The Proactive Report

JANUARY 5, 2016

Content marketing as part of Digital PR has been the buzz phrase of choice for the past couple of years. Almost every company, BtoC and BtoB, has jumped on the content bandwagon. However, only 37% of BtoB firms regard their content strategy as effective. Is the Content Marketing honeymoon over?

Content Marketing 100

Content Marketing Digital PR Marketing Storytelling 100

Buzzstream

NOVEMBER 6, 2024

After working and learning from Ross Hudgens , the founder of content marketing agency, Siege Media , for close to seven years, I am thrilled to have him on the podcast. Ross and Emily Campbell-Snidal , their VP of Content Marketing, recently released a podcast explaining their new “product-led digital PR” approach.

Digital PR 83

Digital PR SEO Data Report 83

The Proactive Report

JANUARY 5, 2016

Content marketing as part of Digital PR has been the buzz phrase of choice for the past couple of years. Almost every company, BtoC and BtoB, has jumped on the content bandwagon. However, only 37% of BtoB firms regard their content strategy as effective. Is the Content Marketing honeymoon over?

Content Marketing 100

Content Marketing Digital PR Marketing Storytelling 100

The Proactive Report

DECEMBER 16, 2014

PR pros are not all convinced that SEO is a skill they need to master. However, as content marketing gains popularity,SEO becomes more and more important. The more content there is on the web, the more difficult it is to find what you’re looking for. Content marketing isn’t a new idea for PR.

Google 154

Google Digital PR SEO Content Marketing 154

Cision

MAY 29, 2017

With a number of content discovery platforms available to the marketers, publishers and advertisers, they need not worry about a user leaving their site/blog to find further information on their preferred topics. Here are some quick tips that will help marketers present the most relevant content in front of their targeted audience: 1.

How To 129

How To Content Marketing Engineering Advertising 129

Buzzstream

MARCH 5, 2025

Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digital PR and link building, I thought Id start sharing them in the newsletter. After getting some great feedback from readers, I recently started expanding it to include tips from other digital PRs and link builders in the game.

Digital PR 62

Digital PR Pitching Study Google 62

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years.

Content Marketing 148

Content Marketing Marketing Measurement Construction 148

The Proactive Report

DECEMBER 9, 2014

No wonder then that there is so much discussion about how to measure results and reluctance on the part of the CFO to fund programs that have no strategy or defined metrics. Content Marketing Mastering Social Media' Meritus Media Inc., Meritus Media Inc. Call 626 793 4911 or email sally@meritusmedia.com.

Social Media 279

Social Media Strategy Pinterest Media 279

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. The tool will then show you a word cloud with other terms surrounding the subject, in addition to suggested insights and content ideas. You will then gain insights into what style of content (lists, videos etc.)

Digital PR 161

Digital PR Tools Pitching Film 161

Rock the Status Quo

FEBRUARY 23, 2015

Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! How to produce a podcast in 15 steps from Jay Baer Help your clients avoid blogging mistakes: Who doesn’t love eBooks from Hubspot -they are all fantastic!

eBook 100

eBook Digital PR Handbook Content Marketing 100

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Digital PR is a powerful tool capable of boosting a brand’s online presence and visibility. Digital vs. Traditional.

Digital PR 76

Digital PR Print Construction Television 76

The Proactive Report

FEBRUARY 22, 2016

He points out the difficulties with counting unique visitors and page views and says that for journalism to understand and extract usable insights from the data it must learn how to turn bad data into good. The API conducted a project of content tagging by topic with 55 news publishers.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

He points out the difficulties with counting unique visitors and page views and says that for journalism to understand and extract usable insights from the data it must learn how to turn bad data into good. The API conducted a project of content tagging by topic with 55 news publishers.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Social media marketing. Social media marketing. Social media content can be repurposed for other channels, especially video and user-generated content.

Digital PR 62

Digital PR Strategy How To Marketing 62

Buzzstream

SEPTEMBER 3, 2024

In our post about how to contact reporters , I talked about some specific checks that you need to do when evaluating journalists: Do they still work there? For example, say BuzzStream was releasing a new digital PR course. In my pitch, I might want to cite some data explaining why digital PR is trending right now.

Pitching 126

Pitching How To Digital PR Data 126

Buzzstream

MAY 2, 2024

In the digital PR world , journalists and reporters promote our content. How to Find Journalists Interested in Your Story There are at least six main ways to find journalists. However, for illustrative purposes, I’ll still show how to confirm. For some in the social media space, these are influencers.

Digital PR 62

Digital PR Report How To Pitching 62

The Proactive Report

OCTOBER 22, 2017

A while ago I posted a video by Rand Fishkin on how to create 10X content- content that is 10X better than your competitors. So how do you know if your efforts are working? Can you measure the quality of your content? With digital analytics it’s possible to know exactly how effective your content is.

Measurement 154

Measurement How To Guidelines Analytics 154

Buzzstream

DECEMBER 6, 2024

US-based PRs wont get much out of this alternative method. Does this mean PRs in the US shouldnt look? How to use it successfully? How to use it successfully? For instance, my tags are: However, I often get requests for social media marketing topics because a journalist will use something like #contentmarketing.

