Cision

NOVEMBER 16, 2016

And while it’s easy to mark your products down 40% in an effort to attract Black Friday traffic, it’s more difficult to remember to include your content marketing efforts in your holiday marketing strategy. Here’s an example: Black Friday. Content: 50 Gift Ideas Under $25. Holiday promotions abound. Plan Ahead.

Content Marketing 120

Content Marketing Marketing Case Study Social Media 120

Onclusive

SEPTEMBER 13, 2017

What smart marketers learned using MarTech and Marketing automation was that their online videos, ads, and email marketing campaigns perform better when integrated with a strong, holistic PR and content marketing strategy. PR is now being fueled by the omnipresence of digital content. ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. What does your audience want to hear?

Storytelling 120

Storytelling Case Study Crisis Viral 120

Polaris

JANUARY 2, 2015

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Content Marketing Lesson #1: Make it useful and timely. Content Marketing Lesson #2: Showcase stellar examples.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. Free Storytelling Resources to Improve Your Storytelling Skills.

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. Free Storytelling Resources to Improve Your Storytelling Skills.

Storytelling 100

Storytelling Resources Journalism Examples 100

Contently - Strategy

AUGUST 11, 2022

Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term. How content marketing leads to meaningful ROI. Paid ads and content marketing have inverse reputations. You’ve got to hook them and drive them to action.

Content Marketing 134

Content Marketing Marketing Consumer Strategy 134

Cision

AUGUST 23, 2017

Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. As a PR pro, you must have heard a thousand times about emotional storytelling. Avinash Nair is a digital marketer at E2M, India’s premium content marketing agency.

Digital PR 251

Digital PR How To Small Business Analysis 251

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Tactics like content marketing, earned speaking opportunities for C-level executives, and feature articles work together to boost visibility for a brand or situation that the brand solves. Branded content like bylined articles and blog posts offer multiple benefits. Storytelling engages, influence persuades.

Storytelling 233

Storytelling Software Education LinkedIn 233

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. It’s considered the most credible and influential source for storytelling. But can we say that for sponsored content ?

Advertising 334

Advertising Advertising B2B SEO 334

Contently - Strategy

FEBRUARY 8, 2024

Incorporating visual content into your content marketing strategy is about more than just grabbing eyeballs. Visual storytelling not only complements copy but can also provide an instant emotional connection that pulls prospective customers deeper into your brand. Storytelling: Visuals can tell a story instantly.

Storytelling 52

Storytelling Examples Infographics Viral 52

Burrelles Fresh Ideas

MAY 28, 2024

This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. Storytelling is a powerful tool to establish these connections. Fostering emotional connections is crucial in healthcare.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

Contently - Strategy

SEPTEMBER 18, 2024

And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. How can we get creative with content marketing? Your brand’s content needs to capture attention, or your prospects will go elsewhere.

Content Marketing 98

Content Marketing Creativity Marketing eBook 98

Contently - Strategy

JUNE 18, 2024

It’s also an extremely effective example of brand storytelling, as it was produced not by a gritty independent film studio but by the financial services platform Square. That’s a noble aim, but how can a piece of content that is not directly about a brand be one of the best examples of brand storytelling ?

Storytelling 52

Storytelling Examples Branding Brand 52

Contently - Strategy

MARCH 5, 2024

But finance content doesn’t have to be far from the excitement—after all, it takes budgeting know-how to afford those pricey shoes. Believe it or not, financial content for a bank can be fertile ground for creativity. Branded content marketing for financial institutions doesn’t always have to mean posting a boring blog.

Financial 52

Financial Content Marketing Examples Banking 52

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 111

Healthcare Content Marketing Industry Trends 111

B2B PR Sense

JANUARY 5, 2018

For example, a PR agency can obtain media coverage that shines a positive light on your brand. For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. Content marketing. Crisis management.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Deirdre Breakenridge

APRIL 10, 2017

For example, instead of the confusing IPS.com or the too long intelligentproductsolutions.com, Intelligent Product Solutions picked www.intelligentproduct.solutions for their consulting firm, a URL that even includes their full name. Five years ago, no one expected their PR firm to have video storytelling capabilities.

Travel 281

Travel Technology Conference LinkedIn 281

Contently - Strategy

SEPTEMBER 21, 2021

I’ve been relentlessly bullish on educational courses as the future of content marketing. Social impact storytelling drives purchase consideration. I wrote about the research behind the power of social impact storytelling in December , and now our own research backs this up. Consumers crave educational courses.

Branding 143

Branding Brand Banking Survey 143

Cision

AUGUST 21, 2017

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. Arya exemplifies why it’s important to outline your objectives before diving into creating or disseminating content.

