Cision

FEBRUARY 5, 2016

Critics like HBO’s John Oliver deride it as misleading and call it a threat to journalistic integrity, while proponents see native advertising as a vital revenue producer for publishers and an effective way for marketers to reach and engage audiences. It looks just like a regular Facebook post, but it is an ad.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

Cision

DECEMBER 20, 2017

Insurance is not a particularly fun industry, but by creating a character that people like, Progressive can develop tons of Flo-related content. Flo has even become a bit of a celebrity with almost five million likes on Facebook. For these reasons, visually-appealing content performs well online. Provide Useful Information.

Industry 222

Industry How To Insurance Insurance 222

The Proactive Report

DECEMBER 24, 2014

Facebook is the number one mobile app. What does your Facebook content look like on mobile? How does your brand’s mobile content meet this need? Infographic courtesy of Kargo.com. Content Marketing Online PR apps content content strategy digital PR mobile online PR strategy web'

Mobile 201

Mobile Strategy Web Consumer 201

Cision

APRIL 12, 2016

For example, the people coming to your website through search engine result pages (SERPs) or Facebook posts would be considered organic traffic. Their campaign was highly successful, although the content hardly mentioned Dove in the videos. Create a strong content marketing plan.

Infographics 120

Infographics eBook Content Marketing Video 120

Cision

JUNE 2, 2017

On Facebook, Twitter, YouTube, and all those other social networks. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Facebook : How many Likes? How do they publish to Facebook? Cool infographics.

How To 198

How To Real Estate Web Case Study 198

Shift Communications

DECEMBER 22, 2014

How much will you need to pay Facebook? Facebook was busy in the first quarter of 2014, and when news of its updated news feed algorithm hit the airwaves, the media was buzzing. In late March, it was revealed that Facebook throttled the organic, non-paid reach of brand pages…again. Have you tried it out yet?

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

ISEBOX

MARCH 14, 2016

The Rise of Videos, Images and Content in Media Relations. These days, we hardly notice how much we are surrounded by multimedia content. Videos, photos, infographics, charts…they are everywhere. Watch your Facebook engagement increase by 150% when a photo is posted. Most of the time it passes us by like dust in the wind.

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. It was shared over 26,000 times on Facebook.

Healthcare 112

Healthcare Content Marketing Industry Trends 112

The Stalwart Blog

DECEMBER 18, 2015

A few months ago, our agency learned that more of our clients and prospects were in need of greater content marketing assistance. While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. However, things are changing and that is no longer the case.

Content Marketing 60

Content Marketing Infographics Marketing Pinterest 60

PR 20/20

FEBRUARY 21, 2017

As content marketing continues to evolve, businesses across the globe have adopted it at a rapid pace. So what’s predicted to become of content marketing this year? Forbes ( @Forbes ) describes content marketing as a digital trend that is evolving fast , which means companies must jump on the bandwagon ASAP.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Sword and the Script

JUNE 18, 2016

That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby. In an introduction to the infographic, marketing director Jordon Ben writes: “Today’s dads are social, vocal and see their online world as a communal resource to help them make decisions.

Infographics 60

Infographics Social Media Media Survey 60

Sword and the Script

OCTOBER 6, 2015

If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. The annual report is a joint effort between MarketingProfs and the Content Marketing Institute.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Evolution of Content Marketing.

Social Media 0

Social Media Marketing Media Customer Service 0

Waxing UnLyrical

MARCH 21, 2014

My friends over at Rad Campaign gave me a heads up on an interesting infographic over at craigconnects , that says it “cracks the crowdfunding code.” Because of that, content marketing is a huge crowd funding tactic that demonstrates success. Twitter Facebook Google+ LinkedIn Cracking the Crowdfunding Code: Can You?

Nonprofit 103

Nonprofit Infographics Community Content Marketing 103

Cision

OCTOBER 28, 2015

The numbers don’t lie when it comes to visual content in communications. A 2014 study of more than 72,000 Facebook pages shows that visuals, including video and photos, generate the highest levels of engagement among users. Visuals are vital for all types of communication, whether they’re still shots, videos, infographics or slides.

Communications 120

Communications Telecommunications Infographics Video 120

Shift Communications

JUNE 2, 2015

Today I wanna talk about a fundamental error I see many companies make with regard to Content Marketing. More recently infographics have been all the rage. The post Post, Ping and Pray is *Not* a Content Marketing Strategy appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Content Marketing 60

Content Marketing Strategy Marketing Pinterest 60

Sword and the Script

AUGUST 16, 2016

It’s easy for a consumer to solicit instant opinions friends on Facebook the micro-moment before a purchase. In this case, market research has consistently demonstrated people favor recommendations from peers over brands. If you need experienced B2B help with PR, content marketing, or social media be sure to check out.

Content Marketing 60

Content Marketing Marketing Infographics Web 60

Contently - Strategy

DECEMBER 5, 2019

million for their content marketing budgets in 2019, per Contently research. This number includes content creation, distribution, technology, and talent. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing.

