ReimaginePR

SEPTEMBER 26, 2016

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy?

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop content to entertain and never sell, but what if people really want to buy from you? Entertain, don’t sell.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Cision

MAY 25, 2015

If you’re a PR professional in the year 2015, you are probably well aware of a little tactic known as content marketing. for a while now in the communication world, but the PR industry is finally starting to realize that creating and owning content to tell a story is a great complement to more traditional methods.

Content Marketing 120

Content Marketing Marketing Storytelling Video 120

Cision

OCTOBER 12, 2015

Facebook has been disrupting the scene for some time now. But if your brand is using the same content marketing strategy as it did in 2014, you’re probably not seeing any results. Because only one to four percent of your audience is actually seeing your content! Categorize Your Content. Recycle What Worked.

Facebook 120

Facebook Education Infographics Social Media 120

Contently - Strategy

AUGUST 16, 2024

Facebook and Instagram are currently the go-to social networks for B2C marketers. And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Ok, we know B2B marketers love LinkedIn and would be lost without it.

LinkedIn 95

LinkedIn Examples Brand Branding 95

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Instead, we must now actively push our content out to our intended audience. Instead, we must now actively push our content out to our intended audience.

Advertising 120

Advertising Advertising Facebook B2C 120

Cision

MAY 5, 2015

Don’t share that message with the same, old content marketing tactics. To “spice up” your B2B content creation , consider these five tips: 1. It determines the shape that other content marketing pieces take. Choose content channels. Base content channels on those answers. Try something new.

Content Marketing 120

Content Marketing B2B Marketing Instagram 120

Contently - Strategy

MAY 13, 2024

In fact, if you’re already producing high-quality content , it could mean your team is about to get a chance to shine. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024. Let’s say you work in marketing at that ramen company.

Content Marketing 106

Content Marketing Privacy Marketing Google 106

Cision

DECEMBER 29, 2015

People now look for and essentially demand content that gets them involved, creating a more personalized and memorable experience. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Episodic Content

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Buzzstream

JANUARY 9, 2019

Content marketing takes time and effort. By working together with other guest bloggers on content creation and helping each other get mentioned, we’re building useful, long-term relationships. Since we’re looking for long-term co-marketing opportunities we also check if the influencer we want to target has the same focus as us.

Content Marketing 134

Content Marketing Marketing How To Resources 134

Cision

FEBRUARY 5, 2016

Critics like HBO’s John Oliver deride it as misleading and call it a threat to journalistic integrity, while proponents see native advertising as a vital revenue producer for publishers and an effective way for marketers to reach and engage audiences. It looks just like a regular Facebook post, but it is an ad.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

Cision

NOVEMBER 5, 2015

Here are three big names to take a look at for content marketing inspiration: BuzzFeed. This Internet media company has been making waves for almost a decade, focusing on churning out content that spreads. And videos about facts and cool weird things do much better on YouTube.”.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Cision

MAY 29, 2017

This helps users to find content that’s most suitable for them. To understand what content discovery is all about, let us review some examples. Social media sites such as Facebook have content discovery features integrated into its algorithms. Why is Content Discovery Important? Offer Users Quality Content.

How To 129

How To Content Marketing Engineering Advertising 129

The Proactive Report

DECEMBER 9, 2014

92% of marketers claim that social media marketing is important for their business. 83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013. Content Marketing Mastering Social Media' That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%).

Social Media 279

Social Media Strategy Pinterest Media 279

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills.

Content Marketing 99

Content Marketing Marketing SEO Video 99

Cision

JUNE 2, 2015

Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” “Content is a filter that can qualify your audience better.” Want more content marketing insights from Ann Handley? “I can’t control anything that Facebook does.

Content Marketing 120

Content Marketing Marketing SEO Education 120

Cision

APRIL 25, 2016

Often you’ll read that Facebook is a “pay-to-play” platform for businesses. million active users on the Facebook platform, but with Facebook Page reach in the single digits (at best) it is generally thought that it is necessary to allocate dollars to communicate on Facebook. There may be 1.5

Facebook 120

Facebook Advertising Advertising Measurement 120

Contently - Strategy

AUGUST 19, 2020

One of the most impactful ways for us to work with patients is review building on our own sites and Facebook,” said Alex Deckard, SEO manager at Aeroflow Healthcare , a medical equipment company. ” The post 3 Ways Patient Advocates Can Boost Your Healthcare Content Marketing appeared first on Contently.

Healthcare 135

Healthcare Content Marketing Marketing Instagram 135

Onclusive

OCTOBER 3, 2017

For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. This gives your audience access to your content where they want to find it.”.

Brand 246

Brand Branding eBook Leadership 246

NewsWhip

OCTOBER 30, 2019

We’ve covered the pharmaceutical industry in depth before , but which brands are getting high engagement on Facebook and how has media covered them in 2019? While the narrative within media focuses on incidents within the pharma industry, a look at the top companies’ personal Facebook Pages tells a different story.

