Cision

MAY 17, 2017

When it comes to content marketing, the best strategies go beyond just churning out a lot of blog content. They’re definitely a proven component of a smart marketing strategy, but are they right for your brand? Can the e-book Support Other Content? How Would We Market the e-book? What’s Our Goal?

Content Marketing 205

Content Marketing Strategy Marketing Infographics 205

Sword and the Script

NOVEMBER 17, 2020

One of the occasional critiques of content marketing I hear from PR professionals is that content lacks credibility. The 2021 B2B Content Marketing Benchmarks, Budgets, and Trends Report by the Content Marketing Institute and MarketingProfs is an example. I don’t agree. It’s their audience, not yours.

Content Marketing 92

Content Marketing B2B Marketing Examples 92

Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Without a plan, you risk all of your content efforts going to waste. We have 10 steps on how to create your next content marketing plan: What exactly is content marketing?

Content Marketing 128

Content Marketing How To Marketing B2B 128

Sword and the Script

AUGUST 27, 2019

Content marketing could quite possibly be the most misunderstood concept in marketing today. Most confuse content marketing as synonymous with content, which is a solid way to make sure your content marketing program underperforms, or worse, fails. So, what is content marketing?

Content Marketing 84

Content Marketing Marketing B2B Web 84

Polaris

DECEMBER 1, 2014

Content marketing is all the rage nowadays. And there’s no shortage of marketing firms touting content marketing as the latest bandwagon you don’t want to miss. Yet, truth be told, content marketing is nothing new. but definitely old. Well, maybe not the hills.

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

Polaris

DECEMBER 9, 2014

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. Email marketing clearly deserves to be near the top of the list. I certainly was.

B2C 194

B2C Content Marketing Study Trends 194

Contently - Strategy

OCTOBER 31, 2024

Tie that same concept into content marketing, and you’ve got gamified content. In other words, content that incorporates common features found in games, like puzzles, points, leaderboards, and badges. Here’s a look at why gamified content works so well in brand marketing and ways to start playing with it.

Marketing 95

Marketing Content Marketing Analysis B2B 95

Onclusive

APRIL 12, 2018

Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). Kathy has also worked in a variety of marketing and sales roles at Navistar and BP. Kathy: I am the SVP, Chief Marketing Officer at UL. When I joined UL three years ago, corporate marketing was a small central function.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

ReimaginePR

SEPTEMBER 26, 2016

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy?

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Communications Conversations

JANUARY 28, 2021

New Content! That’s what many social media marketers are thinking about as we start 2021. And, as you think about new content ideas, you need to think about visuals as much as text (even more so, really). But, that should show up in social content, too. These were interesting to peruse on their own.

Content Marketing 117

Content Marketing Trends Marketing LinkedIn 117

Sword and the Script

FEBRUARY 26, 2019

This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. This is why PR is well suited to figure that out and because of the experience working with editorial contacts and content. Myth 2: Content marketing doesn’t yield credibility.

Content Marketing 87

Content Marketing Marketing Pitching Survey 87

Contently - Strategy

MARCH 11, 2024

However, this explosion of resources presents a mounting challenge for financial services companies that have relied on tried-and-true content marketing playbooks for years. So, what should content marketing for financial services look like in 2024? Here are her top insights. How do you get past them?

Financial 52

Financial Content Marketing Marketing How To 52

Contently - Strategy

AUGUST 19, 2020

It ensures that healthcare content is rooted in specifics that marketing teams may not be able to come up with on their own. Online advocates can also offer feedback on everything from products and services to marketing messaging. This type of collaboration can work for budgets both large and small. And rightly so.

Healthcare 137

Healthcare Content Marketing Marketing Instagram 137

ReimaginePR

JULY 11, 2016

You may assume that creating a similar content marketing strategy will be too complicated for your business to handle. After all, when you try to create content, it probably seems to take forever as you fall further down the never-ending rabbit hole of ideas, tasks, and social media updates. content marketing strategy.

Content Marketing 120

Content Marketing Marketing Writing Strategy 120

Prowly

SEPTEMBER 25, 2017

The post Top 10 Podcasts All PR Pros Definitely Need to Hear appeared first on Prowly Magazine. But how to choose the right one to boost your PR knowledge and always stay in the loop with the latest news and updates from the industry?

Industry 198

Industry How To Content Marketing Trends 198

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. Conferences and other gatherings of like-minded marketing professionals provide key learning opportunities, introductions to others who can help you hone your craft, and team-building experiences unlike any other. Digital Sales and Marketing World. Dates: Feb 25 – 26, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Sword and the Script

OCTOBER 8, 2019

In fact, you must publish content in order for it to be indexed and returned in response to search. That’s the gist of a piece Michael Brenner wrote for the Content Marketing Institute last week titled The Best Reason to Do Content Marketing? b) Integrated marketing. b) Integrated marketing.

Content Marketing 79

Content Marketing Marketing Comparison Measurement 79

Rock the Status Quo

NOVEMBER 19, 2014

If you have a B2B client with PowerPoint resources just sitting around gathering dust, it’s definitely worth investing time to evaluate them. Content Marketing' Since SlideShare is owned by LinkedIn, you can improve the reach of your uploads even further by connecting your SlideShare account to LinkedIn.

Content Marketing 186

Content Marketing How To Marketing LinkedIn 186

Cision

DECEMBER 3, 2015

Content marketing has the power to turn your brand into a driving force in your industry, but with so much competition in the marketplace, how can you ensure that your content makes an impact? What other challenges do you see brands facing in terms of content? Q: How has content marketing changed in recent years?

