Onclusive

JANUARY 31, 2018

To be successful in the New PR is to identify the intersection of positioning and content marketing. For example, if you are a product-oriented company there are two ways that you can go: you can position around value, or you can position around features. Building the Narrative & Content Marketing.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Contently - Strategy

AUGUST 16, 2024

And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Even more impressive, 97% of B2B marketers use LinkedIn as part of their content marketing strategy. Top 5 LinkedIn Marketing Examples From U.S.

LinkedIn 97

LinkedIn Examples Branding Brand 97

Contently - Strategy

MAY 7, 2020

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. But, if you fail to make an internal case for your content, your plan will never get the buy-in or budget it needs to succeed.

Content Marketing 140

Content Marketing Marketing Case Study Internal 140

Sword and the Script

AUGUST 13, 2024

An easy way to get started with podcasting is to transform your better text-based marketing material into audio. For example, I’ve begun reading blog posts – turning them into a podcast. Positioning: coin a phrase that sticks B2B startups generally aim for one of two business strategies: disrupt an existing market or create a new one.

Creativity 99

Creativity B2B Examples Marketing 99

Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop content to entertain and never sell, but what if people really want to buy from you? Entertain, don’t sell.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Cision

NOVEMBER 16, 2016

And while it’s easy to mark your products down 40% in an effort to attract Black Friday traffic, it’s more difficult to remember to include your content marketing efforts in your holiday marketing strategy. Here’s an example: Black Friday. Content: 50 Gift Ideas Under $25. Holiday promotions abound. Plan Ahead.

Content Marketing 120

Content Marketing Marketing Case Study Social Media 120

Contently - Strategy

SEPTEMBER 10, 2024

But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Don’t get me wrong: there’s a time and place for incorporating memes and internet discourse into your content strategy.

Content Marketing 93

Content Marketing Trends How To Travel 93

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Content Marketing 119

Content Marketing B2B Marketing eBook 119

Contently - Strategy

AUGUST 11, 2022

Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term. How content marketing leads to meaningful ROI. Paid ads and content marketing have inverse reputations. You’ve got to hook them and drive them to action.

Content Marketing 134

Content Marketing Marketing Consumer Strategy 134

Critical Mention

SEPTEMBER 24, 2020

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. Here are four examples of earned media that have had a huge impact on different industries and movements this year. Hamilton, Twitter Watch Party.

Examples 130

Examples Transportation Media Tourism 130

Cision

DECEMBER 18, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Here’s why you should consider creating a content calendar for your company.

How To 0

How To Content Marketing Conference Analytics 0

Contently - Strategy

AUGUST 19, 2020

It ensures that healthcare content is rooted in specifics that marketing teams may not be able to come up with on their own. For example, Fleetwood-Beresford also written for medical supply company Fittleworth about the connection between loneliness and Ulcerative Colitis.

Healthcare 136

Healthcare Content Marketing Marketing Instagram 136

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. These days, your content marketing strategy isn’t as simple as just “content.”

Strategy 276

Strategy How To Media Infographics 276

Contently - Strategy

SEPTEMBER 18, 2024

And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. How can we get creative with content marketing? Your brand’s content needs to capture attention, or your prospects will go elsewhere.

Content Marketing 98

Content Marketing Creativity Marketing eBook 98

Sword and the Script

FEBRUARY 2, 2022

In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. And I have a massive library of SEO and content marketing material.”.

SEO 129

SEO Content Marketing Marketing Software 129

Contently - Strategy

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! In other words, you need a content strategy. Read on for the essential elements of how to create a successful content marketing strategy.

Content Marketing 65

Content Marketing Strategy How To Marketing 65

Cision

MAY 29, 2017

This helps users to find content that’s most suitable for them. To understand what content discovery is all about, let us review some examples. Social media sites such as Facebook have content discovery features integrated into its algorithms. Why is Content Discovery Important? Offer Users Quality Content.

How To 129

How To Content Marketing Engineering Advertising 129

Onclusive

DECEMBER 6, 2017

For example, if a PR pro gained coverage for their brand in Forbes, they may report the circulation of Forbes as the potential audience size that saw the message. AirPR has been on the cutting edge of the New PR and its ties to content marketing and marketing technology. Know which tactics are working.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

ImPRessions - Crenshaw Communications

MARCH 11, 2021

Though they’re typically created for advertising purposes, edcals give a PR team a topic guide for creation of press releases, blog posts and content marketing. By laying out what content to create, when to pitch and whom to pitch, editorial calendars make PR both easier and more effective. Align the Team.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Contently - Strategy

OCTOBER 3, 2024

B2B content marketing managers will love the content discovery feature that finds the most popular articles on any topic. And it’s perfect for developing an SEO-focused content calendar. Ahrefs has a variety of plans to suit your team’s needs, but most marketing teams will need a more robust plan than the basic version.

