ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? Get on the same page as marketing. The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same. It’s helpful to use the company’s marketing calendar as a guiding star when crafting the PR plan.

Writing 136

Writing How To Pitching Privacy 136

Contently - Strategy

APRIL 28, 2022

For example, that new product feature you’re releasing next month might add a new workstream to the calendar as you create a set of content assets to support the launch. By aligning the goals with the content assets, it’s easier for executives to see how marketing will affect overall business goals.

Product Launch 132

Product Launch Measurement Marketing Meeting 132

Shift Communications

OCTOBER 16, 2017

Suppose we want to promote our company’s new product launch. What does our product do? Take one step back from our solution – what’s the core problem our product solves? That’s a simple example of lateral thinking. How do we then transform that problem into a headline?

Creativity 96

Creativity Product Launch Examples Energy 96

Beyond PR

AUGUST 3, 2016

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. Do you offer products that relate to those topics?

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 186

Marketing Content Marketing Data Social Media 186

Beyond PR

DECEMBER 19, 2016

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. But a better strategy is to plan out your content several weeks or months — even quarters — ahead. This way you can better align it to whatever else you’re doing marketing-wise. Plan ahead of time.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Sword and the Script

NOVEMBER 4, 2014

The company is getting accolades from other reputable marketers. Mark Schaefer , for example, called it GM’s Oreo moment. If there was a way to plan that — marketers would! EST — coincident with Apple’s big product launch event, which dominated the technology and mainstream press corps’ attention.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

Shift Communications

OCTOBER 16, 2017

Suppose we want to promote our company’s new product launch. What does our product do? Take one step back from our solution – what’s the core problem our product solves? That’s a simple example of lateral thinking. How do we then transform that problem into a headline?

Creativity 76

Creativity Product Launch Examples Energy 76

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For example, your brand can create a positive image by allowing your representative to become a speaker at an event. Create buzz on multiple platforms The proper PR strategies can generate excitement and buzz around a brand’s initiatives, products, or events across various media platforms.

Video 110

Video Marketing SEO Social Media 110

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ReimaginePR

JUNE 27, 2016

Your content must provide some sort of value to your potential customer—through email courses, e-guides, or opt-ins for example—before they’ll even consider becoming an actual customer (i.e. Don’t forget to create stories for all of your upcoming product launches too! giving away money or their email address to you).

Reputation 120

Reputation Brand Branding Product Launch 120

Communications Conversations

APRIL 17, 2015

.” I realize I’m not contributing to the content marketing vortex. Livestreaming product launches. For example, as with any new tool, on the corporate side there can be a resistance to try something out right away (contrary to what people think about the “shiny object syndrome”). .”

Brand 60

Brand Branding Product Launch Video 60

PR Fuel

JANUARY 24, 2021

They will also ensure that you get the following advantages: Increase SEO and content marketing with backlinks coming from news sites Maintain connection with journalists and other newswires Gives additional support to other marketing campaigns. It needs to stay relevant to its content.

Writing 89

Writing SEO Engineering Product Launch 89

Sword and the Script

NOVEMBER 22, 2016

For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. To that end, I do think B2B organizations should be investing moderately in Facebook ads, with one caveat: These should be done as an effort to augment a content marketing approach, rather than solely for lead generation.

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

JANUARY 3, 2023

What are some examples of public relations? Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. ChatGPT does a fair job of describing both sides of the argument and adding a specific example.

Interviews 97

Interviews Publicity Technology Social Media 97

Beyond PR

JULY 6, 2016

In High-Impact PR Planning that Drives ROI & Supports Demand Generation , we look at how to get started with your content promotion plan — from setting goals and identifying the best channels for promotion to determining which pieces of content you want to share. Pitch your vision in full.

Marketing 66

Marketing Product Launch Data Software 66

Prohibition

JUNE 17, 2021

Further to this, the whole point of using video content in PR is to convey some form of message, whether that’s to promote a product launch or highlight your company values. As long as you nail the message and target audience, there’s no reason why your content shouldn’t be successful.

Video 62

Video Product Launch Film Social Media 62

Communications Conversations

JULY 20, 2017

The role of content strategist is brand new for the company, which is both challenging and exciting. I have the opportunity to work with a talented group of copywriters and marketing strategists to put together content plans that support new product launches, product category campaigns, awareness campaigns, etc.

Corporate 0

Corporate Agency System Meeting 0

Konnect Agency

MARCH 15, 2021

Within the digital marketing department here at Konnect Agency we work to bring the best influencer partners to our clients to build brand awareness. Additionally, these back-end analytics usually help us determine what kind of content works best on their page and what their audience responds most positively to.

Instagram 52

Instagram Analytics Product Launch Retail 52

Prohibition

APRIL 13, 2023

Alternatively, you can use the content to create a new podcast series with a completely different focus. For example, you can use interviews from your videos to create a podcast series that focuses on expert insights. For example, the best-performing Instagram reel content on Instagram is usually no more than one minute.

Video 62

Video Infographics Social Media Instagram 62

Shift Communications

NOVEMBER 11, 2015

Make sure you have at least 5 videos planned out and pre-recorded before you launch the channel. Decide on what you want to do with your content – do you want to release a video on the same day on a weekly basis, for example? 3) It’s all about the visuals, so clean up shop.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Make sure you have at least 5 videos planned out and pre-recorded before you launch the channel. Decide on what you want to do with your content – do you want to release a video on the same day on a weekly basis, for example? 3) It’s all about the visuals, so clean up shop.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Make sure you have at least 5 videos planned out and pre-recorded before you launch the channel. Decide on what you want to do with your content – do you want to release a video on the same day on a weekly basis, for example? 3) It’s all about the visuals, so clean up shop.

YouTube 60

YouTube Brand Branding Analytics 60

PR 20/20

NOVEMBER 29, 2022

Identify assets that can be leveraged to accelerate success and fuel marketing campaigns. Example ways to classify the type of accelerator include: Audience lists (customers, influencers, leads, subscribers). Content (ebooks, white papers). Digital marketing properties (mobile apps, websites). Speaking engagements.

Marketing 52

Marketing Analytics eBook System 52

Prohibition

AUGUST 23, 2023

As influencers also have the reach to engage with niche audiences relevant to your online retail business, influencer marketing allows you to target specific demographics and interests. Email Marketing : Leverage influencer collaborations by featuring them in your email marketing campaigns.

Retail 62

Retail Marketing Advertising Advertising 62

Beyond PR

JUNE 14, 2016

Think of this collaboration as a scavenger hunt, where every team within your organization has a treasure trove of actionable marketing intelligence waiting to be discovered. The Product Roadmap. Marketers love to bring new things to market, and the product roadmap offers a guaranteed idea-generator.

How To 40

How To Marketing Training Product Launch 40

Critical Mention

AUGUST 29, 2019

For example, clients can subscribe to the idea of relying on your company to send out monthly newsletters with product updates, blog posts, upcoming webinar dates and more. Cross-promotion is a great example of how they do so. For example, you should consider interviewing other business pros for your blog or a podcast.

Company 81

Company Brand Branding B2C 81