Sword and the Script

FEBRUARY 29, 2020

This is contrary to 99% of all PR advice that says short emails are best. Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. I first spotted the data about the content length on MarketingProfs.

Content Marketing 79

Content Marketing Study Analysis Marketing 79

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

B2C 157

B2C Study Exercises Sports 157

Rock the Status Quo

FEBRUARY 9, 2015

Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. Plus, it’s a great launch point into digital PR tactics, if online visibility is something new to you.

Corporate 100

Corporate Leadership Brand Branding 100

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available.

Digital PR 62

Digital PR Tools Google Pitching 62

The Proactive Report

MAY 12, 2017

CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. ( 64% of marketers identify developing a comprehensive content strategy as a top challenge.( DivvyHQ Content Challenges Report).

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Buzzstream

MAY 2, 2024

However, I connected with him when he offered a free run-through of his new tool, Positional , on LinkedIn before its launch. Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Positional is now live!

International 118

International Internal Insurance Insurance 118

The Proactive Report

JUNE 12, 2017

Influencer marketing shouldn’t be a quick hit, it should be viewed as an owned asset you can leverage over and over. Connect on LinkedIn. Subscribe to the Digital PR Tips newsletter. The post Influencer Marketing – Owned or Earned? Follow me on Twitter.

Marketing 138

Marketing Social Media LinkedIn Interviews 138

Rock the Status Quo

JANUARY 12, 2016

My favorite “best of” tweets will also be turned into individual images for Twitter and LinkedIn, building visibility for the chat “brand” and linking to the full chat transcript. For all of these pieces of content or micro-content, the goal will be to leverage what I already have to create something new and useful.

Infographics 100

Infographics SEO LinkedIn Pinterest 100

Rock the Status Quo

JANUARY 12, 2016

My favorite “best of” tweets will also be turned into individual images for Twitter and LinkedIn, building visibility for the chat “brand” and linking to the full chat transcript. For all of these pieces of content or micro-content, the goal will be to leverage what I already have to create something new and useful.

Infographics 100

Infographics SEO LinkedIn Twitter 100

The Proactive Report

AUGUST 5, 2016

They dig through LinkedIn and blogs for experts and sources. LinkedIn news consumers are more likely to be high earners and college educated. LinkedIn news consumers are more likely to be high earners and college educated. Twitter news consumers are significantly younger than news consumers on Facebook, Google Plus and LinkedIn.

LinkedIn 100

LinkedIn Reddit Social Media Pinterest 100

The Resolution Blog

NOVEMBER 25, 2015

Will ad-blocking bring more competition to PR? 20 content marketing experts explore online developments that could see more marketers than ever turn to editorial content next year. How to share your best coverage on LinkedIn. PR pros don’t need to know about SEO. Or do they?

eBook 120

eBook Google Tools Analytics 120

ZudePR

JANUARY 21, 2016

I already knew where to look; I’d been doggedly increasing my digital knowledge for a few years, getting to know who were the experts. Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. He also posts a lot of good information on LinkedIn. Digital PR. Truthfully.

Digg 104

Digg SEO System Reddit 104

Buzzstream

SEPTEMBER 18, 2024

I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digital PR, SEO, and content marketing agency. It turns out that much like myself, Darren is a content junkie, always on the lookout for interesting, inspiring content.

Creativity 117

Creativity Digital PR Data Pitching 117

Buzzstream

FEBRUARY 17, 2025

Digital PR has a problem. According to our most recent report on the State of Digital PR , the problem is measuring impact. There are many ways to measure digital PR impact. Backlinks are the most traditional way to measure digital PR performance. Not every campaign touches every metric.

Digital PR 112

Digital PR Report Google Radio 112

Critical Mention

AUGUST 19, 2018

He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by John Williams.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Burrelles Fresh Ideas

JANUARY 2, 2024

He has been involved with search engine optimization and internet marketing since 2007. You can connect with him on X (formerly Twitter) or LinkedIn. The copy and opinions expressed here belong solely to the author and do not necessarily reflect those of Burrelles, our employees, partners, or affiliates.

SEO 85

SEO Mobile Engineering Ethics 85

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

Analytics 40

Analytics Content Marketing Advertising Advertising 40

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site.

Blogging 62

Blogging Google Writing SEO 62

Waxing UnLyrical

JANUARY 27, 2016

I think I’d start with a review of messaging on ALL digital assets, looking for consistency and clarity. I’d also take a close look at customer review platforms (Yelp, LinkedIn, GlassDoor), customer service and the overall customer experience. How would I do a trust audit? How does your company approach trust audits?

