Contently - Strategy

SEPTEMBER 21, 2018

Content marketing isn’t just a constant stream of advertisements. You want to anticipate some of the questions that might lead someone to your brand, especially ones that involve the keywords and concepts people search for on Google. But using the wrong tools can cripple smaller content marketing teams.

Content Marketing 111

Content Marketing Print Analysis Web 111

Contently - Strategy

OCTOBER 1, 2018

Because what do we normally do when we need better results as content marketers? Our biggest issue is how we make decisions in our work as content marketers. In an article for Fast Company , Contently co-founder Shane Snow shares the hilarious yet horrifying story that reveals the problem with conventional wisdom.

Marketing 104

Marketing Google Newspapers Print 104

Prowly

FEBRUARY 20, 2025

per press release PR Underground is an affordable press release distribution service that publishes your announcement to Google News, 80+ syndicated news/TV websites, and social bookmarking sites. It lets users publish reports on PR Newswire, Google News, Yahoo Finance, CBS, Market Watch, and Fox News. per release $129.99

Analytics 104

Analytics SEO Engineering Financial 104

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. The other half is content distribution. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. It’s not enough to just mention people in content, you must tell them about it too.

Content Marketing 112

Content Marketing Pitching Social Media Blogging 112

Cision

SEPTEMBER 10, 2015

Content optimization for the mobile and semantic web. Right now, the biggest focus is on writing and presenting content for mobile consumption. Google recently updated its search algorithms to reward mobile-friendly content in a shakeup the search engine optimization sector called Mobilegeddon. Emerged Trends.

Trends 120

Trends Mobile Web System 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

More video content is uploaded in 30 days than the major U.S. And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. television networks have created in 30 years.

YouTube 136

YouTube Video Training Survey 136

Ishmael's Corner

OCTOBER 22, 2014

As discussed before, the SEO consulting industry sprung out of Google’s license to print money which goes by the acronym PPC (pay per click). But that’s no longer the case as content takes on increasing importance in what Google serves up when folks insert a word or phrase or question in the trusty Google box.

SEO 140

SEO Web Engineering Google 140

Critical Mention

JUNE 10, 2020

As a result, it’s important to be tracking online news , print, social media and broadcast sources constantly to see which journalists and influencers are most trusted and widely-read in a given subject area. . Social Media is an invaluable Resource for Pitching. Trending Topics Can Work Both Ways .

Media 104

Media Pitching Trends Resources 104

Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

Case Study 52

Case Study Financial Content Marketing Study 52

Stephen Waddington

OCTOBER 18, 2018

The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. Shared document environments such as Google Documents or Office 365 are a good interim solution. Documents can also be easily exported in a virtual, physical file or print format. News has a finite shelf life.

Tools 203

Tools Web Banking Wikipedia 203

PR Fuel

AUGUST 26, 2021

About 80% of consumers prefer to learn about a business through custom content. Without a content marketing strategy, you could miss a chance to reach customers. You can also use press releases to create an omnichannel marketing strategy. Print publications and blogs. Industry-specific publications.

Engineering 105

Engineering SEO Consumer Content Marketing 105

Buzzstream

OCTOBER 17, 2018

Amanda Cargill, food content director at The Latin Kitchen told mediabistro that “pitching online only requires about six weeks lead time. Most print and online publications include an editorial calendar in their media kit. A quick Google search for “best holiday gift guide” churns out 473,000,000 results. Nonexistent.

Pitching 105

Pitching Viral Data Content Marketing 105

Shift Communications

JUNE 8, 2018

Beyond the fact that this is something that should be engrained in every Canadian after years of filling out blank province map worksheets in grade school, I couldn’t stop thinking about how it could have been avoided through a simple Google image search. Yet this wasn’t an isolated incident.

Print 83

Print Fashion Writing Google 83

MaccaPR

DECEMBER 10, 2014

When I first started our agency, I relied solely on PPC and SEO to market ThinkSEM, because I didn’t think blogs, social media or content marketing would do anything for us! The moral of the story for marketers: SEO, PPC, social media – it’s all tied together. How dominant is Google now in search?

SEO 98

SEO Interviews Blogging Engineering 98

PR 20/20

AUGUST 9, 2016

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. Social media: Social updates have been scheduled from your company’s accounts on LinkedIn, Facebook, Google+, and Twitter. Let’s explore how public relations can add fuel to this content fire.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Cision

AUGUST 26, 2015

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Demand generation content marketing for B2B high tech industry. Forget optimizing for Google. CEO at TopRank Online Marketing.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

OCTOBER 25, 2022

I have to use Teams, Wrike, Kapost, Dropbox, Google Drive, Google Data Studio, Sharepoint, Salesforce, Oktopost and Slack to communicate with clients and teams. I have colleagues who also layer on Trello and other content management systems as well. Lines between what constitutes PR and content marketing continue to blur.

Communications 149

Communications Crisis International Internal 149

Critical Mention

DECEMBER 10, 2021

Critical Mention’s Google Analytics integration allows users to: View and customize Google Analytics website metrics alongside mentions in reports to understand the impact of earned media on web traffic and conversions. Navigate search display by Users, Sessions, Pageviews, Goal Completions and much more.

Radio 116

Radio Instagram Analytics Mobile 116

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. But is it really that easy?