Content Marketing 120

Content Marketing Strategy Marketing How To 120

Polaris

JANUARY 2, 2015

It’s definitely a useful exercise to discover what’s working (and what isn’t). Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Content Marketing Lesson #1: Make it useful and timely.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

5W PR

APRIL 29, 2020

IMC or integrated marketing communications is a strategy that takes the marketing department within an organization, from working on different strategies and functions, into one interconnected approach. It’s due to integrated marketing communications that the consumers can have a seamless experience with the organization.

Strategy 97

Strategy Communications Advertising Advertising 97

MaccaPR

JANUARY 29, 2021

That was surely the case when our public relations agency hosted Joe Pulizzi, the Amazon best-selling author of “Killing Marketing,” “Content Inc.” ” and “Epic Content Marketing” and founder of the Content Marketing Institute, in our almost-monthly Sharper Angle webinar series.

Content Marketing 62

Content Marketing Marketing Energy Internal 62

Remote PR Jobs

SEPTEMBER 25, 2023

It should be part of any growing brand’s marketing toolkit, and it may just become a key part of your brand’s strategy -- as it should. Here’s how to ensure public relations continues to play a role in your marketing strategy: Amplify your message. Aim for the grand slam.

Publicity 100

Publicity Marketing Pitching Google 100

Sword and the Script

APRIL 24, 2018

This compounding effect is analogous to some aspects of content marketing , especially in audience growth. It’s important to note in this context, content marketing means something very specific : developing useful and relevant content consistently over time, on an owned media platform, in order to attract and grow an audience.

Content Marketing 61

Content Marketing Financial Marketing Banking 61

Communications Conversations

MARCH 25, 2020

So much of social media marketing, and marketing in general, for that fact, seems like it’s almost in the background right now. That’s why a lot of these creative content marketing opportunities we’ve seen the last week just seem to fall flat (see Chipotle’s attempt to use Zoom in a creative way, for example).

Content Marketing 60

Content Marketing Marketing Case Study Social Media 60

Sword and the Script

NOVEMBER 15, 2016

If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. The trends suggest to me that content is still very much a form of currency bartered in exchange for attention. 1) Content Requirements at Every Stage of the Sale.

Content Marketing 60

Content Marketing Study Marketing B2B 60

Buzzstream

MARCH 3, 2020

And although podcasting has become a very crowded market, you’d be surprised how few businesses are actually leveraging these opportunities. This is definitely the best route if you don’t have a lot of on-air experience. If the topic has already been discussed, that’s definitely okay! I digress…. Suggest a topic to discuss.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Cision

NOVEMBER 20, 2017

In this video, Baer talks about how influencer marketing is a powerful strategy that can easily go wrong. Jay Baer Asks — What Are The 3 Biggest Problems With Influencer Marketing? Jay Baer: What are the three biggest problems with influencer marketing? And I can tell you that influencer marketing is harder than it appears.

Marketing 255

Marketing Infographics Video Content Marketing 255

Communications Conversations

FEBRUARY 1, 2018

For those of us living in Minneapolis this week, it’s kind of a marketer’s dream. Yep, we’re in the belly of the proverbial marketing beast this week. Over the years, they’ve proven to be savvy marketers (see: long-running relationship with well-known local artist, Adam Turman ). Paul this week.

Content Marketing 84

Content Marketing Marketing Construction Local 84

Stern + Associates

MAY 20, 2016

Thought leadership is a buzzword with definitions as numerous as they are diverse. The post 4 Steps to Align Thought Leadership & Content Marketing Strategy appeared first on Stern Strategy Group. Everybody talks about it, but no one speaks the same language. Establishing real thought leadership – the.

Leadership 56

Leadership Content Marketing Strategy Marketing 56

Sword and the Script

OCTOBER 27, 2015

Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion and finally rendered in a more polished format on Mark W.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

Agility PR Solutions

APRIL 25, 2023

In order for your content marketing strategy to achieve all the goals you set for it, you need to ensure that it’s populated with various types of content. Long-form content is one of them, and it’s definitely important.

How To 121

How To Content Marketing Strategy Marketing 121

Wadds Inc.

JANUARY 11, 2023

There are clear applications for artificial intelligence (AI) content generation tools in marketing and public relations but make sure that you fact check. It generated a plausible definition of public relations from the 600 or more in research literature on the click of a button. The shiny new toy is an ethical minefield.

Publicity 98

Publicity Wikipedia Marketing Training 98

Sword and the Script

JULY 14, 2015

Content marketing is the new branding. Content marketing *is* PR. Content marketing is the new buyer’s journey. But for the vast majority of marketers, especially in large organizations, content marketing is still a new concept, it’s still seeping into the culture. Almost passé.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Stern + Associates

MAY 20, 2016

Thought leadership is a buzzword with definitions as numerous as they are diverse. The post 4 Steps to Align Thought Leadership & Content Marketing Strategy appeared first on Stern Strategy Group. Everybody talks about it, but no one speaks the same language.

Leadership 48

Leadership Content Marketing Strategy Marketing 48

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

Onclusive

OCTOBER 18, 2017

We live in the age of the integrated marketing campaigns. Instead of sending a single email or posting a blog, companies leverage a myriad of tactics to drive their message: social media, PR, content, PPC and more. The integrated marketing and PR measurement challenge. Identifying the goal. If it can’t, it’s not a goal.

Measurement 150

Measurement Marketing Social Media Web 150