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Contentmarketing is all the rage nowadays. And there’s no shortage of marketing firms touting contentmarketing as the latest bandwagon you don’t want to miss. Yet, truth be told, contentmarketing is nothing new. Below are 5 essentials of an effective contentmarketing strategy.
Write as if it Were a Front Page Article. James, marketing director at The Curtis Group , takes that idea one step further. She says writing your headlines as they’d look in a newspaper article can “show the reporter the article through his/her readers’ eyes.” Use Appealing Data. Write the Headline Last.
Contentmarketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Following is a guide which will eliminate the disconnected messages, bewildering tones, and general chaos of PR marketingcontent produced by a business. . Creating Content. Create video tutorials.
Contentmarketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their contentmarketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories.
Creating valuable content is never easy, and doing so at scale is even more difficult. You likely have great staff who can help writecontent, it’s worth your while to try to enlist those experts at your company for their subject matter expertise. Seek internal experts.
With decades of experience in journalism, PR and contentmarketing, Jon is now in charge of content for Inc. Studio, which produces all content for Inc.’s I have worked in PR both on the client side and as the internal PR generator (primarily through contentmarketing).”. AirPR: What makes great content?
A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. have become essential parts of the marketing and PR toolbox. Here are three ways artificial intelligence is helping unlock new data insights within these platforms. Image & Video Recognition – Analyzing visual content.
Fortunately, there are several new studies that have been published about contentmarketing, blogging and webinars that provide solid benchmarks. 1) Contentmarketing benchmarks. MarketingProfs and the ContentMarketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.
When you think of contentmarketing, you probably think of blog posts. But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. By diversifying the types of content that you share, you attract different people with different needs.
Did you know that over 60% of businesses don’t have a documented contentmarketing strategy according to CMI and MarketingProfs? Without a plan, you risk all of your content efforts going to waste. We have 10 steps on how to create your next contentmarketing plan: What exactly is contentmarketing?
The ContentMarketing Institute (CMI) is out with its annual list of contentmarketing predictions. The organization published its list in a blog post yesterday titled 60 ContentMarketing Predictions for 2015. 60 Content Predictions for 2015 by ContentMarketing Institute from ContentMarketing Institute.
I saw this post in my feed the other day and it reminded me of a post I had been meaning to write for ages. The title: The top 10 laziest phrases in social contentmarketing. Two words–“Check out…”–has to be the laziest phrase in modern-day contentmarketing. And, it’s awful.
While much of a contentmarketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. We create a ton of resources for PR and marketing professionals. Amplify Media Mentions.
Marketing investment was redirected towards demand generation (contentmarketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. There will be a glut of AI-generated content as well.
At last week’s NY Data Science Meetup (at Metis NYC ) we learned how the Huffington Post , the largest social publisher, is using data science to better understand which articles can benefit from a promotional push. The meetup was about Data Science in the Newsroom. Data across the Content Life Cycle.
First, I think data provides a wide canvas of the happenings in the industry. It’s good to know where and how other marketers are finding success. Those categories are: Contentmarketing statistics. Social media marketing statistics. Marketing measurement statistics. ContentMarketing Statistics.
Here are three big names to take a look at for contentmarketing inspiration: BuzzFeed. This Internet media company has been making waves for almost a decade, focusing on churning out content that spreads.
3 statistics from the newest B2B ContentMarketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most contentmarketing efforts. I had a chance to be a judge for the annual contentmarketing awards hosted by the ContentMarketing Institute (CMI) this year.
If so, then join PRSA and Ann Wylie at Catch Your Readers , our persuasive-writing workshop, starting on May 16. Here’s how one of my clients did it in a recent persuasive-writing workshop: DON’T lead with the features: Use your Tic-Tac-Toe skills to inspire the next generation of data enthusiasts. Get FREE writing tips here.
In any case, both of these were “audience buys” and proved to be savvy PR, contentmarketing and SEO moves. Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. And I have a massive library of SEO and contentmarketing material.”.
Write a rock-solid PR plan. PR and marketingcontent are increasingly intertwined, as well. To determine which marketing assets could become useful for the PR plan, see this earlier post on how PR and contentmarketing work together. But a sound, carefully conceived program is a road map to success.
