ReimaginePR
APRIL 30, 2016
So he built it, and sure enough…well, I won’t spoil the film if you haven’t seen Field of Dreams , but suffice it to say, people came. Diverting valuable assets into “content marketing” without any real idea of how it works or what it will accomplish. You need a Content Marketing Plan. He had no plan, really.
Cision
APRIL 28, 2015
Given what we’ve been hearing about Mark Schaefer’s content shock — people consume 10 hours of content per day, which won’t change, but the Internet is expected to grow 600 percent by the year 2020 — your engine needs some high octane content just to be able to stay ahead of the increased supply.
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Polaris
JANUARY 17, 2015
In fact, Chipotle is no stranger to interesting branded content. It’s a short film starring an animated scarecrow determined to find an alternative to unsustainable processed food manufactured by a fictional industrial giant called Crow Foods. The film clearly resonated with viewers. Content Marketing'
Stuart Bruce
SEPTEMBER 23, 2015
Content marketing is one of the hottest topics in marketing communications and public relations. This new 44 minute documentary film from the Content Marketing Institute explores the evolution of content marketing through case studies of brands that successfully use it such as Kraft, John Deere, Marriott and inevitably Red Bull.
Contently - Strategy
JULY 31, 2019
Content marketers never make content for content’s sake. A content marketing platform (CMP) is software for organizing the content marketing process. It looks a lot like a CMS (content management system), but a CMP is designed to help marketers do their jobs effectively.
Sword and the Script
JANUARY 21, 2025
I started a blog to provide hands-on learning about content marketing and social media. Second, this blog epitomizes what I do for clients; I practice what I preach: this is why PR and content marketing need each other. I started this blog in early 2009 after coming home from an overseas deployment. And I have.
ImPRessions - Crenshaw Communications
NOVEMBER 4, 2020
For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth.
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