Deirdre Breakenridge

MAY 8, 2017

Creativity, multi-disciplinary/integrated communications, reputation and specialized expertise were priorities in agency search. Content and social media capabilities followed close behind. The survey responses underscore its importance and benefits to driving awareness among target audiences, engagement, SEO and content marketing.

Agency 223

Agency Survey Social Media SEO 223

Onclusive

MARCH 8, 2018

They discussed how AI is already impacting the PR industry, how AI will impact the role of PR and content marketing professionals, and how to leverage this evolution to drive business impact and success. She quoted Columbia University’s Professor of Mechanical Engineering Hod Lipson: “Data is the fuel and the algorithm is the engine.”

Case Study 170

Case Study Engineering Measurement Big Data 170

Prowly

FEBRUARY 13, 2025

A strong reputation can be a game-changer. There are so many brands on the market and customer preferences are shifting constantly. 4 Content engagement Take a peek at your content marketing strategy. Brand awareness tools offer not only social listening features, but content-related ones as well.

Measurement 104

Measurement Tools Brand Branding 104

Prowly

FEBRUARY 26, 2025

Rather, focus on securing placements that will increase your online reputation, reinforcing expertise and trust. They've leaned into playful, meme-driven storytelling, and in turn the brand generated a massive increase in brand awareness, increased domain authority and a getting boost in search engines. Is PR for SEO dead?

Digital PR 104

Digital PR Case Study SEO Measurement 104

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. It’s not working anymore because more tech companies are chasing fewer in-market buyers.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

FEBRUARY 6, 2018

Search Engines, Social Media and Journalism. In reviewing the study, I think it has implications for business in public relations and content marketing. You can and should run content marketing like a publisher. PR is the guardian of reputation. Visibility is a Commodity; Trust is the Ultimate Conversion.

Content Marketing 79

Content Marketing Marketing Journalism Financial 79

Prohibition

AUGUST 4, 2021

A brand’s reputation can be described as how the general public perceives your organisation. Your reputation as a brand reflects the level of trust your target market has in you. Online Brand Reputation Management is used to help build relationships with customers and increase sales conversions. Why You Need It.

Reputation 62

Reputation Brand Branding SEO 62

PR Fuel

AUGUST 26, 2021

About 80% of consumers prefer to learn about a business through custom content. Without a content marketing strategy, you could miss a chance to reach customers. About 68% of marketers use content marketing to build credibility with their audience. It could boost your search engine ranking as a result.

Engineering 106

Engineering SEO Consumer Content Marketing 106

Prohibition

NOVEMBER 7, 2023

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. You can also filter for positive and negative sentiment as well as dates.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

The Proactive Report

FEBRUARY 27, 2021

Plagiarism is a high-level risk for any content but especially on the internet. especially for the one that is associated with the internet like freelancing, business websites, blogger, or other content marketing. This is because the search engine never compromises on the one that has the problem of plagiarism.

Engineering 130

Engineering Reputation Data Advertising 130

Prohibition

AUGUST 4, 2021

Your reputation is the most critical aspect of your business. That means online business reputation management isn’t an optional extra anymore—it’s essential. A single mistake online could ruin your brand’s reputation and cost you a lot of business; why take the chance? What is online reputation management?

Reputation 62

Reputation Company Engineering Banking 62

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

The Resolution Blog

OCTOBER 7, 2015

Fast forward seven years, and I wish I – and the rest of the public relations industry – had taken more of an interest in the evolution of search marketing. To be fair, search engine optimisation in those days required a fair bit of technical skill and was a completely different discipline to public relations.

SEO 120

SEO Engineering Content Marketing Google 120

PR Fuel

JULY 21, 2021

Content marketing is three times more efficient in generating leads than outbound marketing. In fact, 72% of companies say content marketing increases leads. About 80% of marketers intend to spend more on content marketing this year. Increasing your search engine rankings.

Measurement 106

Measurement How To Engineering Consumer 106

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. If your content can’t be indexed and found online, you’re wasting time and money. Use keywords.

Content Marketing 58

Content Marketing Marketing Brand Branding 58

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. What the PR team does integrates into elements beyond the traditional marketing umbrella it used to sit under.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

5W PR

OCTOBER 9, 2024

While distinct, Public Relations (PR) and Digital Marketing can form a powerful alliance to amplify a brand’s reach and reputation. Understanding PR and Digital Marketing Public relations is a strategic communication discipline that builds and maintains positive stakeholder relationships.

Marketing 78

Marketing Engineering Crisis Communications SEO 78

Contently - Strategy

NOVEMBER 1, 2023

Imagine you’ve just created an outstanding eBook that breaks down the hottest topic in your industry, and now you’re ready to roll out an entire digital content marketing strategy behind it. Better SEO Search engine optimization thrives on relevance and diversity.

Content Marketing 52

Content Marketing Strategy eBook Marketing 52

Deirdre Breakenridge

MARCH 23, 2016

Gerry Tschopp, Senior Vice President of Public Affairs at Experian said it well, “I want to know enough about PR ‘wins’ so I can speak to business leaders in key data points or success stories that drive business and reputation. And then communicate every month, how we perform against objectives that support our business strategies.”.

