Contently - Strategy

JANUARY 17, 2024

When it comes to content marketing for financial institutions, legal compliance presents a unique set of challenges and opportunities. The intricate financial services landscape is characterized by stringent regulations, constantly evolving market dynamics, and a discerning audience.

Financial 52

Financial Content Marketing Marketing Guidelines 52

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Read more: The Top Complaints B2B Sales and Marketing Have about Each Other. The cost of B2B marketing content. Prices have inflated the cost of content in B2B is no exception. 97% of respondents said video content and communication were useful after making a purchase.

B2B 146

B2B Marketing Survey Software 146

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Contently - Strategy

OCTOBER 9, 2024

Writing compelling LinkedIn articles for your company page Writing quality LinkedIn content doesn’t have to be that different from writing any other content for your brand. Here are some LinkedIn content ideas for businesses to get you started. Focus on solving problems, sharing insights, or offering industry commentary.

LinkedIn 91

LinkedIn Analytics Banking Writing 91

Contently - Strategy

JULY 10, 2024

Strategists, too, learning how to use ChatGPT for content marketing have likely encountered less-than-revelatory “strategies” like “create compelling content that resonates with your target audience.” You don’t need a computer science degree to learn how to use ChatGPT for content marketing.

Analysis 52

Analysis How To Content Marketing SEO 52

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing. Content marketing isn’t a new idea. Your goal with content marketing is not to sell directly to your audience.

Publicity 82

Publicity Small Business Advertising Advertising 82

Beyond PR

AUGUST 18, 2016

When producing infographics, photography and video for content marketing or company news, a consistent look and feel is just as important as it is in your logo. Of course, developing brand guidelines is neither easy nor inexpensive. Every picture tells a story and visual branding should be carried beyond the logo.

Brand 40

Brand Branding Product Launch Guidelines 40

Shift Communications

DECEMBER 10, 2015

This can be made easier if there are specified branding guidelines for image creation – rules that tell you things like what colors to use. Certain images, such as infographics, are “allowed” to have a lot more information packed into them than other images. This concept applies in design as well.

Infographics 60

Infographics Tools Writing Guidelines 60

Critical Mention

OCTOBER 24, 2019

Our Top Picks: PR pros should always keep an eye out for marketing tips. These three tactics provide great ways to boost your brand’s performance: 3 Marketing Tactics to Steal to Give Your PR Some ROI. Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques.

Blogging 68

Blogging Education Resources Creativity 68

Buzzstream

APRIL 10, 2019

Many content marketers view “promotion” as a phase that begins once content goes live. Submit Content to Newsletters and Groups. You can get some easy qualified traffic for your content by submitting it to community sites, email newsletters and weekly roundups. Pull data or facts and create an infographic.

How To 125

How To Data Community Groups 125

Beyond PR

MAY 3, 2017

Our 2016 timeline infographic highlights some of the monumental challenges that affected journalists last year. Journalists want high quality content from brands so they can write better news stories. Annemaria Nicholson is the Director of Content Marketing at Cision. United Nations (@UN) April 30, 2017.

Brand 55

Brand Branding Government Ethics 55

Prohibition

AUGUST 23, 2023

Show genuine interest in their content and highlight how a partnership could benefit both parties. Establish Clear Expectations : Once you’ve secured a collaboration, clearly communicate your expectations, including the type of content, posting schedule, and any guidelines or restrictions.

Retail 62

Retail Marketing Advertising Advertising 62

Contently - Strategy

APRIL 9, 2024

Our guide to repurposing content can help you squeeze more juice out of the content you’ve already invested in, but with far less effort than it takes to whip up something fresh. The stats from a recent white paper you published find new life as a shareable infographic. If so, give it a quick edit to reframe the content.

eBook 52

eBook Video YouTube Infographics 52

Buzzstream

MARCH 5, 2025

Use emotion to lead your content ideation process In virtually every interview or chat Ive had with content marketers and digital PRs, they talk about how important emotion is to the success of your content. Most of their infographics only cost 1 credit, which is $345. (It

Digital PR 62

Digital PR Pitching Study Google 62

PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. B2B Content Marketing + Pinterest – Surprisingly, Pinterest is a huge traffic builder for my B2B client sites.

Communications 79

Communications Pinterest Reddit Radio 79

Contently - Strategy

SEPTEMBER 17, 2024

Let’s say your team’s content strategy has been rolling along according to plan for months or maybe even years. You’ve got an efficient pipeline pumping out blogs, ebooks, infographics, social media , and thought leadership. Maybe because your content is either unusable or unfindable.

Exercises 52

Exercises SEO System eBook 52