Sword and the Script

JUNE 23, 2015

Janet Fouts , who founded Tatu Digital Media , read this post – Scale Content Marketing: Employees are the Secret – and invited me to a Google Hangout to discuss it (She previously produced The Friday Hangout , a regular weekly show with Steve Farnsworth and Adam Helweh ). How to Energize the Enterprise for Content Marketing.

Enterprise 60

Enterprise Content Marketing Engineering Marketing 60

Sword and the Script

AUGUST 5, 2014

There’s an old saying in advertising that half of the budget is wasted, but marketers don’t know which half. Today, there are enough analytical tools today to avoid wasting half of the marketing spend. Eight-five percent of marketers said the pressure to demonstrate business value had increased this year over the previous year.

Measurement 129

Measurement Analytics Tools Survey 129

Contently - Strategy

DECEMBER 12, 2018

“Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors.

Content Marketing 110

Content Marketing Creativity Marketing Travel 110

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Here are some of the key findings: Major Enterprise Stories. The biggest payoff for news publishers would be to produce more high-value major enterprise stories.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Onclusive

FEBRUARY 2, 2021

Social media, communications, public relations, and marketing teams each have a view of a company’s brand, reputation, and influence. Companies are increasingly looking to measure their owned and earned media strategies in a more centralized way by combining these functions within integrated teams and equipping them with comparable tools.

Company 150

Company Enterprise Measurement Social Media 150

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Here are some of the key findings: Major Enterprise Stories. The biggest payoff for news publishers would be to produce more high-value major enterprise stories.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Contently - Strategy

OCTOBER 3, 2024

B2B content marketing managers will love the content discovery feature that finds the most popular articles on any topic. And it’s perfect for developing an SEO-focused content calendar. Ahrefs has a variety of plans to suit your team’s needs, but most marketing teams will need a more robust plan than the basic version.

SEO 89

SEO Content Marketing B2B Tools 89

Sword and the Script

JUNE 27, 2017

What does it take to implement content marketing effectively in a B2B organization? It’s not an easy question to answer broadly because: a) every team has its own dynamics; b) every organization has constraints and limitations, and c) every vertical market has its own unique characteristics. 1) Hands on marketing leadership.

Content Marketing 80

Content Marketing B2B Marketing Leadership 80

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. Measuring ROI is hard.

Content Marketing 69

Content Marketing B2B Survey Analysis 69

Cision

MARCH 17, 2016

In fact, only 38 percent of B2C marketers believe their organization’s content marketing program is effective. So how can you create a successful content marketing strategy? At their upcoming Cision webinar, “ How to Launch an Enterprise-Wide Content Strategy ,” on Wednesday, March 23 at 2 p.m.

Content Marketing 120

Content Marketing B2C Enterprise Measurement 120

Sword and the Script

FEBRUARY 14, 2017

At another company, the blog was a touch point on a sales cycle for roughly one-third of enterprise deals with an average selling price in excess of seven digits. The first measure came from a business with a marketing automation system implemented. Components to Effectively Measure a B2B Blog. 1) Measures of Visibility.

B2B 77

B2B Measurement Blogging Community 77

Flack's Revenge

OCTOBER 25, 2017

My panel covered areas ranging from video, to engaging people with live events and products, and influencer and content marketing. Simply Measured social analytics (“great competitor dashboard”). SocialChorus enterprise social. SpredFast enterprise social. TrackMaven marketing analytics.

Tools 120

Tools Enterprise Analytics Case Study 120

Cision

MAY 4, 2015

We’re excited to realize the next step in our ongoing mission to innovate the content marketing, social and PR spaces with the release of two new products: the Cision PR Edition and Cision Social Edition. Integrate real-time social monitoring into enterprise applications. Ensure compliance with industry regulations.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

Contently - Strategy

AUGUST 2, 2024

Every content marketer has heard the saying: “Content is king!” ” In fact, all great marketing leaders know that producing great campaigns starts with compelling content. Content marketers are asked to serve nearly every department in the business. The problem? So how do they do it?

Content Marketing 52

Content Marketing Strategy Marketing SEO 52

Contently - Strategy

DECEMBER 29, 2022

These tasks get your content into the right hands at the right time, ultimately maximizing your return on the investment used to create it. Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results.

eBook 137

eBook Product Launch Software International 137

Cision

JANUARY 2, 2018

But becoming overly reliant on Facebook marketing techniques isn’t simply keeping up with the times — it’s lazy. My team and I have worked with numerous enterprise brands, so I understand the magnetic pull of Facebook’s return on investment (which overshadows most platforms besides Google AdWords ).

Facebook 0

Facebook Marketing Journalism Creativity 0

Cision

NOVEMBER 10, 2015

Leads don’t grow on trees, and success certainly doesn’t spring forth from winging a marketing strategy. This morning, managing director, enterprise and insight business at Cision, Jeni Lee Chapman, explored how nonprofits can teach B2B companies to increase conversions. Measure to Learn. Plan to Succeed.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Sword and the Script

DECEMBER 20, 2022

Onalytica is probably the closest, but the site is unfocused: when you can search for anything from animation to zoology, that doesn’t give B2B marketers or PR professionals confidence about deep B2B influencer marketing expertise. Tom Pick , Digital Marketing Consultant, Webbiquity LLC. Fragmenting along the lines of trust .

