Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Something that’ll convince potential customers to learn more.

B2B 74

B2B Content Marketing Trends Marketing 74

Critical Mention

OCTOBER 7, 2020

You can also pitch journalists and influencers to include your organization in their podcasts and then monitor those mentions to capitalize on the earned media exposure. . Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO.

Trends 105

Trends YouTube Tourism Video 105

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Then, how can PR aid your video marketing campaigns to create top-of-mind awareness? Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. Related read: Why Combining Content Marketing and PR is a Smart Move #8.

Video 110

Video Marketing SEO Social Media 110

Critical Mention

DECEMBER 20, 2019

Proactively pitch to journalists who cover your industry or area. Once you’ve identified your positive mentions, it’s time to use earned media coverage in your brand’s content marketing strategy. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo.

How To 79

How To Brand Branding Media 79

Contently - Strategy

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. Key stakeholders to notify may include (but aren’t limited to): Social media specialists who can share the content asset on channels like LinkedIn, Twitter, Facebook, and Instagram.

eBook 137

eBook Product Launch Software International 137

Critical Mention

JULY 2, 2020

Elevate your Pitch Game. Not only do marketers benefit from team integration, but PR pros can also benefit from cohesive teamwork by enhancing their pitches and speeches with key points from engaging marketing collateral. SCHEDULE A DEMO. Priscilla is the marketing coordinator for Critical Mention.

Marketing 89

Marketing eBook Pitching Radio 89

Critical Mention

SEPTEMBER 27, 2019

Once you’ve garnered some earned media by pitching journalists or catching an influencer’s eye, repurpose your earned media coverage by promoting earned mentions. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Until next time!

Brand 100

Brand Branding Advertising Advertising 100

Burrelles Fresh Ideas

APRIL 2, 2024

They are focusing on news content that’s adaptable to broadcast or digital subscriptions and news-based podcast products — which can all be pitched and monitored. Media relations (and media pitching) continue to play a critical part in executing a successful PR strategic plan — and traditional media still matters.

Media 103

Media Radio Print Newspapers 103

Shift Communications

DECEMBER 29, 2016

Our top posts from the third quarter of 2016 focused on Google Analytics, digital ethnography, and content overload. Let’s jump in: Why PR Pros Need the New Google Analytics Demo Account. Google introduced its Google Analytics™ Demo Account in August 2016. So what’s the big deal?

Analytics 74

Analytics Google Data Analysis 74

Contently - Strategy

DECEMBER 4, 2018

When you map all of your content marketing to the funnel, things get trickier. Most content marketers, unlike sales reps, usually shy away from promotional ad copy that could scare their audience away. What is the content marketing sales funnel? They also know Contently gave that information to them.

Case Study 110

Case Study Marketing Study Content Marketing 110

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Share Tweet Share. Priscilla Osorio.

Radio 92

Radio Television Social Media Sports 92

Sword and the Script

JANUARY 9, 2018

6) Pitch the story to an industry newsletter. Almost every industry or vertical market has a newsletter that rounds up news on a daily or weekly basis. These newsletters are looking for relevant content to share and it’s an opportunity to pitch yours for a little extra visibility.

Media 121

Media B2B Groups Conference 121

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Million and Eyes the U.S. Are you kidding?

Software 150

Software Case Study Advertising Advertising 150

Contently - Strategy

OCTOBER 15, 2020

At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book. But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.”

B2B 143

B2B Trends Video Course 143

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. Maybe you want to add a product demo video or trailer for an upcoming event. Develop Your Pitch. Keep your pitch email short and sweet.

Writing 96

Writing How To Media Guidelines 96

Critical Mention

OCTOBER 9, 2019

You can do so by producing valuable content that doesn’t sound like an actual sales pitch. . Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Priscilla is the marketing coordinator for Critical Mention.

Social Media 75

Social Media Marketing Media Instagram 75

Beyond PR

MARCH 6, 2018

Content that is authentic, accessible and relevant has the power to shape our behavior — whether it’s making a purchase, supporting a cause, or requesting a demo. The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Burrelles Fresh Ideas

JANUARY 30, 2024

CLICK HERE TO REQUEST A DEMO OR CONSULTATION The post Crisis Comms, AI and Ethics: January Roundup first appeared on Burrelles. Burrelles has a long history of credibility and trust, and we notify clients when we implement AI-powered tools into our platform.