Strategy 67

Strategy How To B2C Content Marketing 67

Prohibition

NOVEMBER 16, 2022

Digital PR involves creating content campaigns around unique data pieces, interactive content onsite, newsjacking techniques, and other strategies to increase awareness and gain high-quality backlinks. Combining SEO and content marketing will increase your online presence, as the reach is much greater from higher rankings.

Digital PR 62

Digital PR Brand Branding SEO 62

Sword and the Script

MARCH 1, 2022

This is why Google requires links sent through these services to be marked “no-follow.” It’s sponsored content, which is a form of advertising, which is unquestionably paid media. If you enjoyed this post, you might also like: This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum].

Software 150

Software Case Study Advertising Advertising 150

Burrelles Fresh Ideas

AUGUST 15, 2023

Google is an excellent example that we can turn to when looking for OKR examples. The founders behind Google were introduced to the OKR framework in 1999 when it only had 40 employees. Reports clearly show that Google uses OKR to assist with management control and several other aspects of the global search engine.

Strategy 72

Strategy Measurement Google Case Study 72

Sword and the Script

AUGUST 28, 2018

Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. Web publishing changed all that, and it gradually contributions grew into a bit of a free-for-all as publications built out networks of contributors to feed the insatiable content beast. That may be changing.

Technology 69

Technology Advertising Advertising Community 69

Sword and the Script

JANUARY 9, 2018

I still post things to Google+ because occasionally I still see those posts get indexed in search results. The point is, with a little bit of effort, you can give people a reason to care that you are sharing this particular piece of content. Being different is a big part of what good marketing demonstrates.

Media 121

Media B2B Groups Conference 121

Sword and the Script

APRIL 1, 2017

While that maxim had elements of truth five years ago, when I wrote that content marketing was the new branding , today I wonder if we’re not coming full circle, yet again. Where a few years ago, print was dragging the publishing industry into a morass of unprofitability, today, it is hinting at revival.

Advertising 67

Advertising Advertising Print Study 67

Contently - Strategy

OCTOBER 24, 2019

A popular email newsletter is the holy grail for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. Curate your content into segments for specific audiences.

Financial 61

Financial Banking Content Marketing Writing 61

5W PR

JANUARY 17, 2020

However, media impressions are not limited to television or print media. At its broadest definition, a media impression can be nearly any interaction a reader or viewer has with a piece of content. Technically, every time you scroll by an advertisement on Facebook, that’s an imprint. Be more selective. Start out incrementally.

Measurement 78

Measurement Publicity Television Analytics 78

Critical Mention

FEBRUARY 5, 2019

Two great ways to know what’s trending is through Google and social media trends. Each platform has its own trending section: Google Trends. LinkedIn Content Suggestions. How do you identify what’s trending? Facebook trending. Twitter trends. How do you create an action plan for trending topics?

Trends 61

Trends Viral Analysis Crisis 61

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Burrelles monitoring allows you to track mentions (and sentiment) in real-time from all media — print, online, broadcast, and social — along with the ability to integrate Google Analytics for comprehensive reporting and evaluation. Contact us to discuss your specific needs.

Community 92

Community How To Marketing Data 92

Sword and the Script

SEPTEMBER 19, 2017

It’s not harder for smart marketers. They are the ones who get found in Google, the ones who appeal to Millennials by giving back to their community, the ones who are giving talks at meetings of clients. 3) Is law firm marketing different from other vertical industries? (See – print advertising. – SEO.

Marketing 67

Marketing SEO Pharmaceuticals Google 67

Sword and the Script

APRIL 22, 2017

His words were printed in a piece for The Daily Beast entitled Bad Writing Costs Businesses Billions : “Think about it. Mr. Singer, an analytics advocate at Google, expressed a strong view on the subject: “Psychographics show far more in common than year born / aging demographic breakdown of age range. Give our services a try.

Writing 67

Writing B2B Analytics Print 67

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

JANUARY 3, 2017

His byline, for a wide range of publications, will surface in the first couple pages of a Google search. Know a PR, marketing or sales leader with compelling ideas fit for print? 4) What is your assessment of this trend toward content marketing ? “In Want to be part of the Off Script series? Far harder.

Journalism 65

Journalism Content Marketing Creativity Leadership 65

PR in High Definition

DECEMBER 13, 2017

3D printed cupcake anyone? Forget googling for your holiday, we will all have an ‘e-agent’ inside a watch or piece of jewellery that will book our flights and accommodation. (Yes So, what are the crazy trends predicted to become lifestyle norms by 2027? Yes please. I want this now).

Trends 59

Trends How To Retail Google 59

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Or a food journalist for print media. You can use it in Gmail and Google Docs for real-time editing. The tool is entirely free.

Digital PR 62

Digital PR Tools Google Pitching 62

Waxing UnLyrical

NOVEMBER 4, 2015

As we all know, we’ve moved from a print-focused world, to desktop and now to mobile and it’s up to us to get better at showing, not just telling. Google recently announced that the number of searches on mobile eclipsed desktop. Twitter Facebook Google+ LinkedIn What’s On the New Multimedia Cart? Video to go.

Mobile 40

Mobile Film Media Training Video 40

PR Breakfast Club

JANUARY 11, 2015

Let’s talk for a moment about better content marketing through simple theft. I’m talking about taking from web developers processes to make lean content. Lean content is a workflow adaptation that ensures your team produces more content that can go more places. Forget all that.

Web 28

Web Print Writing Content Marketing 28