Case Study 116

Case Study Pitching B2B Tools 116

The Proactive Report

JULY 23, 2017

.” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. CONTENT STRATEGY AS A COMPETENCY. Get the Digital PR Tips News letter. Altimeter ).

Strategy 149

Strategy B2C SEO Social Media 149

Axia PR

JULY 27, 2021

It includes all aspects of online marketing efforts your company is focusing on, such as social media strategy, search engine optimization (SEO), email marketing, and content marketing strategy.

Marketing 118

Marketing SEO How To Engineering 118

Buzzstream

JANUARY 7, 2025

With interest in digital PR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025.

Digital PR 62

Digital PR Report SEO Data 62

Buzzstream

JANUARY 22, 2025

After hearing Jasper speak about guest posting on the panel, I thought he had some unique, helpful takes on how to have success with it today. Actionable Takeaways Based on our chat, here are some actionable takeaways for PRs. They’re the markets that we’re working with mainly. In terms of an SEO point of view.

Engineering 62

Engineering SEO How To Google 62

Sword and the Script

FEBRUARY 29, 2020

This is contrary to 99% of all PR advice that says short emails are best. Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. Headlines about “guides” and “how-to” rank in second and thirds spots.

Content Marketing 79

Content Marketing Study Analysis Marketing 79

Rock the Status Quo

OCTOBER 27, 2014

And it’s a GREAT example of today’s digital PR! Keep that in mind so it becomes a part of your overall content marketing strategy, but isn’t your ONLY strategy. Digital PR' I <3 it. One last thing to keep in mind is that LinkedIn is an earned media platform.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

Prohibition

NOVEMBER 7, 2023

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. Get in touch today to find out how we could help you.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Rock the Status Quo

SEPTEMBER 16, 2014

They engaged me to help with their rebranding, evaluating the digital expertise of their staff and leadership team, and re-packaging products and services they offer to clients. They wanted transformation from a mostly link building shop into a content marketing agency. Ahhh, if only it is that easy. I’d love to help.

Agency 164

Agency SEO Training Analysis 164

Buzzstream

FEBRUARY 13, 2025

Last month, I posted about how some AI companies are forming partnerships with high-authority publishers to access their data. At the same time, AI companies are also facing lawsuits from other media giants , leadingto rampant speculation about how to approach digital PR strategy. Heres why: 1.

SEO 62

SEO Journalism Radio Google 62

The Proactive Report

FEBRUARY 6, 2015

How to take a great photograph. Take the time to learn how your phone camera works and when it’s wise to use manual settings instead of the auto function. Learn how to place the subject in the best possible light, so you get the best results. Does your team need visual content training? . Resources: Adobe Lightroom.

Digital PR 100

Digital PR Mobile Content Marketing Facebook 100

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available.

Digital PR 62

Digital PR Tools Google Pitching 62

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

B2C 157

B2C Study Exercises Sports 157

Landis PR

NOVEMBER 4, 2024

Spin Sucks For those seeking to sharpen their digital PR skills, Spin Sucks delivers weekly episodes packed with actionable insights about modern communications strategies. Today, data plays an increasingly pivotal role in crafting effective PR strategies, which makes understanding how to interpret and act on analytics crucial.

Storytelling 52

Storytelling Analytics Leadership Trends 52

Axia PR

JUNE 25, 2024

How to know if newsletter marketing is the right content marketing strategy for your company and tips to get you started.

Company 127

Company Content Marketing Industry Strategy 127

Garrett Public Relations

FEBRUARY 20, 2022

With PR efforts, sometimes one small win can lead to more wins. The post The Snowball Effect of Thought Leadership – and How to Get Started appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. Let me give you an example. The Evolution of a […].

Leadership 103

Leadership How To Examples Publicity 103

The Proactive Report

FEBRUARY 7, 2016

I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge? Q3: How should brands be setting KPIs? Content and Digital PR can touch many areas.

Measurement 100

Measurement Digital PR Tools Content Marketing 100

The Proactive Report

JANUARY 31, 2017

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. Many B2B marketers have discovered that creating effective content that gets results is not the easiest task. The have to know how to tell a story visually and be bale to use the tools to produce graphics.

B2B 100

B2B Infographics B2C Case Study 100

Beyond PR

FEBRUARY 8, 2018

Pratik Dholakiya is the Co-Founder of E2M , a full-service digital marketing agency and PRmention , a digital PR agency. He regularly speaks at various conferences about SEO, Content Marketing, Growth Hacking, Entrepreneurship and Digital PR. About Pratik Dholakiya.

Brand 72

Brand Branding How To Web 72

Rock the Status Quo

JULY 30, 2015

THEIR OWN PLATFORM is one of the strongest content curation and breaking news platforms in social media, and they aren’t taking advantage of it. Why not try these 4 digital PR tactics to revitalize Twitter? Digital PR tactics could do amazing things for Twitter growth and awareness.

Education 100

Education Social Media Twitter Content Marketing 100