Cision

JULY 25, 2017

When you sign up as a “source” on these media opportunity sites, you receive daily emails with a list of queries from journalists and bloggers searching for experts to interview or include in their stories. Nick Bell is the VP of Marketing Communications at Cision.

Strategy 257

Strategy How To SEO Engineering 257

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Content Marketing Marketing Measurement 90

Cision

APRIL 18, 2017

Then, download the Moz toolbar (if you don’t already have it) and turn it on. Then, I’m going to use that as a launching pad for a speech at Content Marketing World. While at the conference, I’m going to do several media interviews that link to that original blog post.

Exercises 198

Exercises Google Writing Blogging 198

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. The moral of the story for marketers: SEO, PPC, social media – it’s all tied together. Interviews Inbound Marketing SEO'

SEO 98

SEO Interviews Blogging Engineering 98

The Proactive Report

JUNE 30, 2015

1 marketing objective supported by content marketing. Almost half (48%) felt that their content was not creating any customer engagement. Almost half (48%) felt that their content was not creating any customer engagement. DOWNLOAD THE POSTER. Two recent studies show that brand engagement is the No.

Tools 100

Tools Strategy Content Marketing Measurement 100

ReimaginePR

OCTOBER 3, 2016

Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. This same advice applies to being interviewed on videos and podcasts. Don’t forget to download this free printable checklist for creating your ebook. Click Here.

eBook 219

eBook How To Writing Community 219

Cision

AUGUST 15, 2015

With smartphones, particularly the iPhone, it is easy to download and consume episodes, and awareness of the audio content medium has doubled since 2006. Brands should leverage podcasting in their content marketing strategies, especially if they want to engage a loyal audience. What will a mixer do for your podcast?

Tools 120

Tools Skype Software Content Marketing 120

Critical Mention

MARCH 13, 2019

They were thrilled that two of their dream clients had downloaded a white paper, giving them access to their email address. If marketing put more effort into an Account-Based Sales and Marketing approach, those same strategies could be modeled to develop leads. Anthony: I am a content marketer. SCHEDULE A DEMO.

Interviews 65

Interviews B2B Measurement Blogging 65

MaccaPR

OCTOBER 5, 2015

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Here at MaccaPR, we've blogged about content marketing a number of times (e.g."

Content Marketing 48

Content Marketing How To Marketing Infographics 48

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?".

Company 113

Company Interviews Print Pitching 113

Cision

AUGUST 27, 2015

More than 60 percent of podcast episodes were downloaded on mobile devices, a 20 percentage point jump from 2012. Why should your brand consider adding podcasts to your content marketing strategy? Turner said podcasts better enable people to have emotional responses to our content. Pick a format. Mixer – $49-300.

Skype 120

Skype Interviews Mobile Software 120

Contently - Strategy

AUGUST 30, 2022

Think of all the effort that goes into creating one piece of long-form content—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. So, when should you repurpose content to drain every drop from your high-quality content?

eBook 143

eBook YouTube Video Social Media 143

Sword and the Script

MARCH 26, 2024

Another “26% say their organization lacks the skills to produce high-quality content.” [ Psst…go hire a consultant !] Any marketer who’s had a request for a 20-minute phone interview with an internal subject matter expert that goes unanswered knows exactly what this finding is saying.

Leadership 162

Leadership B2B Study Survey 162

MaccaPR

JUNE 3, 2014

What can you and other marketers learn from Catherine Mandler, an Integrated Marketing Specialist at Shoreview, Minn.-based With more than 20 years of marketing experience, she’s now focused exclusively on the new art and science of inbound marketing at Deluxe Corp. based Deluxe Corp.?

Marketing 91

Marketing Small Business Interviews International 91

Cision

AUGUST 20, 2015

If you plan to interview people who aren’t sitting next to you, you’ll also need Skype or other VoiP to conduct phone interviews. A: Analytics across podcast hosting services are fairly similar (downloads by episode). Q: How much prep/research time do you spend for each interview? I prefer to polish it up. A: It depends.

Skype 120

Skype Software Analytics Interviews 120

Contently - Strategy

OCTOBER 4, 2023

As content professionals, we’re sold on the critical role content plays in driving brand awareness, customer engagement, and revenue. To find out, we conducted nine interviews with innovative CMOs to understand what role they see content playing in the marketing strategy. But what do our peers think?

Content Marketing 52

Content Marketing eBook Marketing Infographics 52

The Resolution Blog

NOVEMBER 25, 2015

20 content marketing experts explore online developments that could see more marketers than ever turn to editorial content next year. We interviewed the Neoman comms team to find out the secrets behind their success. Download #prStack now. We’ve kicked off a new video series explaining just that.

eBook 120

eBook Google Tools Analytics 120

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. Don’t miss out download now. A standard in article scoring?

Tools 137

Tools Publicity SEO Measurement 137

MaccaPR

MARCH 18, 2015

Moderated by Maccabee''s Social Media Director Christina Milanowski, the panel discussions featured content marketing all-stars: Angela Dalton , Content Strategist and Senior Marketing Planner, General Mills – Tablespoon.com. Brian Enderlein , Digital Media, Interactive Marketing & Analytics, 3M.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Contently - Strategy

JANUARY 24, 2022

With strategic content methodologies, intuitive engagement metrics, and a remarkable talent network, Contently helps these brands optimize their content to tell great stories and see quantifiable results that a lackluster new year’s resolution just can’t deliver.

