5W PR

JANUARY 13, 2025

The rise of digital channels and content marketing ushered in a new era for thought leadership. Companies began to recognize the value of creating valuable content that addressed the needs and interests of their target audience. This expands brand visibility and reaches a wider audience beyond traditional PR channels.

Leadership 78

Leadership B2B Tools Engineering 78

Sword and the Script

JANUARY 21, 2025

Since I work in technology, which is by definition the application of science for practical use, there is some direct professional development value. These courses are probably going to take me months, and maybe years to work through, yet I benefit from what I learn immediately because so much of technology relies on math. And I have.

Google 157

Google Course Survey YouTube 157

Sword and the Script

APRIL 1, 2025

PRophet adds influencer marketing; Equiniti (EQ) to Acquire Notified; Semrush names Bill Wagner new CEO One of the biggest technology vendors in the communications space was talking about a new interface for PR software years ago but its the startups that seem to be making it a reality.

Software 159

Software Pitching SEO Tools 159

Cision

JULY 25, 2017

Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results. Incoming links from sites with a strong domain authority are a more powerful signal to search engines than sites with low authority. Targeting the Right Media Earns Quality Backlinks.

Strategy 257

Strategy How To SEO Engineering 257

Onclusive

MARCH 8, 2018

They discussed how AI is already impacting the PR industry, how AI will impact the role of PR and content marketing professionals, and how to leverage this evolution to drive business impact and success. She quoted Columbia University’s Professor of Mechanical Engineering Hod Lipson: “Data is the fuel and the algorithm is the engine.”

Case Study 170

Case Study Engineering Measurement Big Data 170

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst. PR and SEO are joined.

Trends 124

Trends SEO Leadership Print 124

The Proactive Report

JULY 23, 2017

.” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. DemandGen Report – 2016 Content Preferences Survey ). Optimized for search engine algorithms.

Strategy 149

Strategy B2C SEO Social Media 149

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

PR 20/20

OCTOBER 23, 2018

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. Today, more B2B marketers than ever rely on a content marketing approach.

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Sword and the Script

FEBRUARY 6, 2018

Search Engines, Social Media and Journalism. In reviewing the study, I think it has implications for business in public relations and content marketing. Technical expertise is particularly relevant to the B2B technology space. You can and should run content marketing like a publisher.

Content Marketing 80

Content Marketing Marketing Journalism Financial 80

Deirdre Breakenridge

MAY 8, 2017

The survey responses underscore its importance and benefits to driving awareness among target audiences, engagement, SEO and content marketing. Simon Erskine Locke is Founder & CEO of CommunicationsMatch TM a global communications-focused matching search engine. With 5,000 U.S.

Agency 223

Agency Survey Social Media SEO 223

Sword and the Script

OCTOBER 13, 2020

Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” >>> Looking for a consulting partner with the content chops to build a sound strategy and execute?

B2B 169

B2B Study Blogging Survey 169

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. We will see more of Snapchats, ChatGPT, et al.

Writing 211

Writing Communications Marketing B2B 211

Contently - Strategy

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? GPT-3 is now the underlying language model for dozens of technology tools.

SEO 128

SEO Strategy Google Engineering 128

Polaris

DECEMBER 6, 2014

If you’re stuck on the subway or in your car for 30 to 60 minutes (or more) on a regular basis, why not make good use of your time by staying up to date with the latest news in social media, digital communications, public relations and content marketing? It’s easy to do with all the good marketing podcasts available these days.

Marketing 147

Marketing Content Marketing Social Media Film 147

Onclusive

DECEMBER 17, 2018

The financing will fuel investment in engineering, data science and product development and accelerate the expansion of the company’s international footprint. We have brought on a team with a unique blend of marketing, communication, analytics, and software experience.”.

Analytics 150

Analytics Data Big Data Technology 150

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. This analysis was part of a larger study that SEMrush published titled the Global State of Content Marketing Report 2019.

Content Marketing 79

Content Marketing Study Analysis Marketing 79

Contently - Strategy

JANUARY 25, 2023

When voice recognition technology first became popular, consumers used it to have funny conversations with AI or ask their Bluetooth speakers to play their favorite songs. People still do that, even as they increasingly turn to voice search technology for answers to their questions. We have four takeaways.

How To 123

How To SEO Mobile Engineering 123

Sword and the Script

JANUARY 26, 2016

Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department. Actor, Spokesperson, Content Marketer. households (56%) owned a TV.