” Too many contentmarketing teams try to half-ass a bunch of things—blog posts, whitepapers, video, social media, SEO—in the pursuit of a cohesive content program. For those us who don’t have endless resources, we can still aspire to be like prolific brands—as long as we have a realistic contentmarketing strategy.
When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about contentmarketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills.
Contentmarketing has the power to turn your brand into a driving force in your industry, but with so much competition in the marketplace, how can you ensure that your content makes an impact? What other challenges do you see brands facing in terms of content? Q: How has contentmarketing changed in recent years?
Interactive content collects a very different kind of data. “What the data doesn’t tell you is opportunity cost. The data doesn’t tell you about all the people you ticked off by trying to get that extra 2 percent.” “Content is a filter that can qualify your audience better.” Click to tweet!
Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. That’s where your contentmarketing efforts come into to play. Data shows that less than two percent of all releases that we distribute include video despite driving 2.8x But let’s be real — it’s not sexy.
Write as if it were a front page article. James, marketing director at The Curtis Group takes that idea one step further. She says writing your headlines as they’d look in a reporter’s article can “show the reporter the article through his/her readers’ eyes.”. Use appealing data. Write the headline last.
The data brands have collected from these interactions has allowed marketers to fine-tune their marketing tactics, and how they talk to their customers. But here’s the thing: Marketing budgets are increasingly shifting to focus on contentmarketing and other efforts that can show a concrete return-on-investment.
More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare contentmarketing trends using a combination of quantitative and qualitative data. Reports + Data Are the Biggest Differentiators.
Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card.
She did review it and ended up writing about it too. I’m crunching data from this year’s survey now, and while the results aren’t finished yet, I can tell you that number has grown. This is why contentmarketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications.
Every contentmarketer loves the feeling when a content piece climbs the rankings for views, engagement, and, ultimately, conversion. It’s a validation—not just of your ability to write but also how well you identify topics that capture attention. That’s where data comes in. There are caveats, though.
While much of her talk focused on the rights of women around the world and the staggering statistics of inequality, the message to the marketing industry was clear – data is important because it goes beyond measuring progress; it can inspire change as well. However, data and statistics often can’t do it all on its own.
In today’s hi-tech, fast-moving, cluttered digital world, contentmarketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does contentmarketing mean? Is contentmarketing important?
Amid layoffs and closures stemming from the pandemic, news organizations are republishing political content leaving less time and space for businesses news Survey data shows media relations keeps getting harder , but now there’s a new analysis of content being published that offers a glimpse as to why. What’s happening?
In today’s digital landscape, contentwriting plays a pivotal role in attracting and engaging both human readers and search engines. This article presents eight practical and effective tips to help content writers strike the perfect balance between user-friendly content and search engine optimization (SEO) strategies.
When I looked into what actual research has been done into words that work well to convert customers, what I found was that linguistic research isn’t focused as much on what you say or write as much as the context and framing of your words. There are a few services that years after a cart abandonment still write a few times a week.
Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Data-driven PR. Data literacy is a prerequisite for PR.
It’s also a great platform for relationship-building for anyone in public relations or contentmarketing. Arthur is the executive editor at Women’s Wear Daily where he publishes breaking news, industry insights and data reports around major retailers. . Love it or hate it, when news breaks, Twitter is the go-to source.
It seems like creating digital content for organizations like the NFL, Disney World and Carnival Cruise Line would be relatively easy tasks since their industries are naturally exciting. Exciting content people want to share is all around them — all they must do is write it down or film it. Brainstorm Related Topics.
Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Contentmarketing statistics from 2020.
Leads help you better understand how many people are interested in your information, and tell you some specifics that may help you produce better future content for your engaged audience. Many good contentmarketing strategies — whether for a blog or company brand — include a lead generation form. ” Rule No.
A few of my favorite examples of content that delights, in no particular order, are: PNR with This Old Marketing – This is a great contentmarketing podcast hosted by Joe Pulizzi and Robert Rose. This is the hardest part of the content creation process. Data-Driven Insight. It’s, well, delightful.
And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. A great data divide. Data and the use of data will become the great divide between marketers producing content and contentmarketing.
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