Financial 108

Financial Industry Report Insurance 108

Prohibition

AUGUST 17, 2021

Video content is nothing new but with the introduction of video only social media platforms such as TikTok and the launch of Instagram’s IGTV and Reels – concise an consumable content is a strong content marketing tactic. Bite sized content. Video marketing is an effect way to increase brand awareness.

Video 62

Video Content Marketing Marketing Product Launch 62

Prohibition

NOVEMBER 7, 2023

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Buzzstream

JANUARY 17, 2018

Extract Data from your Content and Design an Infographic. People love infographics. So why not repurpose your written content into a well-designed and impactful infographic? An Infographic is a way of exposing your content to more readers. Design Custom Visual Content to Share on Pinterest.

eBook 108

eBook Infographics Pinterest How To 108

Critical Mention

FEBRUARY 28, 2019

It’s no easy task for marketers to create Facebook ad designs. There’s so much to take into consideration that it’s no surprise that brands and marketers alike have to go back to the drawing board time and time again. billion active users visited Facebook daily. But not to fear! SCHEDULE A DEMO.

Facebook 62

Facebook Infographics Financial Writing 62

Waxing UnLyrical

MAY 28, 2013

Slideshare Is The Biggest Opportunity In B2B Content Marketing. Why: Michael Brenner shares why Slideshare is a must-have for marketers, especially those in the B2B field. Why: In this WUL guest post, Sean McGinnis explores one of the most important aspect of blogging (and content marketing), finding keywords.

Marketing 88

Marketing Infographics B2B Content Marketing 88

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Social media statistics from 2020.

Survey 183

Survey Marketing B2B Study 183

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Get key stakeholders on board.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

Sword and the Script

OCTOBER 21, 2014

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Infographic: Millennials and Social Commerce. The state of content marketing is – the gap between those that are good and those that haven’t started is widening. For example: 13 Statistics from an Inc.

Social Media 125

Social Media Study Blogging Company 125

Cision

JUNE 20, 2016

People on Twitter aren’t looking for the same type of content as people on Facebook and vice versa. While your content will vary across platforms, the overall message should be consistent. Create shareworthy content. Your audience is interested in content that is easy to read and sparks emotion.

Mobile 159

Mobile Public Affairs Infographics Social Media 159

Rock the Status Quo

JANUARY 12, 2016

Each “best of” summary will also be condensed into an infographic for Pinterest, linking back to the original transcript. These can also be embedded in new blog posts to elaborate on the quote, or collected into mini e-books or infographics. Maybe these great infographics will inspire you. Hello again, SEO! .

Infographics 100

Infographics SEO LinkedIn Pinterest 100

Cision

AUGUST 26, 2015

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Interesting test of Facebook content shows longer form content may win. Demand generation content marketing for B2B high tech industry.

Social Media 120

Social Media Twitter Media Nonprofit 120

Rock the Status Quo

JANUARY 12, 2016

Each “best of” summary will also be condensed into an infographic for Pinterest, linking back to the original transcript. These can also be embedded in new blog posts to elaborate on the quote, or collected into mini e-books or infographics. Maybe these great infographics will inspire you. Hello again, SEO! .

Infographics 100

Infographics SEO LinkedIn Twitter 100

Contently - Strategy

NOVEMBER 27, 2018

Here are the seven tasks to focus on before you start creating content. A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. In content chaos , the first mistake marketers make is leaning too heavily on intuition. Enter: Google.

Strategy 111

Strategy How To Content Marketing Analysis 111

Sword and the Script

JULY 2, 2016

Search is a form of a question…which is why answering customer questions is a sound strategy for content marketing. By contrast, we share content on social media when it’s convenient for us, says to Steve Plunkett. 3) Should You Use Hashtags on Facebook? Also see: Fear: Why Smart People Avoid Social Media .

Marketing 73

Marketing Viral Survey Infographics 73

Contently - Strategy

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. Key stakeholders to notify may include (but aren’t limited to): Social media specialists who can share the content asset on channels like LinkedIn, Twitter, Facebook, and Instagram.

eBook 137

eBook Product Launch Software International 137

Marketwired

JANUARY 5, 2016

Focus your content-sharing and creation efforts. According to our content marketing survey, 64% of PR pros are planning to increase their time, resources, and efforts spent on content marketing in 2016. For e-commerce companies for example, a micro moment might be getting people to “like” a Facebook page.

Mobile 100

Mobile Content Marketing Survey Infographics 100

PR 20/20

AUGUST 9, 2016

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. Amplify the content.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. But it’s still an emerging tactic and far too many companies are “flying blind” – just pumping out content without any strategy. It’s called ‘owned media’. You produced it.

Google 113

Google Guidelines Web B2C 113

The Proactive Report

JANUARY 30, 2015

Robert Rose, Chief Strategy Officer, Content Marketing Institute. Pew Research said that the one factor that will most influence the news in this decade is the sharing of content. Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X Daniel Lemin, President, One Good Brand.

Content Marketing 100

Content Marketing Facebook Groups Reputation 100