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DigitalPR has a problem. According to our most recent report on the State of DigitalPR , the problem is measuring impact. There are many ways to measure digitalPR impact. Backlinks are the most traditional way to measure digitalPR performance. Not every campaign touches every metric.
After working and learning from Ross Hudgens , the founder of contentmarketing agency, Siege Media , for close to seven years, I am thrilled to have him on the podcast. Ross and Emily Campbell-Snidal , their VP of ContentMarketing, recently released a podcast explaining their new “product-led digitalPR” approach.
This case study is from the people at Tank, a digitalPR agency that helps clients to realise their digital ambition by marketing beyond the obvious. Instead, with data that only your business has access to, you can create solid and unique content to build a campaign around, and show yourselves as a reputable source.
Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digitalPR and link building, I thought Id start sharing them in the newsletter. After getting some great feedback from readers, I recently started expanding it to include tips from other digitalPRs and link builders in the game.
From pitches to landing coverage and everything in between, DigitalPR can be done without a single tool. The tool will then show you a word cloud with other terms surrounding the subject, in addition to suggested insights and content ideas. You will then gain insights into what style of content (lists, videos etc.)
In the world of public relations, digitalPRrefers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. DigitalPR is a powerful tool capable of boosting a brand’s online presence and visibility. Digital vs. Traditional.
They engaged me to help with their rebranding, evaluating the digital expertise of their staff and leadership team, and re-packaging products and services they offer to clients. They wanted transformation from a mostly link building shop into a contentmarketing agency. Ahhh, if only it is that easy. The scope is just too big.
With interest in digitalPR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digitalPR professionals worldwide between November and December 2024 to give you the State of DigitalPR Report for 2025.
When you’re using free stock images, please do note that it’s still polite to reference the creator! The post 5 tips for avoiding image plagiarism in digitalPR appeared first on Firefly Communications. They aren’t always as engaging (and they can cost you money), but you’ll know you’re not breaking the law.
At the same time, AI companies are also facing lawsuits from other media giants , leadingto rampant speculation about how to approach digitalPR strategy. If, on the surface, that seems nuts, refer back to this article’s opening sentence. Should This Impact Your SEO or DigitalPR Strategy? Heres why: 1.
Looking at uSERP’s study in 2022, we see that digitalPR and contentmarketing were most popular with guest posting in third. Although it’s not specified in the article, high-end is in that 75+ range I mentioned above, and it most likely refers to news publications achieved through digitalPR.
Groups that reference past promotion get a further boost of +2.3%. Reference to past promotion. Refer to Past Promotion. References to past promotion are precisely what they sound like. SEO ContentMarketers – A mixed bag, but shows that still the majority of value is derived from the initial outreach campaign.
In the digitalPR world , journalists and reporters promote our content. To better explain who to prioritize when pitching your news, I asked Nicole DeLeon and her team from the contentmarketing agency North Star Inbound. This is more of an opportunistic approach to digitalPR vs a tactic for pitching stories.
Taral Patel is PR Executive at PRmention , a digitalPR agency for startups. An organic audience refers to those who are driven towards your website or blog through unpaid distributions. Their campaign was highly successful, although the content hardly mentioned Dove in the videos. What is an organic audience?
Influencer marketing is no longer some edgy new technique.According to an eMarketer study 86 percent of marketers used this strategy in the last year and most marketers are looking to double their investment in 2017. 71 percent of consumers are more likely to make a purchase based on a social media reference.
Anyone considering doing business with your company moves along a particular path, often referred to as the customer journey. Every person in your company is a representative of the brand and now that we’re all online, that’s truer than ever.
When you’re using free stock images, please do note that it’s still polite to reference the creator! The post 5 tips for avoiding image plagiarism in digitalPR appeared first on Firefly. They aren’t always as engaging (and they can cost you money), but you’ll know you’re not breaking the law.
Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Robert Rose, Chief Strategy Officer, ContentMarketing Institute. Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. Daniel Lemin, President, One Good Brand.
Social media is stealing their value away as the first source of breaking news and contentmarketing has exploded into a rich source of fresh perspectives, opinions and expertise in an unprecedented volume. If you are completely focused on using contentmarketing alone to build trust, you are missing a significant component: branding.
