Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Source: Code of PR Ethics? ).

Survey 183

Survey Marketing B2B Study 183

Contently - Strategy

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? GPT-3 is now the underlying language model for dozens of technology tools.

SEO 130

SEO Strategy Google Engineering 130

Sword and the Script

MAY 26, 2020

Media bias and PR ethics. The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership. PR technology. always or “never”). Top tactics in PR and comms.

Survey 144

Survey Measurement Public Affairs Storytelling 144

Polaris

DECEMBER 18, 2014

In the latter category, they’re talking about the conversion of paid, owned, earned and shared media, content amplification and visual story telling. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1.

Trends 135

Trends Marketing Pinterest Social Media 135

Stephen Waddington

MAY 9, 2017

Fake news has become a catch all term for any ethical issue that impacts the media or public relations. Consumers need to keep their wits about them when they consume media; journalists and public relations practitioners need to work to ethical standards; and technology platforms also have a part to play in tackling the issue.

Conference 108

Conference Ethics Advertising Advertising 108

Stephen Waddington

JULY 29, 2020

Technology is impacting practice in a variety of ways, including the simplification of tasks; listening and monitoring; and automation. Valin has been at the forefront of best practice in PR internationally on topics including AI, ethics, and leadership throughout his career. Wordsmith does a similar job for content marketing.

Tools 100

Tools Analysis Technology Internal 100

Sword and the Script

JANUARY 3, 2023

Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful. If anything, AI tool that writes will make creative writing more important, because when everyone has the same tools to write content, it will all sound the same.

Interviews 113

Interviews Publicity Technology Social Media 113

Cision

FEBRUARY 3, 2017

Many times, the agency spearheads the job of launching and maintaining multiple content marketing platforms to deliver the client’s message — journalism aside. Through a guided positioning process, the agency will hand over those digital accounts for the client to self-maintain over time, once a baseline is established.

Creativity 120

Creativity SEO Mobile Journalism 120

PR 20/20

MARCH 12, 2019

In fact, we surveyed 200+ marketers using our AI Score for Marketers assessment tool, about how valuable it would be to use AI technology to intelligently automate more than 60 common AI use cases in marketing. Content marketing activities dominated the list of highest-rated use cases for AI in marketing.

Content Marketing 40

Content Marketing Company System Marketing 40

Polaris

MARCH 6, 2015

A former journalist turned content marketing entrepreneur, Snow has an undeniable talent for compelling story telling. This curiosity, along with hours of research, hundreds of interviews, and the review of numerous academic papers, led Snow to find the common patterns within rapidly growing technology companies.

Airlines 100

Airlines Viral Sports Ethics 100

Burrelles Fresh Ideas

JANUARY 2, 2024

Sustainable SEO, focusing on quality content and ethical practices, is the future. Sustainable SEO is also sometimes known as ethical SEO, eco-responsible SEO, or green SEO.) Conclusion: Embracing the Dynamic SEO Landscape The future of SEO is dynamic and multifaceted, blending technology, user-centricity, and ethical practices.

SEO 85

SEO Mobile Engineering Ethics 85

Wadds Inc.

JANUARY 11, 2023

There are clear applications for artificial intelligence (AI) content generation tools in marketing and public relations but make sure that you fact check. The shiny new toy is an ethical minefield. These issues aside there are clear applications emerging for GPT-3 in content marketing, media relations, SEO, and social media.

Publicity 98

Publicity Wikipedia Marketing Training 98

Sword and the Script

MARCH 11, 2017

There’s nothing inherently wrong with such a perspective, but it ignores the influence of technology. Technology is by definition the application of science for practical use. Speed is a staple value proposition of technology and tools clearly have an influence on a craft, whether carpentry or PR or something else.

Tools 74

Tools Marketing Advertising Advertising 74

PR 20/20

JANUARY 31, 2019

Presenters will explore the next frontier in digital marketing transformation, covering topics such as: advertising, analytics, content marketing, email marketing, ethics, robotics, sales, strategy, voice and more. Karen Hao, AI Reporter, MIT Technology Review. Is This AI? About MAICON.

Conference 77

Conference Case Study Marketing Analytics 77

Sword and the Script

APRIL 2, 2019

The implications of in-housing for a firm – law, PR, marketing or otherwise – are this: you not just competing against rival firms for business – you are competing against rival firms and your clients for business. The Role of Technology on the Legal Market. for demand to come back, technology innovation accelerated.

Agency 118

Agency Trends Marketing Survey 118

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.

Agency 84

Agency Enterprise Technology Analytics 84

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. CEO at TopRank Online Marketing.

Social Media 120

Social Media Twitter Media Nonprofit 120

Bianchi Biz Blog

JUNE 14, 2023

We at Bianchi Public Relations, a trusted name and hyper-focused specialist in the auto supplier sector for more than 30 years industry, recognize that sometimes clients need a broader range of synergistic content marketing services than we have offered. a full-service integrated marketing communications firm.

Mobile 74

Mobile Automotive Brand Branding 74

Flatiron Communications

MARCH 25, 2015

“ Adventures in Consumer Technology ” now has 10,000+ followers and scores of tech-savvy contributors. Is it even ethical for a writer at a journalistic enterprise vs. a YouTube star to even think of such things? And isn’t this what content marketing is all about?

Content Marketing 28

Content Marketing Marketing Enterprise YouTube 28

Prohibition

OCTOBER 23, 2023

The advent of disruptive technology like Artificial Intelligence is transforming various industries, and Public Relations is no exception. Especially generative AI, which has the alarming capacity to fabricate convincing content , raising the possibility of destructive disinformation campaigns in years to come.