Customer Service 40

Customer Service Reputation Energy Social Media 40

Critical Mention

OCTOBER 24, 2019

Map out your PR career plan: PR Career Guide: Public Relations Job Titles, Descriptions, & Salary. Our take on PRNEWS: If you couldn’t already tell from its name, PRNews is the center for latest news on PR awards, events, research and more. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Frederik Vincx

DECEMBER 11, 2015

And what about LinkedIn posts? Share it with your network: Tweet now – Share on LinkedIn now. Let’s imagine, for the sake of this exercise, that you have an upcoming event about content marketing with a high profile author as the main guest. Stuart Bruce, PRCA Digital PR Report 2015: Need for more training.

How To 60

How To Software System Employee 60

Rock the Status Quo

FEBRUARY 23, 2015

Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! Understand how to create a solid content marketing strategy: And who knows more about building a strategy than the Content Marketing Institute?

eBook 100

eBook Digital PR Handbook Content Marketing 100

Buzzstream

JANUARY 22, 2025

They’re the markets that we’re working with mainly. But yeah, it’s mainly anything that’s now extremely competitive in the service is really still where you’ll need your digital PR, but also to make a difference, you will need guest posts and niche edits. And travel travel publishers and stuff.

Engineering 62

Engineering SEO How To Google 62

Rock the Status Quo

JANUARY 22, 2015

Social media is stealing their value away as the first source of breaking news and content marketing has exploded into a rich source of fresh perspectives, opinions and expertise in an unprecedented volume. Build out your LinkedIn company page and regularly post news to it. Digital PR' Why is this important?

Agency 100

Agency Survey Customer Service Engineering 100

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). He's also a world-leading web strategist, content marketer, author, and speaker.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Derek is a copywriter and content marketer.

Communications 81

Communications How To Blogging Content Marketing 81

Buzzstream

DECEMBER 11, 2024

Instead, invest in high-value content that you can repurpose, remix, and redistribute repeatedly across various channels for long-term ROI. Assets like blog posts, studies, or PR pieces can continue to provide value if redistributed intelligently months or years later. It was a digital PR piece.

Reddit 77

Reddit How To LinkedIn Digital PR 77

Buzzstream

DECEMBER 2, 2024

After I published my podcast with Will Hobson comparing the differences between UK and US digital PR, Ellie Sumner from Prosperity Media contacted me. She wanted to give me some insight into Australia’s budding digital PR scene. Educate clients on digital PR Digital PR is relatively new in Australia.

Digital PR 62

Digital PR Case Study Media Pitching 62

Buzzstream

APRIL 7, 2025

Brands and PRs have had a more challenging time reaching journalists. In our State of Digital PR Report , over 60% of respondents reported finding relevant journalists has been more difficult in the past 12 months. I noticed the last time you and a guest spoke about PR in SEO was in 2018. Lets look at that next.

Pitching 62

Pitching Examples How To SEO 62

Sword and the Script

DECEMBER 10, 2024

I wouldnt be surprised if we see more brands, companies, and thought leaders jumping on board, whether thats through podcast ads, starting their own shows, or making guest appearances part of their marketing game plan. Britt Klontz | Founder, Digital PR Consultant | Vada Communications 4. It was genius.

Marketing 216

Marketing Content Marketing Data Pitching 216

Buzzstream

FEBRUARY 5, 2025

Who better to learn how to hire and build a digital PR team than a former PR-turned-recruiter? Then in 2020 he took the leap and started his own recruitment agency for digital marketers, With Frontier. I asked James if he had some time to share his thoughts and tips on hiring digital PRs today.

How To 62

How To Digital PR Agency Training 62

The Proactive Report

NOVEMBER 12, 2016

Marketing and PR jobs are one area where digital skills are in high demand. A recent scan of 75000 job postings on LinkedIn found that digital marketing jobs being advertised required candidates with a wide range of skills, from SEO and social media to Google Analytics and content marketing.

SEO 153

SEO Engineering LinkedIn Analytics 153

Buzzstream

NOVEMBER 13, 2024

Her approach to digital PR is highly personalized and highly strategic. PRs who take the personalized approach typically get the most out of BuzzStream.) I initially wanted to talk with Olivia because she does not take a “one-size-fits-all” approach to digital PR. Olivia: Yeah. What would you say?

Digital PR 62

Digital PR SEO Pitching Strategy 62

Buzzstream

DECEMBER 11, 2024

So, not only did we need to maintain SEO best practices, but I also needed to ensure we provided unique, valuable content to rise above the noise. I worked in SEO and content marketing at Siege Media, using BuzzStream as a customer. I also like to do some manual searching for content competitors. Molded by it.

SEO 62

SEO Google Writing Blogging 62

Landis PR

DECEMBER 4, 2023

Content creation is merely experiencing the next wave of its evolution. That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies.

Marketing 59

Marketing Content Marketing B2B Storytelling 59