The Proactive Report

JANUARY 13, 2016

Goals for publishing brand content. A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. There is no doubt that we’re seeing a change in how the public responds to brand content.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

Goals for publishing brand content. A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. There is no doubt that we’re seeing a change in how the public responds to brand content.

Marketing 100

Marketing Digital PR Enterprise Technology 100

Contently - Strategy

JUNE 12, 2024

It’s the year 2010, before anyone even knows to ask the question, “What are content marketing platforms?” As a marketing manager, you’ve embraced Gmail, and Google Docs has changed the way you collaborate with your team. You have an internal marketing team, and you manage a team of freelancers—writers, designers, editors, etc.

Content Marketing 52

Content Marketing Marketing System Guidelines 52

Contently - Strategy

AUGUST 2, 2024

Every content marketer has heard the saying: “Content is king!” ” In fact, all great marketing leaders know that producing great campaigns starts with compelling content. Content marketers are asked to serve nearly every department in the business. The problem? So how do they do it?

Content Marketing 52

Content Marketing Strategy Marketing Training 52

The Proactive Report

JANUARY 24, 2016

GOALS FOR PUBLISHING BRAND CONTENT A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. There is no doubt that we’re seeing a change in how the public responds to brand content.

Digital PR 100

Digital PR Enterprise Technology Study 100

Sword and the Script

NOVEMBER 12, 2016

That’s according to research firm eMar keter in piece that draws from several survey sources titled: How Do B2B Marketers Create Buyer Personas ? Another 54% said they relied on current customer interviews, while approximately 52% used marketing team recommendations.” Proof of B2B Marketing Value Does Not Start with the Competition.

B2B 114

B2B Marketing How To Survey 114

Sword and the Script

JULY 30, 2019

Marketing technology (martech) is not marketing. Enterprise search is not knowledge management. That frame of reference is gone, and marketing spends 50% of its time justifying what it’s trying to do, which means it’s left with 50% of its time trying to do it. Martech is not marketing. An oven is not cooking.

Marketing 103

Marketing Comparison Enterprise Technology 103

Cision

NOVEMBER 10, 2015

This morning, managing director, enterprise and insight business at Cision, Jeni Lee Chapman, explored how nonprofits can teach B2B companies to increase conversions. Her professional development workshop at PRSA International proved that operating on a shoestring budget doesn’t limit how much a strategy can succeed. Plan to Succeed.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Contently - Strategy

OCTOBER 18, 2022

Even conglomerates with million-dollar marketing budgets will fail if they disregard audience research. So, why do so many companies—from startups to enterprises—skimp on it? Content marketers often have difficulty getting executive buy-in for customer research. Internal Resources. Lack of buy-in.

B2B 125

B2B Company Survey Enterprise 125

Sword and the Script

DECEMBER 20, 2022

Onalytica is probably the closest, but the site is unfocused: when you can search for anything from animation to zoology, that doesn’t give B2B marketers or PR professionals confidence about deep B2B influencer marketing expertise. Tom Pick , Digital Marketing Consultant, Webbiquity LLC. CISOs turn to comms pros for comms help.

Marketing 186

Marketing Content Marketing Data Social Media 186

Sword and the Script

APRIL 20, 2021

More than a proactive partner: an extension of your marketing and PR team. It was the center of its content marketing, media relations and social media efforts. thousands of subscribers – including a “who’s who” in our target market. Check out our services.]. A blog with B2B sales attribution. The story was unsolicited.

B2B 105

B2B Leadership Marketing Blogging 105

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Not only does this boost the volume of content you can produce, but it shares internal expertise in a way that builds corporate credibility and value.

Corporate 100

Corporate Leadership Branding Brand 100

PRSay

NOVEMBER 5, 2018

Invite your partners to share your content as a benefit to their audience, and be prepared to return the favor. Alert target media outlets and influencers ahead of your livestream or video release and ask them to share your content. For tips and best practices on video content, download our white paper, “ Using Video in Press Releases.”

Video 119

Video Communications Strategy Product Launch 119

Sword and the Script

JANUARY 20, 2018

Other readers liked these related posts: Does Blockchain Really Have Marketing Potential? Why You Can Run a Campaign Inside Content Marketing, but Not the Other Way. There are obvious use cases for media relations , analyst relations (think: MQ briefings), and internal communications. Further, Ms.

Case Study 96

Case Study B2B Study Marketing 96

Sword and the Script

JUNE 30, 2020

Two respondents noted a split structure with internal communications reporting to HR, and external communications reporting through sales. A model I’ve seen work for large enterprises is to retain a corporate communications department but push dedicated PR talent down to support the business units. What about HR?

Report 116

Report Publicity Survey B2B 116

ISEBOX

MARCH 18, 2016

Internal Messaging Apps = Effective Internal Communications. Streamlining internal communication is critical when organizing public relations campaigns. An Enterprise version is slated for release in early 2016. The upgrade to Advanced Project Management is $10, and the Full In-House version for creative teams is $15.

Publicity 70

Publicity Enterprise Analytics Tools 70

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Enterprise and workplace. The premier gathering of digital marketers on planet Earth!”. “The The premier gathering of digital marketers on planet Earth!”. Content Marketing World Conference and Expo. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Shift Communications

OCTOBER 26, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. For example, suppose you were telling the narrative of how a new enterprise software platform was rolled out.

Blogging 60

Blogging Enterprise System Media 60

Waxing UnLyrical

JULY 11, 2019

These guidelines should be shared with everyone in your company, as well as any business you partner with for PR or content marketing. At a minimum, your website should feature a clear version of your logo, your selected fonts, your preferred content layout, your main color scheme, and your selected frame shapes (e.g.

