Cision

APRIL 28, 2015

Bad content is just like bad fuel. Your engine doesn’t perform well, it’s sluggish, and doesn’t get the mileage you expect. Podcasters, start thinking like a sound engineer or public radio news producer, and play with ambient and “found sound.” Want to create content that gets you noticed?

Content Marketing 120

Content Marketing Marketing Engineering Film 120

Contently - Strategy

AUGUST 16, 2024

And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Even more impressive, 97% of B2B marketers use LinkedIn as part of their content marketing strategy. Top 5 LinkedIn Marketing Examples From U.S.

LinkedIn 98

LinkedIn Examples Branding Brand 98

Cision

OCTOBER 16, 2015

Edelman’s 2015 Trust Barometer Study found that for the first time, online search engines surpassed traditional media as the most trusted news source among the general public. ” Consequently, publishers of online media struggle to control the promotion of specific content over others. Images: U.S.

Content Marketing 120

Content Marketing Marketing Radio Media 120

Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop content to entertain and never sell, but what if people really want to buy from you? Entertain, don’t sell.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

The Proactive Report

SEPTEMBER 3, 2024

While conventional SEO tactics like keyword optimization and content marketing remain crucial, there’s a lesser known, yet highly effective, approach that can significantly amplify these efforts: Search Box Optimization (SBO). What is Search Box Optimization? The Search Box is the space where a searcher types in their query.

SEO 246

SEO Engineering Google YouTube 246

Sword and the Script

APRIL 18, 2020

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly.

Trade Shows 126

Trade Shows Content Marketing Conference Marketing 126

ImPRessions - Crenshaw Communications

MARCH 3, 2022

Formerly the SiriusDecisions Summit, now produced by the eminent industry analyst Forrester Research , this premier event for B2B marketing, sales and product leaders sets out to empower their strategies, fuel the revenue engine and drive the business forward. Content Marketing World & Expo (September, Cleveland).

Conference 304

Conference B2B Case Study Content Marketing 304

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills.

Content Marketing 101

Content Marketing Marketing SEO Video 101

Prowly

NOVEMBER 24, 2020

Content marketing, on the other hand, is often seen as a mundane activity that churns out information in an attempt to utilize links, keywords, and SEO to generate search engine traffic. The post Why PR Teams Should Take Their Cue from Content Marketing Experts appeared first on Prowly Magazine.

Content Marketing 104

Content Marketing Marketing SEO Engineering 104

Sword and the Script

JANUARY 16, 2018

You cannot run content marketing like a campaign. You can, however, run campaigns inside a content marketing program. Campaigns are how every marketer is trained to think. There is nothing wrong with any of this, but is not content marketing. If this sounds like semantics, it is not.

Content Marketing 108

Content Marketing Marketing B2B Engineering 108

Buzzstream

JANUARY 9, 2019

Content marketing takes time and effort. By working together with other guest bloggers on content creation and helping each other get mentioned, we’re building useful, long-term relationships. Since we’re looking for long-term co-marketing opportunities we also check if the influencer we want to target has the same focus as us.

Content Marketing 134

Content Marketing Marketing How To Resources 134

Cision

FEBRUARY 5, 2016

Bernie Borges is executive producer of Social Business Engine , CEO of Find and Convert , an IBM Futurist , a Dell Social Influencer and frequent speaker at marketing conferences and private events. Native advertising is one of the most controversial and least understood concepts in contemporary marketing.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

5W PR

JANUARY 13, 2025

The rise of digital channels and content marketing ushered in a new era for thought leadership. Companies began to recognize the value of creating valuable content that addressed the needs and interests of their target audience. This expands brand visibility and reaches a wider audience beyond traditional PR channels.

Leadership 78

Leadership B2B Tools Engineering 78

Stern + Associates

AUGUST 3, 2017

A robust content marketing strategy involves a mix of valuable content: articles, blogs, case studies, infographics, podcasts, webinars, videos. This content is considered “valuable” because it has been carefully crafted.

Content Marketing 115

Content Marketing SEO Case Study How To 115

5W PR

JANUARY 7, 2025

For example, a hotel chain operating in the Middle East might need to adjust its marketing materials to be more modest and respectful of local traditions. Translate content into local languages to ensure effective communication. This includes website content, marketing materials, and social media posts.

Hotels 78

Hotels Local Marketing Engineering 78

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

Content marketing Creating high-quality, informative content that answers common voice search queries can position a company or their leader as an industry expert and increase its chances of being featured in voice search results.

SEO 339

SEO Reputation Local Consumer 339

Contently - Strategy

OCTOBER 3, 2024

Whether you’re a seasoned SEO content strategist or just getting started, or you’ve hired a SEO strategist from Contently’s talent network , using the software at your disposal can make the difference between getting lost in the search engine shuffle and rising to the top of the rankings. Oh, and it’s free!

SEO 89

SEO Content Marketing B2B Tools 89

Sword and the Script

AUGUST 27, 2019

Content marketing could quite possibly be the most misunderstood concept in marketing today. Most confuse content marketing as synonymous with content, which is a solid way to make sure your content marketing program underperforms, or worse, fails. So, what is content marketing?

