Contently - Strategy

AUGUST 14, 2024

As a content marketer, your job is to create engaging pieces that organically connect with readers (or listeners, or viewers… you get the gist). More generally, a few ways NLP impacts search include: Semantic understanding : NLP helps search engines comprehend the meaning behind words—not just match keywords.

SEO 52

SEO Engineering Google Local 52

Contently - Strategy

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? Content that makes readers “feel like they’ve had a satisfying experience” gets priority.

SEO 134

SEO Strategy Google Engineering 134

Contently - Strategy

JANUARY 25, 2023

What does voice search mean for content marketers in 2023? But first, let’s connect the dots between voice search and digital marketing. Voice Search & Digital Marketing: What’s the Connection? Basic search engine optimization (SEO) principles still apply to voice searches. We have four takeaways.

SEO 128

SEO How To Mobile Engineering 128

Deirdre Breakenridge

MAY 8, 2017

The survey responses underscore its importance and benefits to driving awareness among target audiences, engagement, SEO and content marketing. Simon Erskine Locke is Founder & CEO of CommunicationsMatch TM a global communications-focused matching search engine. With 5,000 U.S.

Agency 223

Agency Survey SEO Social Media 223

Critical Mention

JULY 13, 2021

I also can’t say enough about the work that our engineering, product and DevOps have done. They are tireless in their efforts to provide our clients with the best suite of tools on the market, and the Instagram release is one more example of their commitment to that goal.”.

Instagram 156

Instagram Industry Media Analytics 156

Critical Mention

JANUARY 16, 2020

Search engine optimization strategies are continuously evolving with search algorithm updates and popular changes in search trends. It’s important for marketing, communications and PR pros to keep SEO strategies in mind when creating content. Internal links: A link on your website that leads to another page of that same website.

SEO 80

SEO Strategy Engineering Mobile 80

Contently - Strategy

MARCH 22, 2024

But not just any content will do; you’ll need well-written, well-organized SEO content to add power to your SEO editorial calendar. What Is SEO Content? SEO content is content optimized for search engines. This creates SEO-optimized content. Q: How important is mobile optimization for SEO?

SEO 52

SEO How To Engineering Mobile 52

5W PR

APRIL 11, 2022

This can improve a company’s SEO efforts, and help its websites jump to the top of search engine results pages. By aligning their content marketing efforts with their SEO practices, businesses can improve their visibility, which will increase the number of people who come across their PR messages.

Publicity 97

Publicity SEO Engineering Tools 97

Onclusive

MARCH 19, 2019

As a team, we enable PR, Communications, and Content Marketing professionals to drive better brand and business outcomes with insights across owned, earned, sponsored, and amplified media including: Key Message Tracking. Communicate the value of these solutions to the customers internal teams and executives.

Measurement 150

Measurement Engineering Data Content Marketing 150

Cision

OCTOBER 6, 2016

But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment. It’s a primary communications channel both internally and externally. Owned media, aka content, is content you produce that lives on your website or blog.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Contently - Strategy

NOVEMBER 29, 2023

At the heart of this alignment lies a well-structured content framework grounded on solid topic pillars, which act as the foundation for content marketers to build compelling, relevant, and targeted content. They serve as the cornerstone of your content marketing strategy.

How To 52

How To SEO Content Marketing Engineering 52

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. The other half is content distribution. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. What about duplicate content? 6) It’s important to build internal links.

Content Marketing 110

Content Marketing Pitching Social Media Blogging 110

Onclusive

DECEMBER 17, 2018

The financing will fuel investment in engineering, data science and product development and accelerate the expansion of the company’s international footprint.

Analytics 150

Analytics Data Big Data Technology 150

Contently - Strategy

NOVEMBER 22, 2023

That said, how do you transcend from a messy spreadsheet or sticky notes on a bulletin board to a comprehensive content marketing engine? Ensure consistency: One of the biggest keys to content marketing success is a consistent posting schedule—it helps your audience stay engaged.

How To 52

How To Content Marketing Analysis eBook 52

Prohibition

NOVEMBER 16, 2022

In simple terms, the higher the DA, the more Google recognises that the site is trustworthy – therefore pushing it up the rankings on search engines. Combining SEO and content marketing will increase your online presence, as the reach is much greater from higher rankings. Increased Market Share.

Digital PR 62

Digital PR Brand Branding SEO 62

Landis PR

JULY 29, 2024

In this week’s blog, we are featured in Public Relations Global Network ‘s Faces and Markets of PRGN. Photo courtesy of Pixabay By Sean Dowdall Business environment in San Francisco The San Francisco Bay Area is the economic engine of Northern California. Click here for the original blog. s premier convention center.

Communications 59

Communications Healthcare Biotechnology Tourism 59

PR 20/20

APRIL 28, 2016

Snackable content like listicles, quizzes and clickbait are popular in many industries. Complex B2C and B2B sales require content that educates and informs buyers on intricate software, technology, engineering or financial products, processes and concepts. That’s where hacking technical content marketing comes in.

Content Marketing 40

Content Marketing Marketing Financial Engineering 40

Critical Mention

JULY 31, 2019

Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty. Marketing can piggyback off that media coverage to make more strategic media buys while crafting related owned media assets (like ebooks or case studies).

