PRSay

MAY 10, 2022

DON’T lead with the features: Doodley Doo is an innovative and fun way for your employees to upskill in data visualization and data storytelling. DO lead with the benefits: Help your employees boost their data visualization and storytelling skills with Doodley Doo.

Case Study 193

Case Study Writing Training Engineering 193

The Hoyt Organization

MARCH 8, 2024

The answer lies in the power of storytelling. Effective storytelling is about creating a compelling narrative that connects your brand with its audience on an emotional level. Utilize Content Marketing Content marketing can amplify your brand story to a wider audience and make it more discoverable.

Storytelling 91

Storytelling Branding Brand Consumer 91

Contently - Strategy

SEPTEMBER 5, 2024

It’s more than a marketing asset—it’s a storytelling tool that can make a major impact on potential investors, customers, and your bottom line. It sets you apart from the competition Unlike generic marketing materials, a fintech case study illustrates how your products and services address specific pain points in deep ways.

Case Study 52

Case Study Study Storytelling Infographics 52

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. The rise of data-driven marketing has been a difficult transition for some PRs because few of us are data engineers and the old guard is unlikely to be trained in analytics.

Trends 124

Trends SEO Leadership Print 124

Onclusive

MARCH 8, 2018

They discussed how AI is already impacting the PR industry, how AI will impact the role of PR and content marketing professionals, and how to leverage this evolution to drive business impact and success. She quoted Columbia University’s Professor of Mechanical Engineering Hod Lipson: “Data is the fuel and the algorithm is the engine.”

Case Study 170

Case Study Engineering Measurement Big Data 170

Sword and the Script

JANUARY 21, 2025

Further, George Lucas seemingly draws on real historical events in his storytelling. Bonus: I take the best of what Ive read about marketing and comms and add it to a monthly newsletter. I started a blog to provide hands-on learning about content marketing and social media. CMOs say marketing budgets grow to 12.7%

Google 157

Google Course Survey YouTube 157

Prowly

FEBRUARY 26, 2025

From press releases, to earned, organic attention Yes, press releases serve a purpose like no other, but they do little in terms of creating the type of storytelling, collaborations, and initiatives that digital public relations can create. While AI helps automate tasks and speed up workflows, it can't replace the human touch.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Contently - Strategy

JULY 31, 2019

Content marketers never make content for content’s sake. A content marketing platform (CMP) is software for organizing the content marketing process. It looks a lot like a CMS (content management system), but a CMP is designed to help marketers do their jobs effectively.

Content Marketing 100

Content Marketing Marketing Media SEO 100

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. ” ~ Morgan McLintic , CEO, Firebrand Communications 6.

Writing 211

Writing Communications Marketing B2B 211

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Search Engine Land. Search Engine Watch.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Critical Mention

FEBRUARY 10, 2018

What the PR team does integrates into elements beyond the traditional marketing umbrella it used to sit under. I don’t know of any other role where you get to interact with so many other departments, ranging from sales to engineering to the executive team. Storytelling is our game . Today, storytelling is a buzzword.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. Through content marketing, we work hard to design narratives that inspire, inform, explain, and even challenge what our buyers might already believe. Luckily, new technologies are enabling marketers to deliver on smarter content marketing strategies.

Storytelling 63

Storytelling B2B Content Marketing Data 63

Deirdre Breakenridge

NOVEMBER 16, 2016

The PRTech ecosystem only included a small swarm of companies when we first started AirPR, and now it spans more than 80 , including things like corporate newsroom publishing platforms (Pressvine), visual storytelling tools (Canva), and measurement and analytics tools (what we do). You can’t argue with the data. What is it?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Contently - Strategy

MARCH 5, 2024

But finance content doesn’t have to be far from the excitement—after all, it takes budgeting know-how to afford those pricey shoes. Believe it or not, financial content for a bank can be fertile ground for creativity. Branded content marketing for financial institutions doesn’t always have to mean posting a boring blog.

Financial 52

Financial Content Marketing Examples Banking 52

Solo PR Pro

APRIL 2, 2019

Our recent blog covering the relationship between SEO and PR shared the good news that content marketing remains a valid and successful method of supporting search engine ranking. With content ranging from blogs to podcasts to video, what qualifies as the most effective content marketing these days?

Content Marketing 45

Content Marketing Report Trends B2C 45

Marketwired

FEBRUARY 23, 2016

The biggest thing to keep in mind is that any tech or tool should empower you to focus on what matters most: critical thinking, relationship-building and storytelling. Leta Soza is the Director of PR Engineering & Ops at AirPR where she specializes in PR strategy, content marketing, community cultivation, and analytics.

Tools 125

Tools Analytics Software B2C 125

Waxing UnLyrical

OCTOBER 21, 2015

I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. PR pros are very familiar with the deliciousness of storytelling. Don’t be afraid to let data be the peanut butter to your storytelling jelly.

