ImPRessions - Crenshaw Communications

JULY 6, 2016

Breaking through with quality material will become more difficult as content marketing approaches a saturation point. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Everything is measurable and measured.

SEO 204

SEO Analytics Measurement B2B 204

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 110

Healthcare Content Marketing Industry Trends 110

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Marketing Statistics from 2020.

Survey 173

Survey Marketing B2B Study 173

Prohibition

NOVEMBER 7, 2023

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Contently - Strategy

JUNE 12, 2024

It’s the year 2010, before anyone even knows to ask the question, “What are content marketing platforms?” As a marketing manager, you’ve embraced Gmail, and Google Docs has changed the way you collaborate with your team. What is a content marketing platform ?” What are Content Marketing Platforms?

Content Marketing 52

Content Marketing Marketing System Guidelines 52

Sword and the Script

DECEMBER 26, 2023

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow.

Writing 189

Writing Communications Marketing B2B 189

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Ephemeral marketing. Virtual reality.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Waxing UnLyrical

OCTOBER 2, 2018

As September is Ethics Month at PRSA, the discussion revolved around the topic of ethics in PR Measurement. After kicking off the discussion with introductions and a reminder of the #MeasurePR chat guidelines, here’s what they and the #MeasurePR community discussed. Understanding what ethics in measurement means can be varied.

Ethics 56

Ethics Measurement Reputation Guidelines 56

Burrelles Fresh Ideas

APRIL 16, 2024

However, a quiet revolution is happening in the business-to-business (B2B) marketing world, where influencers are reshaping the landscape in new and interesting ways. The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity.

B2B 94

B2B Marketing Measurement Social Media 94

Beyond PR

AUGUST 3, 2016

There are times when product managers and content marketers don’t see eye to eye. As Alexa and I talked, I was reminded of my own struggles with project prioritization and communicating the value of content. Focus groups, surveys, and ethnographic research are all common tactics for marketers. The answer: Together.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Read more: The Top Complaints B2B Sales and Marketing Have about Each Other. The cost of B2B marketing content. Prices have inflated the cost of content in B2B is no exception. PR measurement. PR measurement. PR measurement. select all that apply).

B2B 113

B2B Marketing Survey Software 113

Sword and the Script

FEBRUARY 13, 2018

This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. Over the years, I’ve learned the following three basic guidelines help keep readers engaged. 1) Write short sentences.

Writing 60

Writing Blogging Content Marketing Web 60

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 They always use analytics to measure performance. Writing, blogging and producing content works the same way, even for a team.

Blogging 104

Blogging Survey B2B Analysis 104

ReimaginePR

JUNE 6, 2016

This goal is specific, measurable, and most importantly, attainable. To do this, decide what you’ll be measuring first. As you can see, these measurements will depend entirely on your main objective. These are your guidelines to let you know if you’ve hit the mark. 5: Which platforms will you use? 9: Evaluation Metrics.

Social Media 120

Social Media Media Instagram Advertising 120

5W PR

DECEMBER 19, 2023

Integrate with Broader Marketing Strategies: Don’t let your stunt stand alone. Integrate it with your overall marketing plan, using social media , traditional media, and other marketing tactics for a cohesive campaign. Measure and Analyze Results: After the event, evaluate its effectiveness against your goals.

How To 78

How To Ethics Measurement Creativity 78

Contently - Strategy

MAY 11, 2024

In 2022, the company updated its Search Quality Rater Guidelines to prioritize content that contains expert insights, firsthand experiences, and “genuinely helpful” advice. Earlier this year, Google announced a full-court press to reduce “low-quality, unoriginal content” in search results by as much as 40%.

Local 79

Local SEO Strategy How To 79

Buzzstream

JANUARY 22, 2024

Check Traffic Organic traffic is one metric that most tools can provide, though they are estimations of traffic, not exact measures. A site can be highly authoritative, but if it’s irrelevant, it will not be valuable.