Content Marketing 90

Content Marketing Marketing B2B Web 90

PR 20/20

FEBRUARY 20, 2023

That's where inbound marketing and content marketing relate. Think of them as the smooth talkers of the marketing world—using engaging content and helpful information to attract and win over potential customers. Search engine optimization (SEO). What is content marketing? Case Studies.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

5W PR

DECEMBER 18, 2022

Incorporating content marketing and public relations efforts can generate very valuable results for companies. It’s highly likely that PR professionals don’t have an in-depth understanding of search engine optimization , which the content marketing team should have. Communication. Campaign themes.

Content Marketing 88

Content Marketing Publicity Marketing Resources 88

Agility PR Solutions

AUGUST 26, 2021

Search Engine Optimization is an important aspect of a brand’s content marketing. For a brand’s SEO to be effective, comms pros need to have a keen understanding of their target audience and design a relevant content strategy. The post 3 ways digital PR and SEO work together appeared first on Agility PR Solutions.

SEO 170

SEO Digital PR Engineering Content Marketing 170

Contently - Strategy

JULY 31, 2019

Content marketers never make content for content’s sake. A content marketing platform (CMP) is software for organizing the content marketing process. It looks a lot like a CMS (content management system), but a CMP is designed to help marketers do their jobs effectively.

Content Marketing 100

Content Marketing Marketing Media SEO 100

5W PR

NOVEMBER 26, 2024

Authentic Collaborations Encourage influencers to create genuine and organic content that showcases the game’s unique features and benefits. Track Performance Monitor metrics such as engagement rates, website traffic, and sales to measure the impact of influencer marketing campaigns.

Video 78

Video Trends Marketing Advertising 78

Cision

OCTOBER 6, 2016

But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment. With traditional media relations efforts, you’re lucky to get a link back to your company website’s home page.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

OCTOBER 4, 2017

This post, however, is aimed to put visual content on the pedestal. As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. Visual Content Impacts Your Performance. About Seth Gilpin.

How To 282

How To Storytelling B2C Measurement 282

5W PR

OCTOBER 22, 2024

Leveraging Multiple Marketing Channels A 360-degree marketing strategy involves utilizing a variety of channels to reach the target audience effectively. Content marketing is all about creating high-quality content, such as blog posts, videos, and social media updates, to educate and engage the audience.

Travel 78

Travel Marketing Engineering Advertising 78

Cision

JANUARY 10, 2018

However, once you taste success in your new endeavor, aim to cement your position as an emerging thought leader in the industry, with a focused content marketing strategy. This means that a solid content marketing strategy will do wonders for your brand messaging.

Branding 254

Branding Brand Web Content Marketing 254

Cision

JUNE 13, 2017

But without a distribution channel, your company blog is like a car without an engine. It can sit pretty in your driveway, for only your neighbors and friends to see — or you can equip it with a turbocharged engine that will get it on the road and in front of new viewers. A distribution channel like PR Newswire can be your navigator.

Blogging 215

Blogging Company Engineering Airlines 215

ReimaginePR

JULY 25, 2018

There’s no denying the power of SEO or search engine optimization. It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. You know the major search engines. Algorithm – the program the search engines use to determine what pages show up for any given search query.

SEO 211

SEO Tools Engineering Google 211

PR 20/20

JANUARY 19, 2023

Engineer Elizabeth. If not, now’s the time to start—especially if you prefer streamlined content marketing efforts. Below we dive into buyer personas, the benefits, and how they can support your overall content marketing strategy. M arketer Madison. Architect Anna. What is a buyer persona?

Content Marketing 78

Content Marketing Marketing eBook SEO 78

PR 20/20

JANUARY 6, 2023

Practice search engine optimization. Search engine optimization, or SEO, is the practice of capitalizing on keywords to drive users to your website. You can also add these keywords to your existing website content to help boost its search engine ranking. We list a few key tactics below. But how can you get started?

Engineering 86

Engineering SEO How To Resources 86

Sword and the Script

APRIL 1, 2025

Third Door Media publishes marketing trades including Search Engine Land and Martech. PR pros are getting into publishing with content marketing. Publishers are getting into PR with sponsored content and niche wire services. It also runs related conferences including the Martech Conference and SMX.

Software 159

Software Pitching SEO Tools 159

Sword and the Script

JANUARY 21, 2025

I started a blog to provide hands-on learning about content marketing and social media. Second, this blog epitomizes what I do for clients; I practice what I preach: this is why PR and content marketing need each other. 3 recent surveys predict #B2B #marketing budgets will get a boost in 2025 1. And I have.

Google 157

Google Course Survey YouTube 157

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst. PR and SEO are joined.

Trends 124

Trends SEO Leadership Print 124

Prowly

FEBRUARY 13, 2025

4 Content engagement Take a peek at your content marketing strategy. Brand awareness tools offer not only social listening features, but content-related ones as well. 5 Branded search volume Track what is on the rise across search engines. 5 Branded search volume Track what is on the rise across search engines.

Measurement 104

Measurement Tools Branding Brand 104

Agility PR Solutions

MAY 20, 2020

A good marketing strategy can help you to reach your target market. Common tactics that many businesses use include search engine optimization, content marketing, and email marketing. You want to attract new customers and keep the ones you already have. Many businesses take […].

Engineering 148

Engineering Content Marketing Strategy Marketing 148

Onclusive

MARCH 8, 2018

They discussed how AI is already impacting the PR industry, how AI will impact the role of PR and content marketing professionals, and how to leverage this evolution to drive business impact and success. She quoted Columbia University’s Professor of Mechanical Engineering Hod Lipson: “Data is the fuel and the algorithm is the engine.”

Case Study 170

Case Study Engineering Measurement Big Data 170