The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

B2C 157

B2C Study Exercises Sports 157

PR in High Definition

JUNE 3, 2020

The post 5 tips for avoiding image plagiarism in digital PR appeared first on Firefly Communications. There is a helpful FAQ , which is well worth bookmarking. Photo credit: Bonnie Kittle, Unsplash ).

Digital PR 77

Digital PR Viral Creativity Examples 77

The Proactive Report

FEBRUARY 7, 2016

I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge? A3: Digital transformation is taking place across the organization. HR, for example.

Measurement 100

Measurement Digital PR Tools Content Marketing 100

The Proactive Report

JUNE 12, 2017

One carpet and flooring company started their influencer marketing program in the traditional way – but once they started working with the list of influencers they saw that a few genuinely loved the brand and had loyal audiences who acted on their content and recommendations. And that is the definition of influence!).

Marketing 138

Marketing Social Media LinkedIn Interviews 138

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Robert Rose, Chief Strategy Officer, Content Marketing Institute. It’s a growing trend and it is definitely impacting the practice of PR. Daniel Lemin, President, One Good Brand.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

MARCH 11, 2017

Technology is by definition the application of science for practical use. A little more than a year ago, I recommended four Chrome extensions for digital PR professionals and episode #75 of the Growth Marketing Toolbox podcast by Nicholas Scalice tipped me off to a few more. 1) Visualize how people engage with your site.

Tools 67

Tools Marketing Advertising Advertising 67

Prohibition

OCTOBER 19, 2022

The movie features entities that have an unsettling smile, causing harm to those who see it, so the marketing team behind the movie hired actors to stare into the camera at the games while donning their creepiest smiles. What is content marketing and how can it help your business? The importance of storytelling in PR .

Social Media 118

Social Media Fashion Media Travel 118

PR in High Definition

JUNE 3, 2020

The post 5 tips for avoiding image plagiarism in digital PR appeared first on Firefly. There is a helpful FAQ , which is well worth bookmarking. Photo credit: Bonnie Kittle, Unsplash ).

Digital PR 48

Digital PR Viral Creativity Examples 48

Buzzstream

DECEMBER 6, 2024

Having a pitch written for the perfect match is definitely better than writing on the fly. I initially chose content marketing, PR, SEO, and link building. Ive never used them personally, so I went to UK-based digital PR freelancer Danielle Amponsah for her thoughts. Be ready to go. Who is it best for?

Case Study 116

Case Study Pitching B2B Tools 116

The Proactive Report

APRIL 27, 2018

And the study shows that mobile searchers definitely expect to find what they’re looking for when they search. PR and the Future of Search. And since Google’s overall search numbers show a huge growth in mobile searches, this is important information. So what does Rand mean when he says the future of SEO is On-SERP SEO?

SEO 100

SEO Mobile Engineering Google 100

The Proactive Report

OCTOBER 27, 2017

It should have a definite purpose and it should drive visitors to take certain actions that will advance your bottom line. If your company has a website, or is considering making changes, ask yourself these questions: Do I know what I want the website to accomplish? Does the site help me grow my business? Setting Goals.

Tools 113

Tools Analytics Google Web 113

Buzzstream

MAY 2, 2024

There are a lot of SEO tools and content marketing tools on the market. And just for all the listeners, Positional is a content marketing and SEO tool. And the reason we started this company was because at all times we were using like five or six different tools to do our job as content marketers and SEOs.

International 118

International Internal Insurance Insurance 118

5W PR

JANUARY 17, 2020

At its broadest definition, a media impression can be nearly any interaction a reader or viewer has with a piece of content. PR pros could be forgiven if they feel like they are the living the same day over and over when it comes to trying to demonstrate the value of their activities. Start out incrementally.

Measurement 78

Measurement Publicity Television Analytics 78

Buzzstream

AUGUST 28, 2024

Media databases can be a valuable tool in any digital PR toolkit. Yet, despite their shortcomings, most digital PR agencies that use BuzzStream utilize a media database. Yet, despite their shortcomings, most digital PR agencies that use BuzzStream utilize a media database. What Do the Experts Say?

Media 62

Media Reddit Digital PR Tools 62

Sword and the Script

MARCH 1, 2022

Back to the Meltwater TAM, what this means for PR customers, is that you are not the only focus anymore. Meltwater has its eyes on adjacent markets. That could be good or bad for you depending on where PR sits in your organization ; it’s definitely a question to ponder in procurement. Notified adds coverage books.

Software 117

Software Case Study Advertising Advertising 117

Sword and the Script

JANUARY 21, 2017

The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible. Sometimes I think metrics in marketing is trying to measure the circumference of a circle with straight edge ruler – and neither the circle or the ruler is perfect. Just ask your sales development rep (SDR).

Social Media 60

Social Media Crisis Marketing Media 60

Prohibition

APRIL 17, 2017

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding.

Agency 48

Agency Crisis Management Fashion Social Media 48

Landis PR

SEPTEMBER 18, 2023

Adding additional funds may afford you the opportunity to make a bigger splash but the definition of sustainability is the ability to be maintained at a certain rate or level (Oxford Languages). Budgeting can be a grey area and clients always ask if they need to increase funding to support their efforts.

Government 69

Government Measurement Groups Corporate 69

Prohibition

APRIL 29, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. Here’s what we’re after: We’re looking for someone with at least 2 year’s PR experience, with a definite interest in all things social media.

Agency 54

Agency Creativity Hotels Social Media 54

Frederik Vincx

DECEMBER 11, 2015

Let’s imagine, for the sake of this exercise, that you have an upcoming event about content marketing with a high profile author as the main guest. It is a crowdsourced catalog of 250+ PR tools and 48 guides. PRstack is the definitive guide to practical public relations. From the PRCA Digital PR Report 2015.

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 10, 2024

I wouldnt be surprised if we see more brands, companies, and thought leaders jumping on board, whether thats through podcast ads, starting their own shows, or making guest appearances part of their marketing game plan. Britt Klontz | Founder, Digital PR Consultant | Vada Communications 4. It was genius.

Marketing 183

Marketing Content Marketing Data Pitching 183

Buzzstream

DECEMBER 11, 2024

Instead, invest in high-value content that you can repurpose, remix, and redistribute repeatedly across various channels for long-term ROI. Assets like blog posts, studies, or PR pieces can continue to provide value if redistributed intelligently months or years later. It was a digital PR piece.

Reddit 77

Reddit How To Digital PR LinkedIn 77

Buzzstream

DECEMBER 2, 2024

After I published my podcast with Will Hobson comparing the differences between UK and US digital PR, Ellie Sumner from Prosperity Media contacted me. She wanted to give me some insight into Australia’s budding digital PR scene. Educate clients on digital PR Digital PR is relatively new in Australia.

Digital PR 62

Digital PR Case Study Media Pitching 62

Buzzstream

NOVEMBER 13, 2024

Her approach to digital PR is highly personalized and highly strategic. PRs who take the personalized approach typically get the most out of BuzzStream.) I initially wanted to talk with Olivia because she does not take a “one-size-fits-all” approach to digital PR. Olivia: Yeah. What would you say?

Digital PR 62

Digital PR SEO Pitching Strategy 62

Doctor Spin

OCTOBER 25, 2024

Content marketing. Content is critical. Expand beyond the basics and invest in high-quality content that resonates. Develop thought leadership pieces, video content, and interactive elements that bring customers closer. Digital transformation: What we have learned (thus far) and what is next.

Leadership 52

Leadership eBook Technology Analytics 52