Critical Mention

OCTOBER 7, 2020

You can also pitch journalists and influencers to include your organization in their podcasts and then monitor those mentions to capitalize on the earned media exposure. . Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO.

Trends 105

Trends YouTube Tourism Video 105

Victorious PR

APRIL 21, 2023

Through press releases, media pitches, and other PR tactics, good PR agencies can help brands secure coverage in relevant industry publications, online portals, and social media platforms, thereby increasing their visibility and credibility in the market.

Reputation 52

Reputation Advertising Advertising Education 52

Buzzstream

AUGUST 28, 2024

Pricing Visit their site for more accurate pricing and a demo. Like Cision, the software offers a media database, monitoring, pitching, and reporting capabilities. Not only do we personalize our pitches in terms of the content, but we also tailor the timing of each pitch to the contact.

Media 62

Media Reddit Digital PR Tools 62

Critical Mention

JULY 24, 2018

PR is an integral part of marketing and should play a key role in brand strategy throughout a company’s lifecycle. We’re here to show you why PR is so essential in marketing. PR is a complement to marketing, providing an added dimension to the brand and working with marketing to get the message across.

Marketing 76

Marketing Measurement Financial Analytics 76

Critical Mention

SEPTEMBER 27, 2019

However, face-to-face networking can open the door to opportunities like business collaborations and affiliate marketing. Once you’ve garnered some earned media by pitching journalists or catching an influencer’s eye, repurpose your earned media coverage by promoting earned mentions. SCHEDULE A DEMO. Until next time!

Branding 100

Branding Brand Advertising Advertising 100

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. Quickly expand your audience by joining professional public relations and marketing associations: PRSA | Public Relations Society of America . American Marketing Association.

Radio 92

Radio Television Social Media Sports 92

Shift Communications

DECEMBER 29, 2016

Our top posts from the third quarter of 2016 focused on Google Analytics, digital ethnography, and content overload. Let’s jump in: Why PR Pros Need the New Google Analytics Demo Account. Google introduced its Google Analytics™ Demo Account in August 2016. Marketing Analyst. So what’s the big deal? Natalie Cullings.

Analytics 74

Analytics Google Data Analysis 74

Burrelles Fresh Ideas

JANUARY 30, 2024

CLICK HERE TO REQUEST A DEMO OR CONSULTATION The post Crisis Comms, AI and Ethics: January Roundup first appeared on Burrelles. Burrelles has a long history of credibility and trust, and we notify clients when we implement AI-powered tools into our platform.

Ethics 97

Ethics Crisis Transportation Airlines 97

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. Maybe you want to add a product demo video or trailer for an upcoming event. Develop Your Pitch. Keep your pitch email short and sweet.

Writing 96

Writing How To Media Guidelines 96

Beyond PR

MARCH 6, 2018

Content that is authentic, accessible and relevant has the power to shape our behavior — whether it’s making a purchase, supporting a cause, or requesting a demo. The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

5W PR

AUGUST 7, 2020

There are plenty of ways that businesses showcase themselves to an audience, with the most popular one being the elevator pitch. However, the elevator pitch can be daunting to many, given that the person has very little time to explain the idea, and the company and then get into the product or the service that the business provides.

B2C 88

B2C B2B Pitching Conference 88

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Assess your marketing maturity? Identify untapped markets?

B2B 85

B2B Content Marketing Trends Marketing 85

Critical Mention

DECEMBER 10, 2018

This is not a time to make a pitch or sell an idea. As a PR pro, you should work closely with your marketing department to develop unique ways to generate sales. SCHEDULE A DEMO. Remember to keep it sweet and to the point. It’s merely a way to nurture important relationships. It’s an excellent time for promotions.

Real Estate 62

Real Estate Local Nonprofit Banking 62

Beyond PR

NOVEMBER 17, 2016

Content marketing is no longer optional for your brand. As a massively effective strategy, with conversion rates that are six times higher than and driving three times as many leads as traditional marketing, it’s no secret that your brand should be using content marketing. But not all content is created equal.

