and launch a new social media page. It’s refreshing.

Digital PR 100

Digital PR Publicity Pitching Social Media 100

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Another category of industry influencer is the brand-name customer who is able to endorse your brand in published industry testimonials or appear at high-level conferences to discuss your work together. The worst thing that happens is they say no. Top ways to work with influencers.

B2B 136

B2B Brand Branding Trade Shows 136

Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Beyond PR

JANUARY 3, 2017

Content marketing may change its tactics as audiences tire of the existing ones, but telling a good company narrative will never go out of style. A company narrative is not a mission statement nor is it an inventory of your products, services or accolades. You can’t be too self-promotional, or they’ll tune you out.

Company 72

Company Storytelling Small Business eBook 72

Cision

JANUARY 9, 2017

But this post isn’t about helping you write your book. Kawasaki has worked both with publishing houses and self-published, and his understanding of each helps to give perspective to the different aspects of writing and editing a long-form piece of content (book). All-Inclusive.

Print 120

Print How To Local Customer Service 120

Bad Pitch Blog

DECEMBER 15, 2014

But you should know that people are composing auto complete song lyrics and getting robots to write fiction. It''s designed to help startups with marketing tasks like Search Advertising, Content Marketing and what it calls "PR and Media" read: media relations. And I''m inclined to agree with you.

Newspapers 77

Newspapers Customer Service Google Journalism 77

Sword and the Script

JANUARY 3, 2023

ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Overall, being successful in PR requires a variety of skills, including strong writing and communication skills, organizational skills, strategic thinking, adaptability, creativity, and media relations skills.”. But just 2% said “always.”.

Interviews 113

Interviews Publicity Technology Social Media 113

Critical Mention

JULY 20, 2018

Long before content marketing became an important tool for PR pros, Bill Gates famously declared, “Content is king.” The rise of social media and internet marketing has proven him right. Today, most businesses recognize content marketing as an effective tool in building their brand and increasing company profits.

Writing 63

Writing Content Marketing Tools Customer Service 63

Sword and the Script

MAY 14, 2016

Likewise, when experiencing good customer service, 75 percent are likely to share about a good experience and 70 percent are more likely to use a brand’s product or service.”. This blog has transformed into a PR agency based in greater Atlanta with PR, content marketing and social media services engineered for the B2B market.

Marketing 60

Marketing B2B Local Customer Service 60

Barokas

FEBRUARY 5, 2019

According to Curata, only 42 percent of companies have hired a designated content strategist executive. This means that the time- and energy-intensive task of strategizing, writing, editing, distributing and tracking content, and the success of those projects, sits on the shoulders of teams that are likely spread too thin.

How To 60

How To Marketing Resources Journalism 60

prTini

SEPTEMBER 5, 2014

25 Ways to Tighten Your Writing. The Dangers of Cause Marketing. The List: Content Marketers’ Secret Weapon. Don’t Post Photos of Your Customers Online Without Reading This. How to Leverage a Personal Touch to Enhance Customer Service (client). Cheers and happy reading! . Want to Go Viral?

Media Relations 49

Media Relations Case Study Viral Instagram 49

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Burrelles Fresh Ideas

MAY 14, 2024

Here are some best practices for writing your social media content in plain language: Choose active voice rather than passive. Write unique alt text for each image. Provide Accessible Visuals Alt text and video captions are crucial for making visual content accessible. Be clear and concise. Break your text into sections.

Social Media 93

Social Media Media Video SEO 93

PR 20/20

JANUARY 16, 2023

The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice. Search marketing for relevant content.

Blogging 52

Blogging Marketing Pinterest SEO 52

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

PR 20/20

JANUARY 14, 2021

Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. 10 Marketing Technologies We Can’t Live Without. HubSpot : If you are looking for an all-in-one customer service, marketing and sales solution, look no further. The user experience is intuitive and simple.

Technology 65

Technology Marketing Tools Google 65

Sword and the Script

FEBRUARY 11, 2017

Graphic used with permission from The Marketing Companion, a podcast with a co-host employed by Edison Research; see link nearby. 1) Marketing Audibles for Audio Search. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder.

Tools 60

Tools Pinterest Marketing Media 60

PR 20/20

JANUARY 15, 2019

Marketing Account Management Software. Forbes: Benefit-Driven Content. We’ve repeatedly heard that due to the explosion of low-quality blog writing, content marketing is dead. In 2019, having a blog or creating premium content may no longer be enough, but we believe content marketing is still going strong.

Trends 57

Trends Marketing Software Video 57

Critical Mention

OCTOBER 3, 2019

Testimonials are highly influential references that build trust and can help recipients see real value in your services. Using real customers to showcase your company success is a great way to highlight products and customer service. Nothing captures prospects like the persuasion of satisfied customers. .

Marketing 68

Marketing Training Groups Radio 68

wiredPRworks

FEBRUARY 11, 2016

Immediately upgrade your skills and achieve a much greater understanding of your personal branding, digital marketing and social selling potential. Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills.

Training 45

Training LinkedIn Marketing Pinterest 45

Beyond PR

AUGUST 18, 2016

But consistency goes beyond the products you develop and customer service you provide. When producing infographics, photography and video for content marketing or company news, a consistent look and feel is just as important as it is in your logo. Connect with compatible customers. Consistency.

Brand 40

Brand Branding Product Launch Guidelines 40

Waxing UnLyrical

JULY 1, 2015

According to research conducted by NewVoiceMedia , 59 percent of 25 – 34 year old Americans would turn to social media to share bad customer service experiences. To boost the impact of your social marketing efforts, it’s now imperative that you think beyond mainstream social channels. Image: Jason Howie via Flickr, CC 2.0.

Social Media 40

Social Media Media Wikipedia Small Business 40

Waxing UnLyrical

DECEMBER 14, 2016

You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees. You could connect your customer service team with customers, your sales team with prospects and bring your entire workforce closer to who they are serving via employee advocacy.

Employee 40

Employee Measurement Social Media Product Launch 40

Sword and the Script

JULY 2, 2019

The company rolled out three new chat channels to provided 24/7 support to customers. Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me.

Trends 60

Trends Media Report Technology 60