ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news. White papers – a great way to demonstrate thought capital in long form to a particular audience. Blogs – an executive’s own, plus a commenting strategy for others.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Cision

DECEMBER 19, 2015

In fact, data from Content Marketing Institute reveals that 82 percent of consumers think more highly of a brand and are more likely to purchase after reading custom content. To maintain its great reputation, resonate more with consumers and boost social sentiment and sales, Starbucks asked employees to tell their stories.

Telecommunications 120

Telecommunications Brand Branding Journalism 120

Cision

APRIL 6, 2016

Learn top tactics with Cision’s free white paper! Several reports over the last three to five years validate that brands have a hard time creating relevant content, more specifically the “right content, at the right time, in the right channel and to the right customer.”. Employee storytelling.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Cision

APRIL 25, 2015

Want to stand out with standout content? Get our free “Outside-The-Box Content Marketing for PR” white paper now! Consider putting money into a promoted tweet, or give your employees a set of crafted tweets that they can amplify to their communities. Give them a story they will relate to.

Film 120

Film Content Marketing Analytics Twitter 120

Sword and the Script

FEBRUARY 16, 2021

Business also scored well among those who know it best: their employees. Whether you call it content marketing , brand journalism or custom publishing, with trust in media falling while trust in business is growing, you can build credibility through content if you can follow these golden rules: 1. Similarly, 72% of U.S.

Government 152

Government Survey Ethics Media 152

Cision

APRIL 28, 2015

When employees at one of the companies went on strike over the summer, customers and vendors joined them. The employees wanted him back and weren’t going to work until he was. The story became one of helping employees and reinstating an employer known for taking care of his workers and customers. It’s a matter of the message.

Employee 120

Employee Print Customer Service Local 120

5W PR

MAY 17, 2022

When companies combine their public relations and content marketing efforts, they can look at repurposing some of the old content they’ve published. Generally, public relations teams have been focused on creating written content for businesses. Top Examples of PR and Content Marketing Lead Generation.

Strategy 88

Strategy Content Marketing Employee Google 88

Cision

AUGUST 5, 2015

One of my favorite content marketing strategies is guest blogging. When you write a guest blog post, you get it published on another well-established blog that caters to your target market. Looking to capture your audience’s attention and deliver the content they’re looking for? Really Spend Time Writing.

Blogging 120

Blogging Pitching Writing Content Marketing 120

Waxing UnLyrical

JUNE 5, 2012

I do not believe this is the best approach to take, however; a belief that has become even stronger since the emergence of social media and content marketing. It is a risk management approach for the brand, as it minimizes the damage that occurs to the brand if the “thought leadership employee” leaves the organization.

Leadership 91

Leadership Publicity Reputation Employee 91

Sword and the Script

DECEMBER 28, 2022

Read more: The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]. The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. 34% said ebooks.

B2B 148

B2B Marketing Survey Software 148

Cision

AUGUST 31, 2015

If that’s even close to being true, you will have to shift your content marketing strategy. After comparing the future influx of information to a tsunami, Mark calmed everyone down by reassuring us that The Content Code has all to do with being human and less to do with SEO tactics. Want your content to stand out?

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Cision

AUGUST 26, 2015

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Demand generation content marketing for B2B high tech industry. Social strategy from NGO in El Salvador — love emoji on paper!

Social Media 120

Social Media Twitter Media Nonprofit 120

5W PR

NOVEMBER 2, 2016

But when paired with other advertising methods, PR is a great way to leverage those marketing efforts. For instance, partner PR with content marketing. It’s free evergreen content. If your marketing budget is not very big, you will not be able to maintain paid campaigns or get the level of exposure you really need.

Publicity 87

Publicity Case Study Infographics Energy 87

Contently - Strategy

DECEMBER 14, 2022

While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. When you work with your content team, you want to align your team goals across functions. Are the demand generation marketers working hand in hand with content?

Strategy 92

Strategy SEO Analytics Content Marketing 92

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Anything is Easy if You Try Hard Enough. So ALL messaging needs to be consistent, one voice: Communications is the core of a thriving organization.”.

Survey 81

Survey Industry Communications Corporate 81

Sword and the Script

DECEMBER 13, 2016

Are Facebook Ads Any Good for B2B Marketing? The Struggle is Real in B2B Content Marketing [UML]. Have your PR or content team attend the webinar and draft a blog post that summarizes the content presented. Co-content marketing is good for them too. 12) Use it as a basis for a white paper.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

FEBRUARY 21, 2017

1) You’ve had a long career in marketing, as an employer, as an employee, and a tour as the president of the local Raleigh-Durham American Marketing Association chapter (AMA Triangle). What has changed the most about marketing over the course of your career? It’ll be worth our while.

Marketing 75

Marketing System Data Tools 75

Cision

JUNE 2, 2015

Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” “Content is a filter that can qualify your audience better.” Want more content marketing insights from Ann Handley? Stand out with your content marketing. Click to tweet!

Content Marketing 120

Content Marketing Marketing SEO Education 120

Cision

JULY 21, 2015

Sprinkle in just a bit of social media magic, and suddenly you’re seeing shares of your content and more traffic on your blog. Want to create content that drives shares? Click here for our free outside-the-box content marketing white paper! Share Your Content Yourself. Want to really spread the word?

Social Media 120

Social Media Blogging Media LinkedIn 120

Contently - Strategy

SEPTEMBER 10, 2020

What role has content marketing played for you at LiveIntent? It’s huge for us and plays a key role in our marketing strategy. It’s a lot of what we do on the marketing side. We leverage our weekly marketing and product marketing newsletters as the main vehicles to distribute the content.

Brand 102

Brand Branding Marketing Facebook 102

Sword and the Script

APRIL 27, 2019

77% said social media influencers; 67% said internal employees and spokespeople; 65% said journalists; 59% said bloggers; 53% said customers; 53% said external experts; and said 30% celebrities. In B2B technology businesses, I encourage clients to define a project – a study, white paper, or webinar to test the waters.

Survey 116

Survey Journalism Study Pitching 116

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Adam is a digital marketer. I think so. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

MaccaPR

MARCH 2, 2017

Content and Inbound Marketing Blogs. Content Marketing Institute – Joe Pulizzi, the Godfather of content marketing, generates a freakishly vast amount of podcasts, e-books, white papers and webinars on his discipline. 9 (More) Lessons From the World’s Best Content Marketing Brands ”. “

Blogging 48

Blogging Marketing YouTube Content Marketing 48