The Resolution Blog

JANUARY 8, 2018

Google has just announced one the biggest changes to the search engine in recent years. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. If content is part of your next plan click the link and take note! Get up to date here.

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

JANUARY 31, 2017

We lost focus to the web, a splendid invention of hyperlinks engineered to capture our attention…and keep it. The popup, the slide-in, the call-to-action have paradoxically become both central to, and the bane of, marketing. See these related posts: 7 Takeaways from Mindful Social Media Marketing [Book Review].

Marketing 60

Marketing Web Viral Social Media 60

Critical Mention

NOVEMBER 26, 2018

It’s well known that companies hire marketing teams to generate content. A lot of marketing plans revolve around content publicity. With social media’s marketing power increasing exponentially, brands want to create content that will go viral. Influencers serve as a loophole and simplify this process.

Marketing 80

Marketing SEO Advertising Advertising 80

Sword and the Script

JANUARY 27, 2015

Shift gave visitors the option to download the content for free with registration – or the option to buy the eBook for $10.00. Click here for screen shot of the clever content marketing details ). Many landing pages pitch free content in exchange for contact details. Content Marketing *is* PR.

Pitching 60

Pitching eBook Advertising Advertising 60

Sword and the Script

APRIL 5, 2016

There seems to be this general consensus that a brand presence on social media inevitably leads to viral appeal. What this means to marketing, is that even paid spots on social media will need to act like that chamber of commerce networker that has genuine conversations. 5 Takeaways from the Salesforce State of Marketing.

Mobile 60

Mobile Survey Marketing B2C 60

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Infographics.

Infographics 72

Infographics Case Study Video Survey 72

PR in High Definition

DECEMBER 13, 2017

For example, Apple recently began hiring engineers with psychology backgrounds to help Siri have meaningful conversations and by 2020, Gartner has predicted that the average person will have more conversations with bots than with their spouse. Soon, marketers will have to design their campaigns around algorithms as well as humans.

Trends 59

Trends How To Retail Google 59

PR 20/20

APRIL 7, 2016

JP is the Content Marketing Director & Audio/Visual Technician/Engineer of Interact , a place for creating entertaining and engaging quizzes that generate email leads. Take a moment and try to surmise one of the more popular types of content that you’d normally see on social media. Now we’re onto something.

Social Media 40

Social Media How To Media eBook 40

Buzzstream

JANUARY 7, 2025

Emily Campbell Snidal VP, Content Marketing, Siege Media Siege is unique in that our prospecting process focuses on finding relevant bloggers and journalists in real-time, versus relying on established media lists. A larger percentage, 36.4%, confirmed that they only sometimes verify by reading a bio.

Digital PR 62

Digital PR Report SEO Data 62

ReimaginePR

SEPTEMBER 26, 2016

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy?

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Prowly

FEBRUARY 26, 2025

Unconventional, yet humorous, they've created viral content that resonated with audiences far beyond traditional PR. They've leaned into playful, meme-driven storytelling, and in turn the brand generated a massive increase in brand awareness, increased domain authority and a getting boost in search engines. Is PR for SEO dead?

Digital PR 104

Digital PR Case Study SEO Measurement 104

Cision

JUNE 2, 2017

Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper. ” So it looked at these (and more) content marketing innovators and modeled its tactics. The Verge.

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s For this, I apologize.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Buzzstream

DECEMBER 17, 2020

The tool will then show you a word cloud with other terms surrounding the subject, in addition to suggested insights and content ideas. David White , Director of Content Marketing at Connective3 , has found multiple other uses for the tool. Enter your topic keywords, which can be as simple as ‘TV’ or ‘Interior Design’.

Digital PR 161

Digital PR Tools Pitching Film 161

Beyond PR

JUNE 2, 2017

Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper. So it looked at these (and more) content marketing innovators and modeled its tactics. Information is everywhere.

Real Estate 57

Real Estate How To Web Case Study 57

Sword and the Script

OCTOBER 22, 2016

From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing. Lines blurred to the extent that marketing looks more like PR. More importantly, the dynamic web is fluid: What was true in digital marketing yesterday, is not necessarily true today.

Web 60

Web Google Mobile B2B 60

Contently - Strategy

APRIL 9, 2024

Did one of your white papers go viral or get backlinked by many notable websites? But there’s a caveat: You don’t want to target content that received many shares simply because the topic was trending at the time you created it. One podcast episode can be a goldmine of social media content creation when done right.

eBook 52

eBook Video YouTube Infographics 52

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1] Is Content still King?

Marketing 28

Marketing Employee Wikipedia Data 28

Contently - Strategy

DECEMBER 1, 2021

One reason for this is that Medium posts rank really high in search engine results (in fact, nearly 50 percent of Medium’s traffic comes from search). In fact, LinkedIn is responsible for driving 46 percent of social traffic to B2B sites , with about 98 percent of content marketers taking advantage of the platform.

LinkedIn 145

LinkedIn Facebook Blogging Mobile 145

Contently - Strategy

JANUARY 23, 2019

search engine data as a loose inspiration for their editorial calendar, but they nix any story that doesn’t add anything to a simple query. ” However, content that follows this equation… Popular Google search term + aggregated information from other sources = viral content.

Media 110

Media Journalism Content Marketing Education 110