Strategy 258

Strategy Trade Shows Case Study Course 258

PR 20/20

SEPTEMBER 11, 2018

Every year, a handful of PR 20/20 team members head to Content Marketing World ( #CMWorld ) hosted in our very own Cleveland, Ohio. CMWorld is the largest content-focused event of its kind, bringing together 4,000+ marketers to learn the tools and materials needed to build the best content marketing strategies.

Content Marketing 76

Content Marketing Marketing Writing Consumer 76

Sword and the Script

FEBRUARY 4, 2017

Even in B2B technology, marketers will find better success focusing on story in which the prospect sees themselves. And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. 1) Creating Quality Content Starts with Why. In Social Media Marketing, You Get What you Give.

Creativity 60

Creativity Storytelling B2B Film 60

Cision

AUGUST 4, 2016

Approximately 82 percent of consumers actually enjoy reading branded content, if it’s relevant to what they’re looking to learn about. Rather than force-feeding audiences nonstop, lackluster content, take a moment to return to Storytelling 101. What type of content are you working on? Who is your target audience?

Branding 120

Branding Brand Guidelines Content Marketing 120

Onclusive

FEBRUARY 9, 2021

for technology companies) Social media management Storytelling, content marketing and copywriting Press release writing and distribution Speech writing PR event planning Market research Media training. We will highlight best practices and discuss examples of relationships that worked, as well as ones that did not.

Agency 195

Agency Strategy Communications How To 195

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. ” ~ Morgan McLintic , CEO, Firebrand Communications 6.

Writing 189

Writing Communications Marketing B2B 189

Sword and the Script

DECEMBER 21, 2021

“We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media . The content they produce must be neutral, helpful and authoritative in nature – like that which PR has mastered for contributed articles for ages.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Critical Mention

FEBRUARY 25, 2022

Revenue generation tactics needed adjusting and marketing strategies have been shifted to improve messaging to their audiences in a time when digital communications and influencer marketing are more important than ever before. Perfect the Art of Storytelling. Keep Doing What Works.

Branding 126

Branding Brand Storytelling Analytics 126

Barokas

MAY 22, 2019

To do this, we must remember that the storyteller is often just as important as the stories themselves. Customers are an amazing resource for this type of authentic storytelling. Our client, branded merchandise giant BDA, is a great example. Allison Hefner, Social Media & Content Development Manager.

Storytelling 60

Storytelling Radio Print Advertising 60

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 186

Marketing Content Marketing Data Social Media 186

Cision

APRIL 6, 2016

With so much content saturating the marketplace, how can brands stand out? There are two ways that brands can stand out in today’s marketplace: employee storytelling and strategic paid media. Employee storytelling. It’s important, however, to ensure that employee content is aligned to the overall brand narrative.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Cision

NOVEMBER 19, 2015

’ Then, set a clear distinction between a business goal and a marketing goal. For example, the business goal may be to drive sales, whereas the marketing goal is to drive qualified leads to demo X product, enter X store, etc. Instead of storytelling… execute by STORYDOING. Sounds easy, right? And guess what?

Viral 120

Viral Content Marketing Consumer Storytelling 120

Contently - Strategy

NOVEMBER 14, 2018

Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. Content marketers in all industries can learn from these examples. A model for success. Let’s get started.

Leadership 105

Leadership Branding Brand How To 105

ImPRessions - Crenshaw Communications

SEPTEMBER 1, 2016

It’s not just about having a voracious appetite for all types of content, although that’s solid advice for anyone starting out in PR. This speaks to curiosity, but it also comprises the pace of digital change, SEO, content marketing and other areas that bleed into PR. They’re always learning.

SEO 159

SEO Analysis Storytelling Training 159

Contently - Strategy

JUNE 6, 2024

This kind of social media experience has become all but universal; as consumers, targeted ads and influencer content can feel creepily timed to our real-life conversations. When planned correctly, content marketing is still one of the most valuable investments brands can make. One way to use data is to look at seasonality.

Content Marketing 52

Content Marketing Marketing Video Financial 52

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. Once upon a time, Facebook, Google, and Apple were viewed as shining examples of U.S. Internally, data can inform our PR strategy and make our branded content better and more engaging.

Trends 157

Trends Privacy Data Reputation 157

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. And once the content is live, it won’t require much upkeep.

B2B 74

B2B Content Marketing Trends Marketing 74

Waxing UnLyrical

OCTOBER 19, 2015

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling. Pedal-powered Storytelling. ” 4.

Storytelling 40

Storytelling Infographics Content Marketing Data 40