Sword and the Script

MARCH 1, 2022

I think this is an interesting idea – sponsored content should be part of the communicator’s toolkit – especially if you use paid media to achieve earned media goals. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Here’s a roundup of other news and links from the world of PR technology.

Software 150

Software Case Study Advertising Advertising 150

ZudePR

JANUARY 21, 2016

I already knew where to look; I’d been doggedly increasing my digital knowledge for a few years, getting to know who were the experts. Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. Not just websites either; wider web marketing as well. Digital PR. Truthfully.

Digg 104

Digg SEO System Reddit 104

Prohibition

APRIL 17, 2017

As you’ve probably figured out, we’re not old fashioned when it comes to PR. While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. Role responsibilities. • Be responsible for admin issues on the account and employ good filing systems.

Agency 48

Agency Crisis Management Fashion Social Media 48

Critical Mention

OCTOBER 24, 2019

We exist to educate, inspire and celebrate forward-thinking communicators and brands through expert insight, job leads, agency directory, digital tools, courses and annual Bespoke Communication Awards program. Map out your PR career plan: PR Career Guide: Public Relations Job Titles, Descriptions, & Salary. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Prohibition

APRIL 29, 2017

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a specialist PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding.

Agency 54

Agency Creativity Hotels Social Media 54

Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. And each time, I came away more prepared and excited for the next piece of content. For some in the digital PR space, this will get deeper into SEO and keyword research than you have before.

Survey 90

Survey How To Reddit Pitching 90

Buzzstream

DECEMBER 11, 2024

Instead, invest in high-value content that you can repurpose, remix, and redistribute repeatedly across various channels for long-term ROI. Assets like blog posts, studies, or PR pieces can continue to provide value if redistributed intelligently months or years later. It was a digital PR piece.

Reddit 77

Reddit How To LinkedIn Digital PR 77

Sword and the Script

DECEMBER 10, 2024

I wouldnt be surprised if we see more brands, companies, and thought leaders jumping on board, whether thats through podcast ads, starting their own shows, or making guest appearances part of their marketing game plan. Britt Klontz | Founder, Digital PR Consultant | Vada Communications 4. It was genius.

Marketing 216

Marketing Content Marketing Data Pitching 216

Buzzstream

NOVEMBER 13, 2024

Her approach to digital PR is highly personalized and highly strategic. PRs who take the personalized approach typically get the most out of BuzzStream.) I initially wanted to talk with Olivia because she does not take a “one-size-fits-all” approach to digital PR. Olivia: Yeah. What would you say?

Digital PR 62

Digital PR SEO Pitching Strategy 62