Marketing 213

Marketing Content Marketing Data Social Media 213

Agility PR Solutions

JANUARY 27, 2025

com with 49 G2 badges, including the #1 spot across 3 enterprise index reports in the PR Analytics category along with maintaining #1 spot for the UK Media Influencer & Targeting category. This winter, Agility PR Solutions earned top recognition on G2.com

Report 60

Report Enterprise Software B2B 60

Contently - Strategy

JUNE 12, 2024

It’s the year 2010, before anyone even knows to ask the question, “What are content marketing platforms?” As a marketing manager, you’ve embraced Gmail, and Google Docs has changed the way you collaborate with your team. What is a content marketing platform ?” What are Content Marketing Platforms?

Content Marketing 52

Content Marketing Marketing System Guidelines 52

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Flack's Revenge

NOVEMBER 29, 2017

But these guys clearly got it down, and consistently produce compelling segments (one example – they actually duplicated the deck and garb of Star Trek’s Starship Enterprise in this one about Why Enterprise SEO is so Challenging ). By 2014 it was obvious that video was the rising star of content marketing.

Video 153

Video B2B Film Marketing 153

Contently - Strategy

OCTOBER 18, 2022

Even conglomerates with million-dollar marketing budgets will fail if they disregard audience research. So, why do so many companies—from startups to enterprises—skimp on it? Content marketers often have difficulty getting executive buy-in for customer research. It comes down to three reasons: Fear. Lack of buy-in.

B2B 127

B2B Company Survey Enterprise 127

Sword and the Script

JANUARY 20, 2018

Other readers liked these related posts: Does Blockchain Really Have Marketing Potential? Why You Can Run a Campaign Inside Content Marketing, but Not the Other Way. They used AR to communicate their complex design, measurement and visualization technologies in their annual report to investors. Further, Ms.

Case Study 115

Case Study B2B Study Marketing 115

Sword and the Script

MAY 13, 2017

3) Measuring an influencer marketing program. In B2B circles, PR, content marketing, social media and influencer relations all face the same measurement challenge: it’s non-linear. that she penned for Simply Measured : “A prospect might attend a webinar, watch videos, or download more content.

Strategy 95

Strategy Marketing Measurement B2B 95

PR 20/20

APRIL 29, 2023

If you answered no to the above question, I invite you to read this resource about why you should create a content strategy , like… immediately. How Do I Know if My Association’s Content Strategy is Effective? Conversions : Most association content strategies have the ultimate goal of converting visitors into members.

Tools 70

Tools Measurement Strategy Analytics 70

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 They always use analytics to measure performance. Writing, blogging and producing content works the same way, even for a team.

Blogging 127

Blogging Survey B2B Analysis 127

Sword and the Script

NOVEMBER 28, 2017

These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. Don’t miss these related posts: B2B Blog Metrics: 4 Effective Categories to Measure Success. The 4 Engines You Need to Pull Off Content Marketing Successfully. 2) How long should a blog post be?

Study 88

Study B2B Marketing Survey 88

Sword and the Script

APRIL 20, 2021

More than a proactive partner: an extension of your marketing and PR team. It was the center of its content marketing, media relations and social media efforts. The results were clear and measurable. thousands of subscribers – including a “who’s who” in our target market. Check out our services.].

B2B 109

B2B Leadership Marketing Blogging 109

Sword and the Script

JUNE 10, 2017

It’s why, as noted in the March 2017 edition of the Monthly Scripts newsletter , Sir Martin Sorrell, who leads what is perhaps the largest marketing services enterprise in the world, fears not Google or Facebook – but Amazon. 1) Internet marketing trends. Pay to Play: Why PR and Marketing Should Care About Net Neutrality [UML].

Trends 96

Trends Marketing Mobile Web 96

Sword and the Script

APRIL 12, 2022

In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” In addition, it will soon “enable journalists and influencers to discover sources, manage their stories, and measure reach and sentiment of their published work.”.

Software 91

Software Pitching Measurement Enterprise 91

Rock the Status Quo

FEBRUARY 9, 2015

Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. How can you measure success of the long-form posts? Content Marketing' Gotta love that!)

Corporate 100

Corporate Leadership Branding Brand 100

PR 20/20

OCTOBER 11, 2018

HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online. BrightEdge is a global leader in SEO and content performance marketing that blends search intent discovery, optimized content creation, and performance measurement into one integrated solution.

Tools 71

Tools Marketing Enterprise Software 71

Waxing UnLyrical

JULY 13, 2016

“If you can’t measure it, you can’t manage it.” ~ Peter Drucker. But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. Fact: Every for-profit enterprise wants—and all they want—is profitable revenue growth.

Measurement 40

Measurement Advertising Advertising Enterprise 40

Beyond PR

MARCH 1, 2018

These are questions that enterprise marketers and their communications agencies have been asking for generations. Seventy-five percent of communications professionals believe the industry must do a better job of measuring impact and proving value. The people doing the measurement say it needs to get better. Enter Impact.

Media 73

Media Measurement Enterprise Television 73

Cision

AUGUST 31, 2015

Monetization means little to a publisher or end-user right now, so we have to have another way to measure how effective a live-streaming video service would be for you to propagate content to your audience. Cost – Varies from free to enterprise level. Cost – Free ad-supported to enterprise-priced. The others.

Video 120

Video Mobile YouTube Enterprise 120

Sword and the Script

SEPTEMBER 10, 2016

It’s hard to measure but there’s negative consequences for not doing it.”. The point this comment gets after — I believe — is that businesses hold some aspects of marketing – PR, social media and content marketing – to a higher standard. Marketing automation can take it even further.

Marketing 60

Marketing Measurement B2B Content Marketing 60