Shift Communications

APRIL 13, 2015

One of the top questions in social media marketing (and content marketing in general) is, how do you know what content is worth promoting? Will a blog post go viral? What if there were a way, if not to predict the future, to at least have an early warning system about what content you should promote?

Analytics 60

Analytics Google How To System 60

Sword and the Script

SEPTEMBER 30, 2014

Today a kid in a garage can start a company, that goes viral and can touch a billion people,” as one technologist put it eloquently recently. If a life immersed in technology seems to be getting faster, it’s not just that technology enables us to be faster, but the process of creating faster technology is getting faster.

Viral 123

Viral Technology Google Pitching 123

Flack's Revenge

NOVEMBER 29, 2017

By 2014 it was obvious that video was the rising star of content marketing. More people were showing a preference for video content, and we were hearing the first rumblings from major players like Facebook that they would be giving preferential treatment to video content. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

Cision

OCTOBER 28, 2015

Do a quick Google search and you’ll find plethora of other statistics illustrating that visual content beats out text every time. The phenomenon raises an important question for marketers and PR professionals: Are your viewers averse to reading or is there something more to the attraction of imagery? Images inspire sharing.

Communications 120

Communications Telecommunications Infographics Video 120

The Resolution Blog

JANUARY 8, 2018

More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh! If you’re creating content in PR take note of hacks one and two especially. Google has just announced one the biggest changes to the search engine in recent years.

Tools 136

Tools Publicity SEO Measurement 136

Buzzstream

OCTOBER 17, 2018

Content Marketers are aware of major holidays on the calendar, yet we’re usually pushing to produce a holiday campaign just weeks before the holiday. A similar Halloween campaign to our client’s went viral about 2 days before our content was ready. Late November would be the time to pitch it! Nonexistent.

Pitching 105

Pitching Viral Data Content Marketing 105

Cision

AUGUST 26, 2015

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Demand generation content marketing for B2B high tech industry. Founder of Smedio and Digital Marketers Academy. Forget optimizing for Google.

Social Media 120

Social Media Twitter Media Nonprofit 120

Buzzstream

JANUARY 17, 2018

If you’ve got some viral posts, then you’re ready for that “ebook.”. Designing an infographic is an excellent way of making your viral written content more popular and lifting up your posts that performed poorly. An infographic is 30X more likely to be read than text-based content. Which is good for your business right?

eBook 108

eBook Infographics Pinterest How To 108

Buzzstream

APRIL 16, 2025

I think a lot of the the link-building efforts and content marketing in general were looking at that link velocity. So I think a lot of people come into some of these just marketing decisions, content marketing decisions, where it’s like, ultimately, you want your end user to engage with the content, right?

Digital PR 62

Digital PR SEO Agency Infographics 62

ReimaginePR

AUGUST 29, 2016

Produce share-worthy content. Everyone wants to produce viral content that gets shared all over the web. While no one knows the full recipe to going viral, one of the ingredients is definitely creating valuable content. You’ll do this with the help of Google Analytics.). Consider Paid Ads.

Social Media 149

Social Media Marketing Media Facebook 149

Contently - Strategy

AUGUST 30, 2022

“Each asset should serve a unique goal, audience, channel—or else all you’re doing is creating a lot of noise without a lot of value,” says Natalia Dinsmore, Senior Content Marketer at Balance. So, when should you repurpose content to drain every drop from your high-quality content? Blog posts into eBooks.

eBook 143

eBook YouTube Video Social Media 143

Buzzstream

MAY 2, 2024

You need to be internally linking to pages you care about on your site, which sends an important signal to Google that this page is important and matters, and it should rank. Google only cares about three, but five is twice as good as three. I, on the, I think it was 12 brands that basically own Google search.

International 118

International Internal Insurance Insurance 118

Critical Mention

FEBRUARY 5, 2019

Two great ways to know what’s trending is through Google and social media trends. Each platform has its own trending section: Google Trends. LinkedIn Content Suggestions. 2) Where is the topic going viral? 4) Do you have existing content that can address this topic? Facebook trending. Twitter trends.

Trends 61

Trends Viral Analysis Crisis 61

Shift Communications

DECEMBER 29, 2015

Our top posts from the second quarter of 2015 focused on same-day content promotion, Game of Thrones, and expanding your skill set. Let’s take a look: How To Use Google Analytics for Same-Day Content Promotion. Will a blog post go viral? This makes taking advantage of trending content difficult.

Analytics 60

Analytics Viral Social Media Google 60

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Ah, video.

Infographics 72

Infographics Case Study Video Survey 72

Shift Communications

JANUARY 26, 2015

Serial , the This American Life spin-off podcast phenomenon, debuted in October 2014 and went viral. That close relationship has many businesses wondering whether to add podcasting to their content marketing mix. Podcasting needs more equipment and resources than other forms of content marketing. Conclusion.

Radio 60

Radio Viral Content Marketing Study 60

Critical Mention

NOVEMBER 26, 2018

It’s well known that companies hire marketing teams to generate content. A lot of marketing plans revolve around content publicity. With social media’s marketing power increasing exponentially, brands want to create content that will go viral. Influencers serve as a loophole and simplify this process.

