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For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit.
The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s contentmarketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact.
Now is the time for contentmarketing. Contentmarketing is your way of telling your story — one they’ll want to be part of. Contentmarketing is your way of telling your story — one they’ll want to be part of. It’s the predominant driver in modern marketing. Revisit your content strategy.
PR and contentmarketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. ContentMarketing World. ContentMarketing Conference. Confab, The Content Strategy Conference. Dates: September 3-6, 2019.
Contentmarketing is all the rage nowadays. And there’s no shortage of marketing firms touting contentmarketing as the latest bandwagon you don’t want to miss. Yet, truth be told, contentmarketing is nothing new. Below are 5 essentials of an effective contentmarketing strategy.
Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry. With decades of experience in journalism, PR and contentmarketing, Jon is now in charge of content for Inc. AirPR: What makes great content?
Contentmarketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their contentmarketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories.
One of the many hats a PR Engineer wears is that of storytelling. But between juggling data, gathering insights, managing relationships, and more, how are busy PR pros supposed to find time to stay both inspired and up to date on the latest and greatest in industry trends that inform compelling storytelling?
Integrating Storytelling Across PR, Blogs, and Branded Content Public relations and contentmarketing share a common foundation: storytelling that connects with audiences and builds lasting relationships. Developing Content Themes Content themes provide a framework for consistent storytelling across all channels.
Once earned media can attribute value the way paid advertising and owned content does, then communicators will be in a prime position to pick up the billions of dollars being reallocated within the marketing mix. Owned Media Requires Great Storytelling. His advice to contentmarketers was to focus on authenticity above all else.
This post is based on our white paper “ Outside-The-Box ContentMarketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether contentmarketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses.
In fact, if you’re already producing high-quality content , it could mean your team is about to get a chance to shine. Here’s everything you need to know about third-party cookies and what their phase-out means for contentmarketers in 2024.
Marketing and Communications are converging as PR has evolved radically over the last decade. Data science and digital media are transforming the way companies tell stories and how they measure success. Tie back communications and marketing efforts to business results. Use PR Attribution to develop your content strategy.
The Media Relies on Visual Storytelling. As consumers gravitate towards multimedia content — multimedia is also the driving force behind the content the media publishes. Similar to communications professionals, reporters are measured by data and metrics such as: How much traffic did the story drive? About Seth Gilpin.
What smart marketers learned using MarTech and Marketing automation was that their online videos, ads, and email marketing campaigns perform better when integrated with a strong, holistic PR and contentmarketing strategy. PR is now being fueled by the omnipresence of digital content.
Interactive content collects a very different kind of data. “What the data doesn’t tell you is opportunity cost. The data doesn’t tell you about all the people you ticked off by trying to get that extra 2 percent.” “Content is a filter that can qualify your audience better.” Click to tweet!
When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. How contentmarketing leads to meaningful ROI. Audit your content.
As a data science company, Onclusive is known for our unique and unexpected insights from comprehensive media monitoring and PR Attribution. Our data collection and analysis doesn’t end there—we also survey the industry’s most experienced communicators and business executives during our live webinars.
More data has been created in the past two years than in the entire previous history of the human race. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? The answers resoundingly revolved around a single strategy: creating unique, differentiated content.
Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. The rise of data-driven marketing has been a difficult transition for some PRs because few of us are data engineers and the old guard is unlikely to be trained in analytics.
Here’s how one of my clients did it in a recent persuasive-writing workshop: DON’T lead with the features: Use your Tic-Tac-Toe skills to inspire the next generation of data enthusiasts. DO lead with the benefits: Inspire the next generation of data enthusiasts by joining our Tic-Tac-Toe Student Ambassador program today.
While much of her talk focused on the rights of women around the world and the staggering statistics of inequality, the message to the marketing industry was clear – data is important because it goes beyond measuring progress; it can inspire change as well. However, data and statistics often can’t do it all on its own.
More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare contentmarketing trends using a combination of quantitative and qualitative data. Reports + Data Are the Biggest Differentiators.
Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. Free Storytelling Resources to Improve Your Storytelling Skills.
Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. Free Storytelling Resources to Improve Your Storytelling Skills.
Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Contentmarketing statistics from 2020.
This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. Storytelling is a powerful tool to establish these connections. Fostering emotional connections is crucial in healthcare.
They discussed how AI is already impacting the PR industry, how AI will impact the role of PR and contentmarketing professionals, and how to leverage this evolution to drive business impact and success. AI helps PR pros make sense of these massive quantities of data and surface the insights that matter.
For anyone who works in public relations, content still reigns supreme. An effective contentmarketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. It’s considered the most credible and influential source for storytelling. But can we say that for sponsored content ?
The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. A great data divide. Brad Marley , Yelram Media Chief Storyteller, Yelram Media.
At Onclusive, we believe that a customer success manager, or PR Engineer, means living and breathing customer data, engineering customer PR strategies, and working closely with the tech team to ensure that we are looking at every product decision through a customer-centric lens. Responsibilities. Positive, energetic, and self-driven.
When your target audience feels entertained and happy, they are more likely to share the content. Unveiling surprising facts or data can also make your online PR content go viral. As a PR pro, you must have heard a thousand times about emotional storytelling. He specializes in SEO and ContentMarketing activities.
“We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media . Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Data literacy is a prerequisite for PR.
Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling? Decide on the data that matters. Want to stand out with your contentmarketing?
As contentmarketing continues to evolve, businesses across the globe have adopted it at a rapid pace. So what’s predicted to become of contentmarketing this year? To help cut through the clutter, I've compiled influencer trends from top shared posts based on BuzzSumo data from the past year. Visual content.
So when you initiate media relations’ efforts, it’s critical to have a multimedia contentmarketing strategy that produces great content and gets in the right hands. Producing great content is always easier said than done. Journalists already know this. Joe Witte is VP of Business and Development with ISEBOX.
marketers so much, but in today’s digital environment, everyone is impacted. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. Data and more data.
In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there. This is the challenge my friends at AirPR are solving, one data dashboard at a time. What is it?
Quill untaps the potential of your data. We know it’s all about the data. But your data is only of value if you can use it to plan and create better content or refine strategy. Users include marketers who want to scale the volume of content they publish on their blogs, social media or newsletters.
We then consider how, when and where to publish and promote the content and activities. Owned content. Owned content is created content. It’s also tactics like contentmarketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video.
It’s versatile content piece that can complement and add powerful visuals as part of an integrated campaign. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in contentmarketing survey results as well.
I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. PR pros are very familiar with the deliciousness of storytelling. The challenge with data is that it can be difficult to comprehend.
Every year, a handful of PR 20/20 team members head to ContentMarketing World ( #CMWorld ) hosted in our very own Cleveland, Ohio. CMWorld is the largest content-focused event of its kind, bringing together 4,000+ marketers to learn the tools and materials needed to build the best contentmarketing strategies.
We received tons of great info on content creation , storytelling and writing, so below we highlighted some of the best takeaways: 1. Content is habit. Anyone can write, but in order to be great at content, and have your content produce results, you have to make it a habit. Writing is appetite. You have to earn it.
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