Remove Content Marketing Remove Digital PR Remove Small Business
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How to Leverage Emotions to Boost Digital PR

Cision

Emotional intelligence drives consumer culture which influences your business strategy. Fortunately, emotions can be widely used in your digital PR, especially to tell stories that connect with your audience. Here is a list of four unique tips that will help you leverage emotions to boost your digital PR.

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The Instagram Revolution for Small Business

The Proactive Report

The fact that there are literally tens of millions of users active on places like Instagram means that as a small-to-medium business you can gain not only insights, but leads and customers. With intelligent use of small business online marketing you can expand your venture quickly.

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10 Content Trends to Watch in 2018

The Proactive Report

In January the Content Marketing Association laid out 10 trends they predicted would be big this year. Diversification of content channels. Brands become content companies. Diversification and expansion of content teams. Content producers develop closer relationships with e-commerce.

Trends 149
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Getting to Know Your Customers

The Proactive Report

Small Business. In the first month, 15% of those new leads were “lookalikes.” These are people who resemble previous high-value customers, calling the dealership to set up a visit. By the third month it was 50%.

Analytics 145
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Make Your Website a Tool to Grow Your Business

The Proactive Report

million small businesses in the US, which account for 99.7% of US businesses. There are 28.8 Source: SBA Gov 2016 ) Just over half of them (54%) have a website. Hard to imagine why the other half don’t!) There are thousands of web design companies out there offering to make or update your site.

Tools 113
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Create More Content…. Without Actually Creating More

Rock the Status Quo

I’m all about integration and, as a small business owner, making the most of assets that dip into my not-so-bottomless well of time, energy or money. I thought I’d share a little bit of my thinking processes when it comes to repurposing content, in hopes of inspiring you to do the same. A Mini Self-Case Study.

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29 Advanced Digital Newsletters That Help You Learn

ZudePR

As all small businesses know, you need to spend your time wisely. Content Curation. So, back in early 2014, I plunged headlong into content curation. I already knew where to look; I’d been doggedly increasing my digital knowledge for a few years, getting to know who were the experts. Digital PR.

Digg 104