Content Marketing 40

Content Marketing Writing Tools Leadership 40

Sword and the Script

OCTOBER 31, 2017

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. You can also think about these in stages of content marketing maturity, though I’d caution, you never done with any given stage. Analyze, but experiment.

Engineering 63

Engineering Content Marketing Marketing Analytics 63

Sword and the Script

JULY 2, 2019

Q4 sells customizable investor relations (IR) websites, webcasting, for quarterly earnings with analysts, and marketing intelligence. For example, when demoing a product (not Meltwater) for a review (I’ll publish here in the future), a chat bot popped up. b) Is Your Press Release Pitch Guilty of Information Overload?

Trends 60

Trends Media Report Technology 60

Sword and the Script

AUGUST 13, 2019

Cision spins off Outmarket , which had previously been the Vocus marketing Suite. The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. Sources: GlobeNewsWire , interviews with people familiar with the decision and a sales product demo). 4) October 22, 2014: Gorkana.

Technology 12

Technology Software Company Marketing 12

Onclusive

SEPTEMBER 13, 2017

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. 1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. So what does digital marketing growth have to do with PR?

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Contently - Strategy

DECEMBER 4, 2018

The marketing sales funnel is both simple and confusing. When you map all of your content marketing to the funnel, things get trickier. Most content marketers, unlike sales reps, usually shy away from promotional ad copy that could scare their audience away. What is the content marketing sales funnel?

Case Study 111

Case Study Marketing Study Content Marketing 111

Contently - Strategy

OCTOBER 15, 2020

Great content has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Assess your marketing maturity? Identify untapped markets? Want to test your site speed?

B2B 145

B2B Trends Video Course 145

Burrelles Fresh Ideas

APRIL 2, 2024

They are focusing on news content that’s adaptable to broadcast or digital subscriptions and news-based podcast products — which can all be pitched and monitored. Media relations (and media pitching) continue to play a critical part in executing a successful PR strategic plan — and traditional media still matters.

Media 103

Media Radio Print Newspapers 103

Burrelles Fresh Ideas

JUNE 27, 2023

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. Click the ‘get a free demo’ button below or contact us here for answers to your questions.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 This move toward sponsored content also fits with Cision’s clear effort to cozy up to the marketing side of the house over the last few years. TrueScope raised $6.2

Software 122

Software Case Study Advertising Advertising 122

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

JANUARY 9, 2018

In the fray that is the day in the life of marketing, we sometimes forget to share with the very people in the trenches with us. You should also check the contributed guidelines from the publication that first published the article as often they require content to be exclusive for several days or weeks. 1) Share the news internally.

Media 98

Media B2B Groups Conference 98

Critical Mention

JANUARY 15, 2019

In other words, you get a backlink every time a website directs users to your content. To get a backlink, once you submit a pitch, publications review whether your content can supplement and/or augment their site. This makes creating fresh content and backlinking this content to sites critical to your marketing strategy.

How To 60

How To SEO Mobile Google 60

ZudePR

JUNE 6, 2016

Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. She is a social media, SEO, Internet marketing and blogging consultant. my day is somewhat at the mercy of the marketing industry. He's also a world-leading web strategist, content marketer, author, and speaker.

Writing 114

Writing Social Media SEO Blogging 114

Contently - Strategy

DECEMBER 29, 2022

Proactively building a content distribution strategy also allows you to check for consistent messaging before content and promotional assets are published—a concept that lies at the heart of integrated marketing. The right workflows for content help measure performance accurately and inform key stakeholders of its progress.

eBook 145

eBook Product Launch Software Internal 145

Cision

AUGUST 19, 2016

“If you want your pitch to be noticed in a flood of product releases, know when to send it,” writes Anna Marevska in our recent blog post How to Pitch Holiday Gift Guide Editors. Inform your pitches by following the listed lead time and deadlines. Need more tips on crafting your holiday pitch? OUTLET: Allure.

Pitching 120

Pitching Newspapers Advertising Advertising 120

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Jim Hawker, Threepipe Digital Marketing and PR – #FuturePRoofing a Public Relations agency or a Communications team. Reasons: Team has no overview of who is getting pitched. Contact database isn’t up-to-date.

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 170

Marketing Employee Content Marketing Media Training 170