Pharmaceuticals 111

Pharmaceuticals Facebook Company Analytics 111

Communications Conversations

JANUARY 28, 2021

But, then I got to thinking: These trends can and should inspire social content marketers as you think about what kinds of visuals to use this year in your posts on Facebook, Insta, LinkedIn and other platforms. They recently unveiled their emerging visual design trends for 2021 based on hard-core search data from their users.

Content Marketing 117

Content Marketing Trends Marketing LinkedIn 117

5W PR

NOVEMBER 26, 2024

Authentic Collaborations Encourage influencers to create genuine and organic content that showcases the game’s unique features and benefits. Track Performance Monitor metrics such as engagement rates, website traffic, and sales to measure the impact of influencer marketing campaigns.

Video 78

Video Trends Marketing Advertising 78

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. It was shared over 26,000 times on Facebook.

Healthcare 110

Healthcare Content Marketing Industry Trends 110

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. This post, however, is aimed to put visual content on the pedestal. Visual Content Impacts Your Performance. Create more visual content. Better understand efficacy.

How To 282

How To Storytelling B2C Measurement 282

Contently - Strategy

SEPTEMBER 4, 2024

Still, when I set about refreshing more than 10 years’ worth of branded content to bring The Content Strategist up to date with our current web optimization and brand standards, I knew I had my work cut out for me. We wanted a data-backed action plan for making our content as relevant as possible in 2024 and beyond.

Blogging 87

Blogging SEO Analysis Content Marketing 87

Flack's Revenge

NOVEMBER 10, 2016

In short, if you are in the news business or want to promote your own, you are missing out if you are not on Facebook, LinkedIn, Twitter, etc. Sure, many in PR have jumped on the social media and content marketing bandwagons. Learn about the secrets of shareable content and how to get into the news feed.

Facebook 184

Facebook Web Social Media Engineering 184

Cision

JUNE 2, 2017

On Facebook, Twitter, YouTube, and all those other social networks. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Facebook : How many Likes? How do they publish to Facebook? How did Movoto do it?

How To 198

How To Real Estate Web Case Study 198

5W PR

DECEMBER 5, 2024

Choose the platforms where the audience is most active, such as Twitter, Instagram, Facebook, or Discord. Create engaging content that showcases the game’s features, offers behind-the-scenes glimpses, and encourages interaction.

Video 78

Video Community Social Media Interviews 78

The Proactive Report

DECEMBER 24, 2014

Facebook is the number one mobile app. What does your Facebook content look like on mobile? How does your brand’s mobile content meet this need? Content Marketing Online PR apps content content strategy digital PR mobile online PR strategy web' How is your brand performing on mobile?

Mobile 201

Mobile Strategy Web Consumer 201

Sword and the Script

JANUARY 21, 2025

Even if you dont manage Facebook ads, for example, taking the course will help you to be a better cross-functional collaborator with your peers in marketing. I started a blog to provide hands-on learning about content marketing and social media. From time to time, some of the SEO vendors open up courses for free.

Google 156

Google Course Survey YouTube 156

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads.

Infographics 235

Infographics Case Study Content Marketing Video 235

Communications Conversations

AUGUST 3, 2021

Three of the top four answers hone in on content marketing or engagement. This probably surprises no one, given the keen focus on content in terms of budget and resources in almost all marketing departments in 2021. Primarily because there’s much more money in the content marketing game.

Customer Service 205

Customer Service Social Media Marketing Media 205

Deirdre Breakenridge

MAY 23, 2017

But I’m usually neglecting my marketing blog to write for other websites. So I have two sets of Facebook, Pinterest, Twitter and Instagram accounts. I do post regularly to Instagram and Facebook where I’ve built engaged and consistently growing communities, and where I can be present on a consistent basis.

Blogging 282

Blogging Case Study Social Media Instagram 282

Cision

DECEMBER 20, 2017

Insurance is not a particularly fun industry, but by creating a character that people like, Progressive can develop tons of Flo-related content. Flo has even become a bit of a celebrity with almost five million likes on Facebook. For these reasons, visually-appealing content performs well online. Provide Useful Information.

Industry 222

Industry How To Insurance Insurance 222

Communications Conversations

JUNE 29, 2021

On Facebook , post between 1 and 2 times a day. By my count, this would mean, Hootsuite is recommending you post to your Insta page 12-28 times per month; to your Facebook page 30-60 times per month; to Twitter 30-150 times per month; and to LinkedIn a whopping 30-150 times per month. On Twitter , post between 1 and 5 Tweets a day.

Social Media 211

Social Media Media Survey LinkedIn 211

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Content Marketing Marketing Measurement 90

5W PR

OCTOBER 22, 2024

Some key channels to consider include Search Engine Optimization, which is simply optimizing the website content to rank higher in search engine results, making it easier for potential customers to find the business.

Travel 78

Travel Marketing Engineering Advertising 78