SEO 87

SEO Content Marketing B2B Tools 87

Cision

SEPTEMBER 7, 2017

The next time you’re looking to tell your company’s unique story, but have press release writers’ block, take some inspiration from the following examples of amazing press releases. Example: Full Circle Joins The Caffeinated Buzz With Brumi. The value of content marketing has been proven time and time again.

Infographics 283

Infographics Consumer Video Examples 283

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

Content marketing Creating high-quality, informative content that answers common voice search queries can position a company or their leader as an industry expert and increase its chances of being featured in voice search results. FAQ pages, for example, are very useful.

SEO 339

SEO Reputation Local Consumer 339

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads.

Infographics 235

Infographics Case Study Content Marketing Video 235

Deirdre Breakenridge

MAY 13, 2019

Use cases go from brand monitoring to event sponsorship ROI, user-generated content identification and product research. Example of video recognition technology. Albane Flamant, Marketing Manager, US, Talkwalker. on the Talkwalker listening & analytics platform.

Training 399

Training Video Analysis Data 399

Cision

AUGUST 23, 2017

Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. The second example that caught my attention (and millions of others like me) is Mouth, an e-commerce site selling interesting indie food products across the United States. About Avinash Nair.

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

DECEMBER 20, 2017

To make a topic feel more relevant, content creators can add something that other people easily relate to — another person. A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. Flo from Progressive Insurance is an excellent example.

Industry 222

Industry How To Insurance Insurance 222

Cision

OCTOBER 6, 2016

But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment. This takes PR out of the nice-to-have marketing category that’s first on the budget chopping block, into an integral part of your business growth strategy.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

ImPRessions - Crenshaw Communications

MAY 21, 2020

Magid conducted a study of consumer responses to COVID-19 marketing by generation. Gen Z respondents, for example, are not moved by the sobering “new normal” messaging of many brand ads. Obviously, the shutdown has affected different segments of the population in different ways.

Branding 296

Branding Brand Advertising Advertising 296

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

For example, we represent several ad tech companies at a time when major browsers like Chrome are phasing out support for third-party cookies. A Call To Action, or CTA, can exist in nearly any type of content but it’s worth calling out because it is essential to achieving content marketing goals. Call-to-Action.

Leadership 353

Leadership Insurance Insurance B2B 353

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. Phrases such as ‘sponsored by, ‘partnered with’, ‘promoted’ and ‘presented by’ are indicators of sponsored content.

Advertising 334

Advertising Advertising B2B SEO 334

Contently - Strategy

AUGUST 28, 2024

On the one hand, there’s buzz about B2B and B2C content marketing trends and AI that implies there will be explosive growth in tech adoption. On the other, marketing budgets are down as a share of revenue , as is the share of the budget dedicated to tech. Generative AI really is affecting content marketing trends!

Content Marketing 52

Content Marketing Trends Marketing B2C 52

Onclusive

SEPTEMBER 13, 2017

What smart marketers learned using MarTech and Marketing automation was that their online videos, ads, and email marketing campaigns perform better when integrated with a strong, holistic PR and content marketing strategy. Digital communications attracts and engages customers: What is the New PR? ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Communications Conversations

AUGUST 3, 2021

It’s a question the folks at Sprout Social set out to ask more than 1,000 marketers and consumers earlier this year. When they asked marketers, unsurprisingly, the top answers were engagement and content-based. Three of the top four answers hone in on content marketing or engagement.

Customer Service 205

Customer Service Social Media Marketing Media 205

PRSay

JULY 16, 2019

Just like Disney took a tried-and-true story and retold it with modern animation, repurposing evergreen content in a new medium can revive established messaging. For example, taking a blog post and turning it into a podcast, infographic or video is a great way to present identical information in a new format. Try a new medium.

Content Marketing 162

Content Marketing Infographics SEO Video 162

Cision

MARCH 13, 2017

In the world of digital marketing, traditional marketing tactics have been reinvented so many times that it is not rare for traditionalists to get disillusioned. Further, viewing all your digital marketing from a PR perspective can help you improve your returns. Bank on Social for SEO & PR.

SEO 229

SEO Social Media Tools Google 229

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own.

Leadership 140

Leadership Content Marketing Healthcare Google 140

Cision

JULY 6, 2017

Leads help you better understand how many people are interested in your information, and tell you some specifics that may help you produce better future content for your engaged audience. Many good content marketing strategies — whether for a blog or company brand — include a lead generation form.

Blogging 168

Blogging How To Privacy Mobile 168