Ethics 97

Ethics Crisis Transportation Airlines 97

Critical Mention

JULY 24, 2018

Once the marketing team builds its initial campaign and chooses its messaging and media channels, it’s time for PR pros to step in to amplify messaging with media placements in notable publications. SCHEDULE A DEMO. The post The Role of PR in Marketing appeared first on Critical Mention - Media Monitoring.

Marketing 76

Marketing Measurement Financial Writing 76

Victorious PR

APRIL 21, 2023

Through press releases, media pitches, and other PR tactics, good PR agencies can help brands secure coverage in relevant industry publications, online portals, and social media platforms, thereby increasing their visibility and credibility in the market.

Reputation 52

Reputation Advertising Advertising Education 52

Critical Mention

DECEMBER 10, 2018

This is not a time to make a pitch or sell an idea. SCHEDULE A DEMO. Let your media contacts know you value your relationships with them by sending an online holiday greeting card. Remember to keep it sweet and to the point. It’s merely a way to nurture important relationships. In business as in life, relationships mean everything.

Real Estate 62

Real Estate Local Nonprofit Banking 62

Sword and the Script

AUGUST 13, 2019

The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. It included email (iContact), press releases (PRWeb), media relations (HARO), and social media (North Social and Engine 140), bundled in what was pitched as an easy-to-use and all-in-one product.

Technology 14

Technology Company Software Marketing 14

Burrelles Fresh Ideas

JUNE 27, 2023

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. Click the ‘get a free demo’ button below or contact us here for answers to your questions.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Buzzstream

AUGUST 28, 2024

Pricing Visit their site for more accurate pricing and a demo. Like Cision, the software offers a media database, monitoring, pitching, and reporting capabilities. Not only do we personalize our pitches in terms of the content, but we also tailor the timing of each pitch to the contact. What Do the Experts Say?

Media 62

Media Reddit Digital PR Tools 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Critical Mention

JANUARY 15, 2019

In other words, you get a backlink every time a website directs users to your content. To get a backlink, once you submit a pitch, publications review whether your content can supplement and/or augment their site. SCHEDULE A DEMO. Feel free to contact her at Twitter.

How To 60

How To SEO Mobile Google 60

Buzzstream

JANUARY 7, 2025

Table of Contents Section 1 Defining Digital PR After running the BuzzStream podcast for over a year, Ive realized that many PRs define digital PR differently. 1 Based on these results, most believe digital PR mainly involves pitching data-led content, expert commentary, and creative hero content.

Digital PR 62

Digital PR Report SEO Data 62

Frederik Vincx

DECEMBER 11, 2015

Reasons: Team has no overview of who is getting pitched. Coverage isn’t secured as initial pitches aren’t being followed up. Reasons: No one is tracking who pitched what and taking ownership of follow-ups. Waiting for a client to sign off influencers you pitch. Get to know the software via a demo and trial.

How To 60

How To Software System Employee 60

Sword and the Script

JULY 2, 2019

For example, when demoing a product (not Meltwater) for a review (I’ll publish here in the future), a chat bot popped up. As I’ve pointed out over and over, this has, in part, contributed the need for PR to get serious about *true* content marketing. b) Is Your Press Release Pitch Guilty of Information Overload?

Trends 60

Trends Media Report Technology 60

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. As an editor, I commiserate with other journalists and editors by getting too many spammy pitches and follow-up messages. 10: Doug Kessler (London, UK) Doug is co-founder of B2B content marketing agency Velocity Partners.

Writing 114

Writing Social Media SEO Blogging 114

Beyond PR

NOVEMBER 17, 2016

Content marketing is no longer optional for your brand. As a massively effective strategy, with conversion rates that are six times higher than and driving three times as many leads as traditional marketing, it’s no secret that your brand should be using content marketing. But not all content is created equal.

Content Marketing 40

Content Marketing Writing Tools Leadership 40

Cision

AUGUST 19, 2016

“If you want your pitch to be noticed in a flood of product releases, know when to send it,” writes Anna Marevska in our recent blog post How to Pitch Holiday Gift Guide Editors. Inform your pitches by following the listed lead time and deadlines. Need more tips on crafting your holiday pitch? OUTLET: Allure.

Pitching 120

Pitching Newspapers Advertising Advertising 120

Sword and the Script

DECEMBER 15, 2020

Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. Marketing be nimble. We’ve all had a chance to conduct the Great Coronavirus content marketing experiment. Content marketing will make your events better.

Marketing 198

Marketing Employee Content Marketing Media Training 198