Case Study 113

Case Study Study Brand Branding 113

ReimaginePR

OCTOBER 10, 2016

Why Video Marketing is Important. Video is an essential part of your content marketing strategy. Interviews – Host a conversation with an industry expert. For example, urge them to visit your website to download your free, relevant ebook. Here are the tools you need to set up your video studio! Click Here.

Video 120

Video Strategy YouTube Marketing 120

Cision

APRIL 6, 2015

For example, the true-crime podcast Serial was downloaded 68 million times and was popular enough to be parodied on Saturday Night Live. In a podcast, you’re there… can stop midway through and say ‘I want to mention quickly blah blah blah’ and then I’m back to the interview. ’” – Bill Simmons.

Engineering 120

Engineering Tools Examples YouTube 120

Cision

APRIL 6, 2016

Anyone can download a template for free and fill it with invalidated assumptions that do little to enlighten the content creation process. There is really no excuse to stick with lackluster content that rubs people the wrong way or leaves them disinterested. 3 Content Marketing Wins with Buyer Personas.

How To 120

How To Tools Exercises Viral 120

PR 20/20

JANUARY 19, 2023

According to Marcus Sheridan in his book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , it’s key to create a content strategy based on what your customers are thinking. Don’t silo these content opportunities, either. So why not help them?

Analytics 81

Analytics Comparison Google Interviews 81

Sword and the Script

DECEMBER 16, 2017

Marc Pritchard, the top marketer at Proctor & Gamble, kicked 2017 off with a widely reported speech knocking digital ads, which Marketing Dive summed up nicely in this question and answer interview : “[A lot of companies] were seeing increased spending in digital media, but decreased effectiveness; increasing costs, but decreasing sales lift.”.

B2B 102

B2B Media Survey Advertising 102

Beyond PR

MARCH 4, 2016

Set the Stage for Interviews. Avoid conducting interviews in front of a step-and-repeat or other wallpaper-like background. Instead, put your interview subject in a relevant environment. Shooting interviews on a mobile device is often challenging because of the audio quality. So, get close to your interview subject.

Mobile 73

Mobile Video Interviews Film 73

PR for Anyone

JULY 27, 2024

Videos : Share short videos with tips, interviews, or behind-the-scenes looks at your business’s connection to the Olympics. Learn more in my free download 3StepstoPRSuccess.com These can provide valuable information in an easily digestible format. Videos are engaging and can be shared across multiple platforms for maximum reach.

Media 130

Media Pitching Local Training 130

Prohibition

MARCH 27, 2020

Podcasts are relatively new when it comes to content creation, with celebrities and social media influencers generally filling this space with genres of content including story-telling, celebrity interviews, advice pieces and debate shows. Podcasts are a fast growing trend in terms of content creation.

Leadership 62

Leadership Exercises Trends YouTube 62

Sword and the Script

JANUARY 14, 2017

The Bulldog Reporter article links to a registration page to download the complete report. Trust Economy: Summaries to 4 Content Marketing Studies. A sizable portion of the art and science of business communications rests in this mix. Don’t miss these posts: How PR can Put the Search Back in SEO [UML].

B2B 60

B2B Pitching Survey Journalism 60

Contently - Strategy

APRIL 28, 2022

Your SMEs and other experts may be hesitant to participate in marketing because they’re not writers or marketers, so make it easy on them: offer to interview them and write up the draft. Here are a few ways to do that: Survey your customers to find out what content types they prefer.

Product Launch 133

Product Launch Measurement Marketing Meeting 133

Sword and the Script

OCTOBER 24, 2017

Analysis: B2B marketing must develop its market. While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. 44% say content marketing.

B2B 67

B2B Report Marketing Survey 67

Solo PR Pro

SEPTEMBER 16, 2014

I see the new business process as an opportunity for me to interview a prospect, just as much as it’s an opportunity for them to get to know Geben. For example, one month we may be very focused on media relations, the next month we’re providing support for an event and the following month we might be working on a content marketing campaign.As

Skype 77

Skype Transportation Twitter eBook 77

PR 20/20

FEBRUARY 6, 2020

If you want to hear personal interviews with the songwriters behind Top 40 greatest hits, dive deep on the music of movies , or re-watch The Office alongside two of the show’s stars, there’s a podcast for that. This Old Marketing. and Epic Content Marketing. Based on the title of this post, you know how: Podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Buzzstream

APRIL 10, 2019

Many content marketers view “promotion” as a phase that begins once content goes live. If you are gathering data first-hand through surveys, interviews or proprietary data analysis you’ll want to alot at least a few weeks to get everything ironed out. Convert the article into a downloadable guide or cheat sheet.

How To 125

How To Data Community Groups 125

Contently - Strategy

OCTOBER 25, 2023

For today’s marketers, maintaining a comprehensive content pipeline isn’t just a strategy—it’s a mandate. As the foundation of effective content marketing, it serves the critical role of linking content initiatives to tangible sales outcomes.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

Sword and the Script

FEBRUARY 21, 2017

The company provides lead generation, nurturing and market profiling for B2B organizations – the nitty gritty sales work that frightens many companies. Ted covers a lot of ground in this interview for the Off Script series, but his answers are incredibly insight. >Finance see marketing as a cost center versus a profit center.

Marketing 75

Marketing System Data Tools 75