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What, you didn’t think you needed to create a story for your productlaunch? In today’s article, I’ll show you how to incorporate an irresistible story into your launch so your product goes from zero to sixty, figuratively speaking, in no time. How to Incorporate Stories into Your ProductLaunch.
There’s a place in productmarketing for telling people what your product does; your thought leadership content isn’t that place. Of course, this doesn’t mean blog posts, white papers and other contentmarketing pieces can’t support your productlaunch. What is the call to action?
That doesn’t mean you should blow up every internal communications channel with every single content asset you create. And this process might look very different for multiple pieces of content surrounding a significant productlaunch versus a one-off blog post. Launch your promotion and distribution plans.
It’s increasingly clear that if you’re not already embracing video, it should quickly become an integral part of your organization’s marketing and communications strategy. Many organizations already add video to their press releases to support productlaunches, events and executive announcements. Now is the time.
If your product is “glitchy” or not working at 100 percent it can be a big turn off for attendees and prospects. Before focusing all of your pre-show marketing on a new productlaunch, work backwards and triple check your new product will be fully functioning for the show.
The ultimate contentmarketing goal. Ultimately, through great contentmarketing, your brand will be seen as the expert in its field, increase social media reach and grow the business through attracting new customers. Make your content stand and engage your audience with our contentmarketing hacks.
When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next ProductLaunch explores, an opportunity to establish your company as a credible industry influencer. Do you offer products that relate to those topics?
By aligning the goals with the content assets, it’s easier for executives to see how marketing will affect overall business goals. For example, the sign-up target number for a new product’s landing page can be one of the metrics tracked for the new productlaunch.
PR professionals typically have an extensive network and can help you build your brand quickly with email campaigns and contentmarketing that will make waves. You can build on the efforts of PR professionals by creating your own content writing strategy. Download our free ProductLaunch tip sheet.
In High-Impact PR Planning that Drives ROI & Supports Demand Generation , we look at how to get started with your content promotion plan — from setting goals and identifying the best channels for promotion to determining which pieces of content you want to share. Pitch your vision in full.
When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include contentmarketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable.
The role of content strategist is brand new for the company, which is both challenging and exciting. I have the opportunity to work with a talented group of copywriters and marketing strategists to put together content plans that support new productlaunches, product category campaigns, awareness campaigns, etc.
>> Download the Marketing Performance Pack for a template scorecard spreadsheet. Detailing personas makes it possible to humanize your marketing and your brand through a more personalized approach to communications. >> >> Download the Marketing Performance Pack for a buyer persona checklist.
Forbes: Benefit-Driven Content. We’ve repeatedly heard that due to the explosion of low-quality blog writing, contentmarketing is dead. In 2019, having a blog or creating premium content may no longer be enough, but we believe contentmarketing is still going strong. How Can I Apply It?
When producing infographics, photography and video for contentmarketing or company news, a consistent look and feel is just as important as it is in your logo. In turn, establishing credibility will help inspire purchases of your products. This free checklist will walk you step by step through your productlaunch strategy.
Think of this collaboration as a scavenger hunt, where every team within your organization has a treasure trove of actionable marketing intelligence waiting to be discovered. The Product Roadmap. Marketers love to bring new things to market, and the product roadmap offers a guaranteed idea-generator.
A: I lead our marketing team, which means supporting marketing employees, setting the strategic direction and helping execute on it. Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next productlaunch or hit a sales goal and so on.
It’s traditionally looked at as something to strive for when announcing personnel changes, productlaunches and other company news. However, earned media is also a wise (I’d even say, essential) pursuit for marketers who want their content to reach new audiences and boost conversion rates.
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