Marketing 80

Marketing SEO Advertising Advertising 80

PR in High Definition

DECEMBER 13, 2017

Forget googling for your holiday, we will all have an ‘e-agent’ inside a watch or piece of jewellery that will book our flights and accommodation. (Yes Currently, Google constantly crawls websites in order to update their search results and the more a ‘Google Spider’ crawls your page, the higher you’ll rank in the search results.

Trends 59

Trends How To Retail Google 59

Doctor Spin

APRIL 6, 2023

In 2006, Mann introduced the Inbox Zero concept during a Google Tech Talk. 2 Many websites focused on content marketing use lead magnets and content upgrades (also known as “opt-in bribes” to boost conversions, and these can often be mistaken for superhero solutions.

Strategy 52

Strategy Real Estate Case Study System 52

Buzzstream

JANUARY 7, 2025

We expect this to change as Google and AI continue highlighting well-known brands in their results. Paying for links diminishes their value significantly, as Google can recognize paid content and downgrades its impact algorithmically. This is fine if the link is attributed in the correct way for Google.

Digital PR 62

Digital PR Report SEO Data 62

Prohibition

DECEMBER 9, 2021

And don’t forget to pause any scheduled content to ensure you don’t look like you are ignoring the crisis. Create a long-term content marketing campaign – for effective reputation management. One of the lasting effects of pr crises is that it sticks around in your Google search results.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Journalistics

MARCH 18, 2016

With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story. Just Google “ storytelling structure ” and remind yourself of all the stuff you forgot about from your high school English classes.

Social Media 40

Social Media Media Storytelling Local 40

ReimaginePR

SEPTEMBER 26, 2016

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy?

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Cision

JUNE 2, 2017

Step 1: Google Your Competitors. Despite its 1990s appearance, Google is still the “go-to” site to start the competition sleuthing. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Define goals.

How To 198

How To Real Estate Web Case Study 198

Prowly

FEBRUARY 26, 2025

Case study: Duolingo's unhinged TikTok digital PR content There's not a single chance you haven't heard about their brand image. Unconventional, yet humorous, they've created viral content that resonated with audiences far beyond traditional PR.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Buzzstream

DECEMBER 17, 2020

The tool will then show you a word cloud with other terms surrounding the subject, in addition to suggested insights and content ideas. David White , Director of Content Marketing at Connective3 , has found multiple other uses for the tool. Enter your topic keywords, which can be as simple as ‘TV’ or ‘Interior Design’.

Digital PR 161

Digital PR Tools Pitching Film 161

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s Craig Dekshenieks | Aderant.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Waxing UnLyrical

JULY 26, 2018

But choosing the correct topic to write about is actually one of the hardest parts of content marketing. Even the best written piece of content will fail if the subject matter isn’t important to your audience. Figure out the underlying cause of their pain point and you can get some truly great, unique content ideas.

How To 72

How To SEO Content Marketing Data 72

Beyond PR

JUNE 2, 2017

Step 1: Google Your Competitors. Despite its 1990s appearance, Google is still the “go-to” site to start the competition sleuthing. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. How did Movoto do it?

Real Estate 57

Real Estate How To Web Case Study 57

Contently - Strategy

DECEMBER 5, 2019

million for their content marketing budgets in 2019, per Contently research. This number includes content creation, distribution, technology, and talent. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing.

Financial 108

Financial Industry Report Insurance 108

Sword and the Script

OCTOBER 22, 2016

From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing. Lines blurred to the extent that marketing looks more like PR. More importantly, the dynamic web is fluid: What was true in digital marketing yesterday, is not necessarily true today.

Web 60

Web Google Mobile B2B 60

Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. And each time, I came away more prepared and excited for the next piece of content. For example, when I Google “coffee statistics,” I see that it has a Keyword Difficulty of 65.

Survey 90

Survey How To Reddit Pitching 90

MaccaPR

JANUARY 6, 2015

From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Contently - Strategy

APRIL 9, 2024

Repurpose content when the data says so Review your analytics to see which posts are performing well. A few questions to consider asking: Does Google Analytics point to a handful of excellent blog posts driving maximum traffic to your site? Did one of your white papers go viral or get backlinked by many notable websites?

eBook 52

eBook Video YouTube Infographics 52

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1] Is Content still King?

Marketing 28

Marketing Employee Wikipedia Data 28

Contently - Strategy

DECEMBER 1, 2021

If you optimize your posts for specific Google searches, you’ve got a good chance at some major views. In fact, LinkedIn is responsible for driving 46 percent of social traffic to B2B sites , with about 98 percent of content marketers taking advantage of the platform.

LinkedIn 145

LinkedIn Facebook Blogging Mobile 145

Contently - Strategy

JANUARY 23, 2019

” However, content that follows this equation… Popular Google search term + aggregated information from other sources = viral content. Are explainers the future of content marketing? . “It’s whatever people are asking about today in the world. That’s the viewer centered answer.”

Media 110

Media Journalism Content Marketing Education 110