Marketing 68

Marketing SEO Guidelines eBook 68

PR 20/20

OCTOBER 14, 2016

“SEO is no longer just about 200 ranking factors," according to Gianluca Fiorelli , SEO and web marketing consultant. How do we, as content marketers, focus on making our websites these undeniable sources for answers? How RankBrain Changes Content Marketing. This is what we need to keep an eye on.

SEO 40

SEO Content Marketing Strategy How To 40

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

B2C 157

B2C Study Exercises Sports 157

PR Fuel

MARCH 14, 2021

Press releases are different than content marketing blog pieces in that they’re also written like a news story. However, this doesn’t mean that press releases can’t be good for search engine optimization! What is Search Engine Optimization? Search engine algorithms want to give users the best experience.

SEO 52

SEO Engineering Web Trade Shows 52

Solo PR Pro

DECEMBER 22, 2020

Whether you’re a marketing or PR executive, a PR pro interested in media intelligence or one who manages communications, the International Association for the Measurement and Evaluation of Communication (AMEC) has the conference just for you. Content Marketing World. Hosted by the Content Marketing Institute — a.k.a.

Conference 58

Conference Content Marketing Community Education 58

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. This article presents eight practical and effective tips to help content writers strike the perfect balance between user-friendly content and search engine optimization (SEO) strategies.

Engineering 100

Engineering Writing Mobile SEO 100

PR Fuel

JULY 7, 2021

Search engine optimization (SEO) can help your website rank higher on search engine results pages (SERPs). Keep reading to discover everything you need to know about press release search engine optimization. Nearly 70% of all online activities begin with search engines like Google. Attract Referral Traffic.

SEO 52

SEO Engineering How To Google 52

PR 20/20

SEPTEMBER 29, 2020

The Cognitive Content Hub is an in-depth, strategic framework that marries human and artificial intelligence to grow businesses through content marketing. Content creation : Blogging and gated content were built on HubSpot. Social media : All social media marketing ran through HubSpot.

Case Study 92

Case Study Study Brand Branding 92

Buzzstream

AUGUST 28, 2024

Roxhill – UK Standard Roxhill is a media database for UK and international journalists, broadcasters, bloggers, and podcasters. For example, by selecting categories such as Business & Finance, Manufacturing, Engineering & Energy, and Health, you will receive real-time inquiries from journalists directly into your inbox.

Media 62

Media Reddit Digital PR Tools 62

Sword and the Script

AUGUST 25, 2015

The organization published a well-written press release that drew me in and pointed to one overarching conclusion: Most view their content marketing process as ad hoc, decentralized and driven by internal stakeholder interests. Content marketing is maturing slowly and steadily.

Survey 60

Survey Content Marketing Report Corporate 60

Sword and the Script

JANUARY 20, 2018

Other readers liked these related posts: Does Blockchain Really Have Marketing Potential? Why You Can Run a Campaign Inside Content Marketing, but Not the Other Way. There are obvious use cases for media relations , analyst relations (think: MQ briefings), and internal communications. Further, Ms.

Case Study 97

Case Study B2B Study Marketing 97

Sword and the Script

AUGUST 14, 2018

This was followed by “social networks and search engines bypassing traditional media” with 25%. It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. based reporters said, “ensuring content is 100 percent accurate is the most important” in their organization.

Survey 103

Survey Report Media B2B 103

Critical Mention

OCTOBER 21, 2018

To increase their search engine rankings, a lot of businesses try black hat SEO tactics, like stuffing keywords into their content or misleading consumers to visit their site. There is a lot more than what meets the eye when it comes to getting to the top of search engines. Spam links don’t fool search engines.

SEO 74

SEO Strategy Engineering Google 74

PR 20/20

JUNE 13, 2017

Related Read: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Many of the rising AI tech companies have significant venture capital funding, but limited market success to prove the products work and that their business models are scalable. These technologies are at varying levels of maturity.

Marketing 51

Marketing Technology Content Marketing Conference 51

Sword and the Script

OCTOBER 31, 2017

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. I called these basics “engines” because they are a combination of process and mechanism. Analytics are an important part of a content marketing program.

Engineering 63

Engineering Content Marketing Marketing Analytics 63

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Content optimization for the mobile and semantic web. Want to make standout content?

Trends 120

Trends Mobile Web System 120

Critical Mention

DECEMBER 17, 2019

YouTube is the second most popular search engine in the world (Search Engine Journal). YouTube Users watch 180+ million hours of content on TV screens each day (Tubefilter). YouTube has almost 2 billion monthly active logged-in users (YouTube for Press).

YouTube 91

YouTube Radio Analytics Television 91

The Resolution Blog

NOVEMBER 25, 2015

20 content marketing experts explore online developments that could see more marketers than ever turn to editorial content next year. He’s talking about the same topic the PRSA International conference this weekend in Atlanta. We’ve kicked off a new video series explaining just that. Or do they?

eBook 120

eBook Google Tools Analytics 120

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Content Marketing World Conference and Expo.

Conference 97

Conference Marketing Case Study Content Marketing 97

Ishmael's Corner

MAY 17, 2015

Showing knowledge that transcends zone blitzes and optimizing the price point of a 12-ounce domestic beer, the New England Patriots jumped into the content marketing game last week. Evaluating the microsite from a content marketing perspective, I applaud the concept. Virtually no internal linking.

SEO 60

SEO Real Estate Google Content Marketing 60