Sword and the Script

AUGUST 13, 2024

An easy way to get started with podcasting is to transform your better text-based marketing material into audio. For example, I’ve begun reading blog posts – turning them into a podcast. Positioning: coin a phrase that sticks B2B startups generally aim for one of two business strategies: disrupt an existing market or create a new one.

Creativity 98

Creativity B2B Examples Marketing 98

Cision

DECEMBER 28, 2017

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. But a better strategy is to plan out your content several weeks or months — even quarters — ahead. This way you can better align it with whatever else you’re doing marketing-wise.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Contently - Strategy

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! In other words, you need a content strategy. Read on for the essential elements of how to create a successful content marketing strategy.

Content Marketing 65

Content Marketing Strategy How To Marketing 65

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card.

Banking 107

Banking Content Marketing Examples Industry 107

Contently - Strategy

OCTOBER 3, 2024

B2B content marketing managers will love the content discovery feature that finds the most popular articles on any topic. And it’s perfect for developing an SEO-focused content calendar. Ahrefs has a variety of plans to suit your team’s needs, but most marketing teams will need a more robust plan than the basic version.

SEO 80

SEO Content Marketing B2B Tools 80

Cision

DECEMBER 19, 2017

According to research from Content Marketing Institute, 65 percent of businesses using content marketing have experienced an increase in ROI compared to a year ago. For content marketers, this is good news — as it indicates that content marketing is still as effective as it has always been.

Content Marketing 0

Content Marketing Marketing SEO Engineering 0

Contently - Strategy

JULY 9, 2024

Every content marketer loves the feeling when a content piece climbs the rankings for views, engagement, and, ultimately, conversion. But nowadays, marketers have more reliable ways to choose content topics that are likely to engage customers. What is data-driven content, and why should content marketers create it?

Content Marketing 52

Content Marketing Data Marketing SEO 52

Contently - Strategy

AUGUST 28, 2024

On the one hand, there’s buzz about B2B and B2C content marketing trends and AI that implies there will be explosive growth in tech adoption. On the other, marketing budgets are down as a share of revenue , as is the share of the budget dedicated to tech. Generative AI really is affecting content marketing trends!

Content Marketing 52

Content Marketing Trends Marketing B2C 52

Cision

SEPTEMBER 26, 2017

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Keeping Content Powerful And Unique.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Content Marketing 119

Content Marketing B2B Marketing eBook 119

PR 20/20

FEBRUARY 20, 2023

That's where inbound marketing and content marketing relate. Think of them as the smooth talkers of the marketing world—using engaging content and helpful information to attract and win over potential customers. Some examples of inbound marketing tactics include: Social media. Case Studies.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

PR 20/20

JANUARY 19, 2023

If not, now’s the time to start—especially if you prefer streamlined content marketing efforts. Below we dive into buyer personas, the benefits, and how they can support your overall content marketing strategy. It also gives you the opportunity to personalize your content marketing for different audiences.

Content Marketing 78

Content Marketing Marketing eBook SEO 78

Sword and the Script

NOVEMBER 17, 2020

One of the occasional critiques of content marketing I hear from PR professionals is that content lacks credibility. The 2021 B2B Content Marketing Benchmarks, Budgets, and Trends Report by the Content Marketing Institute and MarketingProfs is an example. I don’t agree.

Content Marketing 92

Content Marketing B2B Marketing Examples 92

Contently - Strategy

JUNE 12, 2024

It’s the year 2010, before anyone even knows to ask the question, “What are content marketing platforms?” As a marketing manager, you’ve embraced Gmail, and Google Docs has changed the way you collaborate with your team. What is a content marketing platform ?” What are Content Marketing Platforms?

Content Marketing 52

Content Marketing Marketing System Guidelines 52

Contently - Strategy

JUNE 25, 2024

Other content marketers and writers are out there doing what they do best: creating and sharing content about their craft that inspires, entertains, and teaches. Here’s a list of the content marketing podcasts and blogs so you can learn from them, too. Check it out for all things digital marketing.

Content Marketing 52

Content Marketing Blogging Marketing SEO 52

Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Without a plan, you risk all of your content efforts going to waste. We have 10 steps on how to create your next content marketing plan: What exactly is content marketing?

Content Marketing 128

Content Marketing How To Marketing B2B 128

Contently - Strategy

MAY 7, 2020

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. But, if you fail to make an internal case for your content, your plan will never get the buy-in or budget it needs to succeed.

Content Marketing 141

Content Marketing Marketing Case Study Internal 141

Contently - Strategy

JUNE 6, 2024

This kind of social media experience has become all but universal; as consumers, targeted ads and influencer content can feel creepily timed to our real-life conversations. When planned correctly, content marketing is still one of the most valuable investments brands can make. One way to use data is to look at seasonality.

Content Marketing 52

Content Marketing Marketing Video Financial 52

Cision

MAY 17, 2017

When it comes to content marketing, the best strategies go beyond just churning out a lot of blog content. They’re definitely a proven component of a smart marketing strategy, but are they right for your brand? All the marketing you do will help you achieve that goal you set. Images: Pexels 1 , 2 , 3.

Content Marketing 205

Content Marketing Strategy Marketing Infographics 205

Sword and the Script

OCTOBER 8, 2020

Effective B2B content marketing programs have a documented strategy, build a subscription audience and use metrics to inform decisions What separates successful B2B content marketing programs from those that underperform? For example, here’s a post on the page four findings from 2016. Give our services a try.