Storytelling 40

Storytelling Data Analytics Engineering 40

Cision

APRIL 6, 2015

Search engines don’t listen to and deduce context from audio (at least not as of this writing). Co-hosted by Lulu Miller and Alix Spiegel, Invisibilia interweaves narrative storytelling with scientific research that will ultimately make you see your own life differently.” Best Practices Featured Content Marketing'

Engineering 120

Engineering Tools Examples YouTube 120

ReimaginePR

OCTOBER 10, 2016

Why Video Marketing is Important. Video is an essential part of your content marketing strategy. This gap gives you an incredible opportunity to market to the community of users that 90% of small businesses neglect. YouTube is the second largest search engine on the Internet, second only to Google. Click Here.

Video 120

Video Strategy YouTube Marketing 120

Rock the Status Quo

JUNE 30, 2015

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. The need for writing skills is a bit obvious, yet neglected by most people in all areas of marketing. Enter multitasking! You only get this by writing.

LinkedIn 100

LinkedIn Branding Brand SEO 100

Burrelles Fresh Ideas

APRIL 9, 2024

Crafting stories that resonate One key aspect of merging PR with digital strategies is the art of storytelling. Brands are no longer faceless entities; they’re storytellers vying for the audience’s attention amidst a sea of content. He has been involved with search engine optimization and internet marketing since 2007.

Social Media 93

Social Media Marketing Media Storytelling 93

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s How can they do that?

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Frederik Vincx

JULY 25, 2023

And later creating an inbound sales engine via content marketing and conversion optimization. Our clients have testified to the increased efficiency and enhanced storytelling ability that our toolkit provides. Role As a co-founder, my role was broad, mostly focussed on the creative aspects.

Software 78

Software Banking Resources Government 78

Critical Mention

JULY 31, 2019

Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty. Marketing can piggyback off that media coverage to make more strategic media buys while crafting related owned media assets (like ebooks or case studies).

Marketing 68

Marketing SEO Guidelines eBook 68

Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Contently - Strategy

JULY 28, 2021

That results in a lot of different content that CarMax needs to create to meet the needs of its audience, which is where Contently’s content marketing platform and award-winning network of freelance writers come in. The acquisition strengthened the partnership they already had on dynamic video content.

SEO 120

SEO Automotive YouTube Video 120

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Experiential storytelling. The premier gathering of digital marketers on planet Earth!”. If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. Content Marketing World Conference and Expo.

Conference 97

Conference Marketing Case Study Content Marketing 97

Rock the Status Quo

SEPTEMBER 23, 2015

MILLION TWITTER USERS and 23+ million timelines , largely thanks to the reach of my amazing guest, Danny Sullivan ( Search Engine Land ). This month, we hit our highest numbers ever, REACHING OVER 1.25 Source: Hashtracking. How insane is that!!!! It’s unbelievable. Flabbergasting. ( And clearly past time to find sponsors.

Twitter 100

Twitter Social Media Resources Google 100

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. But is it really that easy?

Strategy 67

Strategy How To B2C Content Marketing 67

Bad Pitch Blog

APRIL 23, 2012

It offers visitors a feature story and related content, including video and photo content -- all armed with sharing tools. Plus there''s a media request form, key links and a subnav with a search engine to access more relevant assets on the site. GE''s Pinterest boards show a very visual side of the brand.

Pinterest 72

Pinterest Engineering Video Banking 72

Ishmael's Corner

MAY 17, 2015

Showing knowledge that transcends zone blitzes and optimizing the price point of a 12-ounce domestic beer, the New England Patriots jumped into the content marketing game last week. Evaluating the microsite from a content marketing perspective, I applaud the concept. Without the blacktop, you limit the traffic.

SEO 60

SEO Real Estate Google Content Marketing 60

PR 20/20

JANUARY 16, 2023

The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice. a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

Contently - Strategy

NOVEMBER 29, 2023

At the heart of this alignment lies a well-structured content framework grounded on solid topic pillars, which act as the foundation for content marketers to build compelling, relevant, and targeted content. They serve as the cornerstone of your content marketing strategy.

How To 52

How To SEO Content Marketing Engineering 52

Contently - Strategy

NOVEMBER 22, 2023

That said, how do you transcend from a messy spreadsheet or sticky notes on a bulletin board to a comprehensive content marketing engine? Ensure consistency: One of the biggest keys to content marketing success is a consistent posting schedule—it helps your audience stay engaged.

How To 52

How To Content Marketing Analysis eBook 52

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Amidst this ever-shifting terrain, selecting the perfect content format mix has emerged as a distinctive challenge—especially as next-gen mediums enter the scene.

B2C 52

B2C Case Study B2B Infographics 52

Critical Mention

OCTOBER 9, 2019

Not only will these steps support your social media branding efforts, but these inexpensive social strategies will help your organization rank higher on search engine results. Use Social Media for Storytelling. You can do so by producing valuable content that doesn’t sound like an actual sales pitch. .

Social Media 75

Social Media Marketing Media Instagram 75