Content Marketing eBook Product Launch 
Cision
DECEMBER 28, 2017
Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. ” as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get.
Polaris
DECEMBER 10, 2014
It’s a mix of PR, social media and content marketing news designed to help marketers stay up to date on trends and best practices. When I informed one of my marketing colleagues, Randy Milanovic , of the move, I was surprised to hear he was against it. (If You can’t blast out a link to your latest ebook.
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Contently - Strategy
DECEMBER 29, 2022
That doesn’t mean you should blow up every internal communications channel with every single content asset you create. And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. Optimizing content that performs well.
Beyond PR
DECEMBER 19, 2016
Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. June: Plan Around Product Launches.
ISEBOX
JANUARY 6, 2016
Do you know what it takes to develop an effective content editorial calendar? I’ve seen them through my work in content marketing and public relations, of course. So when the team at ISEBOX asked me to develop a public relations content calendar for the content I’ll be working on for 2016, I was ready to take on the challenge.
PR 20/20
NOVEMBER 29, 2022
Content (ebooks, white papers). Digital marketing properties (mobile apps, websites). Marketing strategies with the greatest potential ROI tap into and maximize existing assets. Or, you can use assets such as an ebook to add value to emails as part of a lead nurturing campaign. Host a Marketing Growth Hackathon.
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