Sword and the Script

MARCH 1, 2022

It’s sponsored content, which is a form of advertising, which is unquestionably paid media. Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. In fact, it’s not an editorial placement at all. Meltwater beats earnings.

Software 150

Software Case Study Advertising Advertising 150

Critical Mention

JULY 16, 2019

A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency. SCHEDULE A DEMO.

Media 76

Media Advertising Advertising Measurement 76

Beyond PR

MARCH 6, 2018

Content that is authentic, accessible and relevant has the power to shape our behavior — whether it’s making a purchase, supporting a cause, or requesting a demo. The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Burrelles Fresh Ideas

APRIL 16, 2024

Instead, effectively reaching the right audience at crucial touchpoints has become an art form, requiring a distinct skill set and a deep understanding of marketing strategies. This is where influencers play a crucial role in amplifying and distributing this content to a broader audience. We can help!

B2B 94

B2B Marketing Measurement Social Media 94

Critical Mention

JANUARY 30, 2019

Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print. SCHEDULE A DEMO. As such, a platform that has the ability to monitor all of these channels should be an integral part of any media plan.

How To 60

How To Media Analytics Television 60

Sword and the Script

JANUARY 9, 2018

If such a newsletter doesn’t exist in your niche (and you’ve done the due diligence) then there may be a sizable content marketing opportunity for you to do it. You can take this to the next level, by including the email as part of lead nurturing in marketing automation. 9) The de-clutter of reprints and direct mail .

Media 121

Media B2B Groups Conference 121

Critical Mention

JANUARY 30, 2019

Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print. SCHEDULE A DEMO. As such, a platform that has the ability to monitor all of these channels should be an integral part of any media plan.

Media 60

Media Marketing Analytics Television 60

Critical Mention

SEPTEMBER 21, 2018

Integrating both print and digital marketing into is critical to your modern PR campaigns. SCHEDULE A DEMO. After hearing all of these stats, we don’t blame you if you want to throw in the towel with online advertising. But don’t worry, there ‘ s a way to salvage this seemingly unconquerable situation.

Advertising 84

Advertising Advertising Analytics Privacy 84

Contently - Strategy

OCTOBER 24, 2019

A popular email newsletter is the holy grail for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. Curate your content into segments for specific audiences.

Financial 61

Financial Banking Content Marketing Writing 61

Critical Mention

FEBRUARY 5, 2019

All-in-one platforms like Critical Mention allow you to get instant updates for the trending topics that matter to your industry on TV, radio, online news, print, licensed content and social media. SCHEDULE A DEMO. Real-time media monitoring is a surefire way to keep on top of trends in your industry.

Trends 61

Trends Viral Analysis Crisis 61

Critical Mention

SEPTEMBER 13, 2018

Influencer marketing. The concept of influencer marketing has been around since the late 1800s when cigarette companies used well-known stars in their print ads to try and influence the general public to use their product. SCHEDULE A DEMO. Today, its core remains with celebrities as the faces of major brands.

Technology 73

Technology Print YouTube Financial 73

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Sources: GlobeNewsWire , interviews with people familiar with the decision and a sales product demo). 4) October 22, 2014: Gorkana. million about six months later.

Technology 14

Technology Company Software Marketing 14

Buzzstream

AUGUST 28, 2024

Pricing Visit their site for more accurate pricing and a demo. I had never used the tool but got a hands-on demo with their head of marketing. Since I’ve only used this tool for social monitoring and content ideation, I figured I’d consult some of the experts to learn what they said. What Do the Experts Say?

Media 62

Media Reddit Digital PR Tools 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Or a food journalist for print media. Demo Everything Most tools provide free trials or demos.

Digital PR 62

Digital PR Tools Google Pitching 62

Frederik Vincx

DECEMBER 11, 2015

Let’s imagine, for the sake of this exercise, that you have an upcoming event about content marketing with a high profile author as the main guest. Get to know the software via a demo and trial. A trial can take several hours, whereas a product demo takes about half an hour. Get a product tour in an online demo.

How To 60

How To Software System Employee 60

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 103

Media Radio Print Newspapers 103