Content Marketing 60

Content Marketing Marketing Television Film 60

Onclusive

MARCH 19, 2019

As a team, we enable PR, Communications, and Content Marketing professionals to drive better brand and business outcomes with insights across owned, earned, sponsored, and amplified media including: Key Message Tracking. Passionate about content, data and technology and how it can be leveraged to drive business impact.

Measurement 150

Measurement Engineering Data Content Marketing 150

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. The biggest change, however, has been because of technology. I think technology will continue to re-define the industry. How did you get your start in PR?

Writing 120

Writing Engineering Journalism Analytics 120

Critical Mention

JULY 13, 2021

I also can’t say enough about the work that our engineering, product and DevOps have done. They are tireless in their efforts to provide our clients with the best suite of tools on the market, and the Instagram release is one more example of their commitment to that goal.”.

Instagram 156

Instagram Industry Media Analytics 156

Contently - Strategy

NOVEMBER 1, 2023

Imagine you’ve just created an outstanding eBook that breaks down the hottest topic in your industry, and now you’re ready to roll out an entire digital content marketing strategy behind it. You’ve invested a ton of time, energy, and money producing this asset, so you have much riding on its success.

Content Marketing 52

Content Marketing Strategy eBook Marketing 52

Buzzstream

FEBRUARY 13, 2025

Quick Background: How AI Models Use Publisher Content Generally speaking, AI technologies train their Large Language Models (LLMs) through a mix of data, everything from combing Reddit posts to written books to scraping blogs and news publications. What Publishers Are Suing AI Technologies? Lets look at that next.

SEO 62

SEO Journalism Radio Google 62

Contently - Strategy

JUNE 25, 2024

Other content marketers and writers are out there doing what they do best: creating and sharing content about their craft that inspires, entertains, and teaches. Here’s a list of the content marketing podcasts and blogs so you can learn from them, too. Check it out for all things digital marketing.

Content Marketing 52

Content Marketing Blogging Marketing SEO 52

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Search Engine Land. Search Engine Watch.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. 1) February 18, 2014: Enter GTCR .

Technology 14

Technology Company Software Marketing 14

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. April 20 - 22, 2020 | San Diego, CA. Social Media Week.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR Fuel

SEPTEMBER 23, 2021

Over 70% of marketers say content marketing has quantifiably improved prospect engagement. Meanwhile, 66% of customers agree that companies should make it easier to access their content. About 78% of content marketers use press releases as a part of their content marketing strategy.

Branding 110

Branding Brand How To SEO 110

Contently - Strategy

SEPTEMBER 21, 2018

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. Brands like to pay lip service to the customer experience, but if marketers want their content to make a real impact, they have to commit.

Content Marketing 111

Content Marketing Print Analysis Web 111

Cision

OCTOBER 19, 2015

As the technology has advanced, the role that we all play has also advanced.”. Now, they’re also in charge of social media and content marketing. Search engines used to be the main source for content distribution and promotion. You need to do more to get your content at the top of search lists.

Infographics 120

Infographics SEO Engineering Strategy 120

Sword and the Script

FEBRUARY 14, 2023

The feature is called “PR Copilot” was “built in-house and integrated directly into our platform by our engineering team but leverages the GPT API as a foundation,” said Innodata CEO Martin Lyster and Diane Vuignier who is vice president of Product Development for the Agility business unit, in response to an email sent with questions. .”

Software 162

Software Pitching Analysis Community 162

The Proactive Report

MAY 12, 2017

.” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. 64% of marketers identify developing a comprehensive content strategy as a top challenge.(

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Burrelles Fresh Ideas

JANUARY 2, 2024

The Evolution of SEO: From Keywords to Intent The landscape of search engine optimization (SEO) is continually morphing, reshaping how we interact with the digital world. This evolution underscores a fundamental shift in how search engines like Google interpret and prioritize content.

SEO 85

SEO Mobile Engineering Ethics 85

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition!

Trends 108

Trends Marketing Mobile YouTube 108

5W PR

APRIL 11, 2022

With technology continuing to evolve, SEO has turned into a very important promotional tool for companies. This can improve a company’s SEO efforts, and help its websites jump to the top of search engine results pages. PR is a great way for companies to communicate with their target audiences.

Publicity 97

Publicity SEO Engineering Tools 97

Contently - Strategy

APRIL 3, 2019

Marketing vs. Sales: Getting Buy-In for Your Content Marketing Program. That’s what’s at risk when marketing and sales teams fail to work together. In this keynote, see how you can make sense of the numbers to escape content chaos and master the content lifecycle. How ContentlyOne Is Solving Content Chaos.

Enterprise 77

Enterprise Content Marketing B2C Data 77