Communications 150

Communications How To Analytics Public Affairs 150

Polaris

MARCH 20, 2015

Every business owner needs to know something about search engine optimization. In 2006, we started working with a reputable search company. For your own sake, learn a little something about search engine optimization. Content Marketing' And we’d held those positions for several years. It turns out it was.

SEO 100

SEO eBook Google Engineering 100

The Hoyt Organization

JUNE 14, 2024

Google’s Helpful Content Update has changed how we approach SEO and impacted many travel sites positively and negatively. This update emphasizes creating people-first content that satisfies users’ curiosity. What can your travel brand do to meet these guidelines and rank high on search engines?

Travel 82

Travel Brand Branding Guidelines 82

Waxing UnLyrical

FEBRUARY 20, 2013

And reputation management is often a large part of what we, as PR professionals, do; for some, it’s what they specialize in and focus on. There are also numerous companies that offer to “scrub” your reputation for you (for varying amounts of money), or teach you how to do it yourself; though at least in the U.S.,

Government 110

Government Reputation Web Corporate 110

5W PR

DECEMBER 24, 2020

Digital PR is an online marketing approach that’s used to increase a brand’s awareness via internet-based strategies. Employing novel methods like content marketing, social media, search engine optimization, and influencer outreach, digital PR is a powerful strategy that brands can roll-out to improve their online presence and visibility.

Digital PR 88

Digital PR Brand Branding Engineering 88

5W PR

MARCH 18, 2023

To qualify for this, businesses must cultivate a strong reputation and make themselves known to investors through corporate communication. To do this, companies should be utilizing online marketing strategies such as search engine optimization (SEO) , content marketing, social media, and email campaigns.

Company 88

Company Corporate Product Launch Internal 88

5W PR

SEPTEMBER 30, 2024

While tactics like search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing are essential for driving traffic and generating leads, they often struggle to build brand awareness and create a lasting impression.

Marketing 78

Marketing Case Study Reputation Advertising 78

5W PR

APRIL 11, 2022

No matter the size of a business, every company depends on its reputation to achieve success. This can improve a company’s SEO efforts, and help its websites jump to the top of search engine results pages. That’s what makes public relations a key tool for managing businesses and helping them improve their public images. .

Publicity 97

Publicity SEO Engineering Tools 97

5W PR

MAY 6, 2022

SEO and Content Marketing. PR can help with the company’s search engine page ranking (SERP) and content strategy by being a source of brand awareness, website authority, and driving organic traffic. PR can help the company get covered in reputed publications.

How To 88

How To B2C SEO Content Marketing 88

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation. Then, how can PR aid your video marketing campaigns to create top-of-mind awareness? Effective PR also involves managing the company’s reputation when problems arise during the campaign period.

Video 110

Video Marketing SEO Social Media 110

Rock the Status Quo

JUNE 30, 2015

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. The need for writing skills is a bit obvious, yet neglected by most people in all areas of marketing. Enter multitasking! What was the result?

LinkedIn 100

LinkedIn Brand Branding SEO 100

Burrelles Fresh Ideas

APRIL 9, 2024

Understanding the synergy In today’s digital age, the fusion of public relations (PR) with social media marketing is not just beneficial; it’s essential. Because it leverages the power of online platforms to amplify brand messages, engage directly with target audiences, and manage reputation in real time.

Social Media 93

Social Media Marketing Media Storytelling 93

The Proactive Report

JUNE 29, 2015

An author biography or testimonials from real customers can help boost your site’s trustworthiness and reputation. High quality: Your site’s content should be unique, specific and high quality. Keep in mind that your content should be created primarily to give visitors a good user experience, not to rank well in search engines.

Google 100

Google Training Engineering Web 100

Contently - Strategy

NOVEMBER 27, 2018

Here are the seven tasks to focus on before you start creating content. A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. In content chaos , the first mistake marketers make is leaning too heavily on intuition. Enter: Google.

Strategy 111

Strategy How To Content Marketing Analysis 111

Landis PR

NOVEMBER 26, 2022

Search engines are partial to well-written content; a good press release can help you rank and index well on search engines like Google. With your press release, you can create relevant keywords and links to your company’s website to improve your search engine ranking.

Company 98

Company Communications Case Study Engineering 98

5W PR

AUGUST 19, 2019

Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media. Digital PR agencies, then, now combine the best of traditional PR with a focus on emerging trends in content marketing and social media marketing- and more.

Digital PR 76

Digital PR Print Construction Television 76

The Resolution Blog

JANUARY 8, 2018

Google has just announced one the biggest changes to the search engine in recent years. The 3 Behaviors Driving the Most Creative Content Marketers Using a lovely ice cream analogy Jay Acunzo, founder of Unthinkable explains the behaviours that are helping the best in content marketing succeed. Get up to date here.

Tools 137

Tools Publicity SEO Measurement 137

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing. Content marketing isn’t a new idea. Your goal with content marketing is not to sell directly to your audience.

Publicity 83

Publicity Small Business Advertising Advertising 83

Prohibition

JANUARY 29, 2024

Here, we’ll be delving into why blogging is the tool your business needs, as well as some tips on how to write an attention-grabbing blog to consolidate your content marketing strategy. Seach Engine Optimisation (SEO) is the holy grail of online visibility, and blogging is your trusty friend when it comes to this.

Blogging 62

Blogging SEO Engineering Mobile 62