Content Marketing 101

Content Marketing B2B Marketing Survey 101

Prowly

MAY 22, 2020

It’s an essential element that supports your marketing efforts and offers the best approach to build a strong subscriber base – which is critical for any business success. In fact, 81% of leaders and 87% of visionaries place content at the center of their […].

Examples 235

Examples Marketing Strategy Content Marketing 235

Contently - Strategy

OCTOBER 18, 2023

The good news is there’s no need for marketers to pivot careers just yet. With content marketing, brands can deliver personalized and relevant customer experiences that not only nurture them through the funnel but also provide value, build trust, and foster lasting connections.

Content Marketing 52

Content Marketing Marketing Comparison Data 52

Polaris

DECEMBER 5, 2014

Guitar Center’s YouTube channel beat out hundreds of leading brands, including Target, Four Seasons and General Electric, to snag the Project of the Year award at Content Marketing Institute’s 2014 Content Marketing Awards. Content Marketing'

Content Marketing 242

Content Marketing Storytelling Marketing YouTube 242

Sword and the Script

JULY 28, 2020

Content marketing is about the audience. The same dynamic applies to content marketing too. >>> Looking for a consulting partner with the content chops to build a sound strategy and execute? The Content Marketing Shortcut: M&A There is a short cut: buy the audience through an M&A transaction.

Content Marketing 107

Content Marketing Marketing B2B Advertising 107

Contently - Strategy

FEBRUARY 8, 2024

Incorporating visual content into your content marketing strategy is about more than just grabbing eyeballs. Understanding these psychological aspects of visual content is crucial for content marketers. The post Visual Storytelling Examples to Captivate Your Audience appeared first on Contently.

Storytelling 52

Storytelling Examples Infographics Viral 52

Contently - Strategy

JANUARY 17, 2024

When it comes to content marketing for financial institutions, legal compliance presents a unique set of challenges and opportunities. The intricate financial services landscape is characterized by stringent regulations, constantly evolving market dynamics, and a discerning audience.

Financial 52

Financial Content Marketing Marketing Guidelines 52

Onclusive

JANUARY 31, 2018

To be successful in the New PR is to identify the intersection of positioning and content marketing. For example, if you are a product-oriented company there are two ways that you can go: you can position around value, or you can position around features. Building the Narrative & Content Marketing.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Content Marketing 135

Content Marketing Study Blogging Marketing 135

Communications Conversations

FEBRUARY 6, 2020

The title: The top 10 laziest phrases in social content marketing. Because there’s only one phrase that can be labeled “the laziest” in social content marketing–and I’m not sure it’s close! The content machine is now in overdrive. I see it used almost daily. Think about it.

Content Marketing 127

Content Marketing Marketing Writing Data 127

Contently - Strategy

AUGUST 11, 2022

Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term. How content marketing leads to meaningful ROI. Paid ads and content marketing have inverse reputations. You’ve got to hook them and drive them to action.

Content Marketing 135

Content Marketing Marketing Consumer Strategy 135

Contently - Strategy

FEBRUARY 12, 2024

The best email newsletters are like holy grails for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. Robinhood Snacks , for example, delivers a daily bite-sized, three-minute dose of financial news.

Financial 52

Financial Content Marketing Marketing Banking 52

Contently - Strategy

NOVEMBER 1, 2023

Imagine you’ve just created an outstanding eBook that breaks down the hottest topic in your industry, and now you’re ready to roll out an entire digital content marketing strategy behind it. The example above demonstrates the potential risk of focusing too heavily on only one of those mediums.

Content Marketing 52

Content Marketing Strategy eBook Marketing 52

Contently - Strategy

JUNE 18, 2024

It’s also an extremely effective example of brand storytelling, as it was produced not by a gritty independent film studio but by the financial services platform Square. That’s a noble aim, but how can a piece of content that is not directly about a brand be one of the best examples of brand storytelling ?

Storytelling 52

Storytelling Examples Brand Branding 52

Prohibition

MARCH 16, 2021

We don’t need to sell you on the benefits of content marketing. When compared with other forms of marketing, content marketing has the potential to form a meaningful and long-lasting relationship with your customer or prospect. So, how do you get it right when it comes to content marketing?

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Sword and the Script

MARCH 31, 2020

Buyers were taking in content before talking to sales even before the Coronavirus hit; now is a great time to double down on content marketing Today is the last day of the first quarter of 2020. When I think about that statistic in today’s context – this is another moment for true content marketing.

Content Marketing 113

Content Marketing Marketing Advertising Advertising 113

Cision

JANUARY 25, 2016

Last year, 90 percent of B2C marketers used content marketing, but only 34 percent felt they were successful. And while 69 percent are creating more content than years past, few are being heard. They can afford to ignore us,” says Joe Pulizzi, founder of Content Marketing Institute. Find The Sweet Spot.

Content Marketing 120

Content Marketing Marketing Banking B2C 120

Sword and the Script

AUGUST 27, 2019

Content marketing could quite possibly be the most misunderstood concept in marketing today. Most confuse content marketing as synonymous with content, which is a solid way to make sure your content marketing program underperforms, or worse, fails. So, what is content marketing?

Content Marketing 84

Content Marketing Marketing B2B Web 84