With BuzzStream, users can efficiently discover contact information, send personalized outreach emails, track communications, and measure the effectiveness of their link building and digitalPR efforts. For example, say BuzzStream was releasing a new digitalPR course. As a reminder [recap the ask in one sentence].
Referring domains and spam indicators (e.g., They’re the markets that we’re working with mainly. But yeah, it’s mainly anything that’s now extremely competitive in the service is really still where you’ll need your digitalPR, but also to make a difference, you will need guest posts and niche edits.
Embracing integrated digital media planning empowers businesses to build strong connections with their audience, enhance brand visibility, and achieve their campaign objectives with greater efficiency and impact.
I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digitalPR, SEO, and contentmarketing agency. It turns out that much like myself, Darren is a content junkie, always on the lookout for interesting, inspiring content.
There are a lot of SEO tools and contentmarketing tools on the market. And just for all the listeners, Positional is a contentmarketing and SEO tool. And the reason we started this company was because at all times we were using like five or six different tools to do our job as contentmarketers and SEOs.
So I can return later and use as reference material. Granted, it was a very good one: Everybody Writes , by Chicago-based contentmarketer Ann Handley. The post Last Night a Blog Post Changed My Life appeared first on Glasgow PR Agencies | Scottish DigitalPR Company | Zude. There, I said it.
I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digitalPR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. DigitalPR is an ill-defined term.
Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digitalPR , and tools for blogger outreach. The tools ones below represent the most useful link-building tools on the market today. Creating content around these growing trends makes your pitch much more valuable.
Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digitalPR , and tools for blogger outreach. The tools ones below represent the most useful link-building tools on the market today. Creating content around these growing trends makes your pitch much more valuable.
Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digitalPR tools list. Creating content around these growing trends makes your pitch much more valuable. With a Pro account, you can also unlock the search feature.
Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digitalPR platform that was acquired by Cision this year. Do you work for a PR technology vendor? That partnership has ended.”. I’d like to hear from you.
And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind contentmarketing and digitalPR. Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site.
Visualize the waste on your Post-its to make it easy to refer back to the key issues. Let’s imagine, for the sake of this exercise, that you have an upcoming event about contentmarketing with a high profile author as the main guest. At Amazon they refer to small teams as “two-pizza teams”. Avoid waste at all costs.
For example, when I spoke with Darren Kingman of Root Digital on our podcast , he told me he helped build this chatGPT statistics post before it even had search volume. Fast forward a few years, and it has 430 referring domains. For our State of DigitalPR survey, I used Infogram. (I referring domains.):
The term digitalPR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digitalPR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digitalPR as content-led link building. monthly searches.
Instead, invest in high-value content that you can repurpose, remix, and redistribute repeatedly across various channels for long-term ROI. Assets like blog posts, studies, or PR pieces can continue to provide value if redistributed intelligently months or years later. It was a digitalPR piece. Ross Simmonds: I did.
After I published my podcast with Will Hobson comparing the differences between UK and US digitalPR, Ellie Sumner from Prosperity Media contacted me. She wanted to give me some insight into Australia’s budding digitalPR scene. Educate clients on digitalPRDigitalPR is relatively new in Australia.
Her approach to digitalPR is highly personalized and highly strategic. PRs who take the personalized approach typically get the most out of BuzzStream.) I initially wanted to talk with Olivia because she does not take a “one-size-fits-all” approach to digitalPR. Olivia: Yeah. What would you say?
I wouldnt be surprised if we see more brands, companies, and thought leaders jumping on board, whether thats through podcast ads, starting their own shows, or making guest appearances part of their marketing game plan. Britt Klontz | Founder, DigitalPR Consultant | Vada Communications 4.
So, not only did we need to maintain SEO best practices, but I also needed to ensure we provided unique, valuable content to rise above the noise. Yes, thats a Bane reference.) I worked in SEO and contentmarketing at Siege Media, using BuzzStream as a customer. Luckily, I was born into this industry. Molded by it.
Who better to learn how to hire and build a digitalPR team than a former PR-turned-recruiter? Then in 2020 he took the leap and started his own recruitment agency for digitalmarketers, With Frontier. I asked James if he had some time to share his thoughts and tips on hiring digitalPRs today.
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