Company 88

Company Branding Brand How To 88

ISEBOX

FEBRUARY 26, 2016

Your next challenge is organizing, navigating internal approvals and then distributing the content to the press and various thought leaders. It’s not uncommon for us to have a client track more than 1500 pieces of content that have been downloaded by various media outlets.”. Speed matters. But, the work doesn’t stop there.

Pharmaceuticals 70

Pharmaceuticals Communications International Internal 70

Barokas

FEBRUARY 5, 2019

Unless you are at a large enterprise, your marketing team is likely comprised of marketing generalists, with perhaps one or two content experts. According to Curata, only 42 percent of companies have hired a designated content strategist executive. Ashley, Director of Content at Barokas Communications.

How To 60

How To Marketing Resources Journalism 60

PR 20/20

JUNE 13, 2017

Related Read: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Many of the rising AI tech companies have significant venture capital funding, but limited market success to prove the products work and that their business models are scalable. These technologies are at varying levels of maturity.

Marketing 51

Marketing Technology Content Marketing Conference 51

Beyond PR

MARCH 1, 2018

These are questions that enterprise marketers and their communications agencies have been asking for generations. It’s downright scary that a majority of senior executives do not know whether there was any real-world behavior created by content marketing and earned media. Well, now they can.

Media 73

Media Measurement Enterprise Television 73

Contently - Strategy

APRIL 11, 2024

Overflowing with buzzwords, B2B tech marketing content is far too often focused on the technical features and capabilities of the products. Don’t get me wrong—decision-makers and internal influencers, particularly technical buyers, do want to know about the functional aspects.

B2B 52

B2B Marketing Enterprise Survey 52

Sword and the Script

NOVEMBER 6, 2018

Much of the marketing follows suit, and in some cases amounts to little more than fearmongering – using the same statistics every other vendor is also citing. Cybereason recognized that the professionals doing the work of protecting organizations and defending the enterprise simply don’t get enough credit. execute them? Talk to Us !

B2B 64

B2B Creativity Film Trade Shows 64

Waxing UnLyrical

MARCH 31, 2019

If you are fortunate enough to work in a larger organization that deploys an enterprise-wide AI system like Lucy or Albert, then you can expect to see deep insights about your stakeholders and the content you are using. His fourth book, Welcome to the Machine: A Primer on AI for Marketers, will be published in 2019.

Analytics 71

Analytics Data Pinterest System 71

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

AUGUST 3, 2021

That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process. Candidly, I’ve used content marketing as a highly successful vehicle for earned media for more than a decade now. First, this is an opportunity for brands to fill the void.

Software 85

Software Case Study Pitching Technology 85

Shift Communications

AUGUST 12, 2015

Those questions served as an interesting backdrop for the PR News Google Boot Camp in San Francisco last week, where I got the chance to speak and share the day’s agenda with multiple internal Google experts and folks from companies like Cisco and Toshiba. YouTube is a key strategy for enterprises – and is a lost opportunity for others.

Mobile 60

Mobile Strategy SEO YouTube 60

Contently - Strategy

APRIL 1, 2024

It’s time to bid farewell to the dark ages of keyword stuffing and create a content marketing strategy that feels like a digital treasure chest for your target customer. Here’s how to create SEO-driven content that stands out from the competition. For enterprise B2B companies, the math gets even worse.

SEO 52

SEO Engineering Writing How To 52

PR 20/20

JULY 6, 2020

It included: Weekly HubSpot product updates posted to our internal wiki. Five new certifications per employee (plus updates on the basics we require, like inbound marketing and HubSpot product certs). Content Marketing : Learn what content marketing is and how to do it. Weekly Updates.

Training 72

Training How To Course Software 72

PR 20/20

OCTOBER 12, 2017

Robert Rose and I just launched our combined sixth book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit , at Content Marketing World this September. Combined, this book, Killing Marketing , is our sixth such effort. .” – mostly credited to Mark Twain.

Marketing 53

Marketing Enterprise Print Film 53

Flatiron Communications

OCTOBER 29, 2014

During the luncheon, he offered his take on content marketing, social media, and the ill-conceived rise of the job title “director of communications” as a better-sounding surrogate for “director of public relations” at most corporations. Harold Burson.

Enterprise 44

Enterprise Financial Journalism Report 44

Journalistics

MARCH 24, 2015

What’s a digital content strategy? Is a digital content strategy something you need for social media? Content marketing? Influence marketing? Your digital content strategy should be an all-encompassing strategy that defines how you approach communications across all your digital channels.

Strategy 72

Strategy How To Measurement Analytics 72

PR 20/20

NOVEMBER 29, 2022

Use the marketing game plan model featured in Chapter 10 of The Marketing Performance Blueprint to build core strength, spur growth through existing assets, connect actions to outcomes, and allocate resources based on performance. Step 1: Complete a marketing assessment. Internal brand surveys. Management team interviews.

Marketing 52

Marketing Analytics eBook System 52

Beyond PR

MARCH 15, 2016

The best creative managers know how to fashion visuals that are both attractive and functional, while creating a rich and consistent visual story across your website, events and individual pieces of content. The biggest key here is to remain agile.

Marketing 40

Marketing Storytelling Fashion Technology 40

PR 20/20

JULY 31, 2018

At the time, this organization used a product-catalog based website and had not thought of content as a revenue-driving marketing tactic. Needless to say, to go from executing inbound marketing at a $30 million company to an $8 billion company in six years has shown me a many different bites of the apple.

Marketing 42

Marketing Leadership Engineering Education 42