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Emotional intelligence drives consumer culture which influences your business strategy. Fortunately, emotions can be widely used in your digitalPR, especially to tell stories that connect with your audience. Here is a list of four unique tips that will help you leverage emotions to boost your digitalPR.
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SmallBusiness. In the first month, 15% of those new leads were “lookalikes.” These are people who resemble previous high-value customers, calling the dealership to set up a visit. By the third month it was 50%.
million smallbusinesses in the US, which account for 99.7% of US businesses. There are 28.8 Source: SBA Gov 2016 ) Just over half of them (54%) have a website. Hard to imagine why the other half don’t!) There are thousands of web design companies out there offering to make or update your site.
I’m all about integration and, as a smallbusiness owner, making the most of assets that dip into my not-so-bottomless well of time, energy or money. I thought I’d share a little bit of my thinking processes when it comes to repurposing content, in hopes of inspiring you to do the same. A Mini Self-Case Study.
As all smallbusinesses know, you need to spend your time wisely. Content Curation. So, back in early 2014, I plunged headlong into content curation. I already knew where to look; I’d been doggedly increasing my digital knowledge for a few years, getting to know who were the experts. DigitalPR.
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Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Here is the transcript: Q1: 83% of smallbusinesses say a website gives them a competitive advantage – is this any site or is it only true of a good site?
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I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digitalPR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. DigitalPR is an ill-defined term.
Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digitalPR community. Cision spins off Outmarket , which had previously been the Vocus marketing Suite.
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Tip 4: Utilize contentmarketing for PR On a budget, contentmarketing is a potent tool for enhancing PR efforts. Conclusion Smallbusinesses can achieve remarkable PR results without spending a fortune on advertising or public relations agencies. You can connect with her on LinkedIn.
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