Ethics 62

Ethics Communications Pitching Retail 62

Burrelles Fresh Ideas

JANUARY 23, 2024

Before we look at the intersection of machine learning and psychology, it’s important to consider how the technology can make a difference in PR and marketing campaigns. Well, frankly, technology can only go so far when it comes to understanding human behavior. How can you bridge the human and the technological?

Technology 77

Technology Training Data Consumer 77

Burrelles Fresh Ideas

MAY 14, 2024

Luckily, assistive technologies and social media accessibility allow people with disabilities to engage in digital communication effectively. Conclusion Social media accessibility refers to making social media platforms and content accessible and inclusive for people with different forms of disability.

Social Media 93

Social Media Media Video SEO 93

Burrelles Fresh Ideas

APRIL 16, 2024

Instead, effectively reaching the right audience at crucial touchpoints has become an art form, requiring a distinct skill set and a deep understanding of marketing strategies. This is where influencers play a crucial role in amplifying and distributing this content to a broader audience.

B2B 94

B2B Marketing Measurement Social Media 94

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. It examines the impact of technology and specifically AI on public relations practice. Technology is impacting PR in a variety of ways, including the simplification of tasks; listening and monitoring; and automation.

Analysis 60

Analysis Technology Tools Exercises 60

Cision

NOVEMBER 6, 2015

How can you develop a transparent, ethical and mutually beneficial relationship with them? In more direct public education, targeted to those without affordable access to good education, the nonprofit Khan Academy has raised millions for its YouTube educational videos , which provide free instruction in math, science and technology.

Video 120

Video Trends YouTube Television 120

Burrelles Fresh Ideas

OCTOBER 24, 2023

In an era where company ethics matter as much as product function and affordability to many customers, advancing a trustworthy and customer-focused image is paramount. By acknowledging and addressing customer complaints in your PR campaigns, you’re cultivating a brand image that is simultaneously honest, humble, and caring.

Strategy 97

Strategy Ethics Social Media Print 97

Buzzstream

APRIL 2, 2025

Digital PR is more than “PR done online” ; it’s a strategic blend of content marketing, SEO, and traditional PR tactics, focused on earning links and building brand credibility. There’s also a content marketing and digital PR book, but nothing thorough was devoted to digital PR. Vince: Yeah.

Digital PR 62

Digital PR Brand Branding SEO 62

The Hoyt Organization

JANUARY 8, 2024

Gen Z is also known as digital natives, because they have grown up with the newest technology at their fingertips. Let’s look at the most interesting facts about the Gen Z market and consumers: They are self-aware and socially conscious. They value diversity, sustainability, authenticity, and inclusivity.

Consumer 89

Consumer Social Media Education Advertising 89

Communications Conversations

JULY 23, 2019

By regularly communicating with marketing teams at 100 Renewal by Andersen locations across the country, she’s constantly working to identify and develop great story ideas to feed our earned media, public relations, influencer and content marketing strategies. Laura Jollie , content operations manager, Life Time.

Transportation 122

Transportation Social Media Corporate Agency 122

Sword and the Script

OCTOBER 17, 2017

While it centers on the marketing of law firms, there are several parallels the B2B technology community struggles with as well, including: “drop the formalities and legalese to humanize”. Some lawyers’ marketing should be illegal, but we needn’t go down that road. 2) You’ve been in legal marketing a while.

Marketing 80

Marketing Ethics Interviews Meeting 80

PR 20/20

SEPTEMBER 20, 2018

Burger is a content marketing specialist with more than ten years of experience in technical writing, content management, social media strategy and analytics. If Google has this technology, how long until it [penetrates] what we’re doing in digital marketing?” Make ethics a part of the conversation, now.

Marketing 50

Marketing Training Ethics Data 50

Contently - Strategy

JUNE 18, 2024

They’ve used neuroscience technology to look at what’s happening in people’s brains while they watch ads and TV shows. What makes Neuro-Insight unique is their proprietary technology called Steady State Topography (SST), which pinpoints how likely someone is to remember an ad. They call this long-term memory encoding.

Storytelling 52

Storytelling Examples Brand Branding 52

Burrelles Fresh Ideas

MAY 28, 2024

Guest Contributor: Arch is a Content Marketer at TheFruitGuys – a fruit delivery platform. He has deep knowledge and interest in working with new marketing strategies. He specializes in promoting health and wellness with his unique content ideas. Download our free Storytelling tip sheet.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

Burrelles Fresh Ideas

MAY 30, 2023

Designing your content to be used by everyone who wants to serves your ethical duty to inclusivity and extends your potential engagement reach. Ensure they understand how adaptive technology, such as screen readers and executive functioning adjustments, apply to PR content delivery.

How To 40

How To Ethics Education Creativity 40

Sword and the Script

SEPTEMBER 24, 2016

The ethical implications are incredible – and maybe too are the dangers. Your job in marketing will probably be the least of concerns; Stephen Hawking, a highly revered physicist, has suggested AI could end humanity. The Struggle is Real in B2B Content Marketing [UML]. Don’t miss these related posts: .

Marketing 60

Marketing Creativity B2B Ethics 60

Contently - Strategy

JULY 19, 2024

Content marketing projects thrive or languish based on the creative brief. When we prime our creators with a compelling idea, a clear purpose, and a defined audience, they are far more likely to develop an outstanding piece of content than when we have a fuzzy concept poorly articulated for an unclear reader.

How To 52

How To Guidelines Training Tools 52