Analysis 90

Analysis SEO Guidelines Google 90

Sword and the Script

OCTOBER 25, 2022

Lines between what constitutes PR and content marketing continue to blur. Pressure on measurement. More pressure on metrics, more KPIs to track, lack of unity in client leadership for comms objectives, more channels for which to create content and more content needed due to the number of channels.”.

Communications 119

Communications Crisis Internal International 119

Contently - Strategy

NOVEMBER 22, 2023

That said, how do you transcend from a messy spreadsheet or sticky notes on a bulletin board to a comprehensive content marketing engine? Ensure consistency: One of the biggest keys to content marketing success is a consistent posting schedule—it helps your audience stay engaged.

How To 52

How To Content Marketing Analysis eBook 52

Burrelles Fresh Ideas

MAY 14, 2024

Many developed countries, like the United States and the United Kingdom, require businesses operating within their borders to follow the Web Content Accessibility Guidelines (WCAG) and other laws that encourage accessible and inclusive content for everyone. Closed captions are ideal for use in accessibility measures.

Social Media 93

Social Media Media Video SEO 93

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing. Content marketing isn’t a new idea. Your goal with content marketing is not to sell directly to your audience.

Publicity 82

Publicity Small Business Advertising Advertising 82

Prohibition

AUGUST 23, 2023

for every dollar spent on influencer marketing. This impressive ROI is due to the targeted nature of influencer campaigns and the ability to track and measure their impact. Show genuine interest in their content and highlight how a partnership could benefit both parties.

Retail 62

Retail Marketing Advertising Advertising 62

Sword and the Script

APRIL 2, 2019

They developed these things called “outside counsel guidelines” (OCGs) that in part detailed what they will pay for and what they won’t. For me, I only do B2B, primarily technology, and I look at marketing, particularly content marketing through PR lenses. PR Measurement: A Pulse Check on How Communicators Show Value.

Agency 91

Agency Trends Marketing Survey 91

Prohibition

JULY 1, 2019

It also means you can, if you wish, have the final say/input into the content that they produce in terms of the styling of the photo etc. It’s also crucial that you and the influencer are clear on the ASA’s guidelines to ensure that the legal requirements are met. Ensuring your partnership with an influencer is genuine is key.

Marketing 54

Marketing Guidelines Course Instagram 54

Waxing UnLyrical

DECEMBER 14, 2016

The key is measurement. One of the biggest selling points of digital/social marketing is that it can be measured. If you consider PR’s classic measurement elements – outputs, outtakes and outcomes, two of three of these can be controlled and enhanced with social employee advocacy. First, carefully plan your content.

Employee 40

Employee Measurement Social Media Product Launch 40

Critical Mention

OCTOBER 24, 2019

Our Top Picks: PR pros should always keep an eye out for marketing tips. These three tactics provide great ways to boost your brand’s performance: 3 Marketing Tactics to Steal to Give Your PR Some ROI. We believe businesses can grow with a conscience, and succeed with a soul — and that they can do it with inbound. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Contently - Strategy

SEPTEMBER 11, 2024

You can address these issues through clear brand guidelines and transparency with audiences. Q: Regarding human-centered design, how do I measure the effectiveness of promoting accessibility and inclusivity within my marketing visuals?

Trends 52

Trends Marketing Strategy Brand 52

Beyond PR

AUGUST 2, 2016

A traditional boilerplate paragraph may not be necessary in a content marketing press release, but make sure you’re providing a link back to the content you’re promoting so that readers can verify and learn more about your message. Be engaging, be clever, and really take the time to craft content that will motivate your reader.

How To 40

How To Brand Branding Guidelines 40

Contently - Strategy

MARCH 25, 2024

You can address these issues through clear brand guidelines and transparency with audiences. Q: Regarding human-centered design, how do I measure the effectiveness of promoting accessibility and inclusivity within my visual content?

Trends 52

Trends Strategy Marketing Brand 52

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. This simple tactic really does boost the engagement with online content.

Communications 79

Communications Pinterest Reddit Radio 79

Sword and the Script

DECEMBER 10, 2024

Priority goes to crisis comm and results-measurement On the heels of a busy year, we expect 2025 to be more focused. It’s time to show results and initiate efforts that measurably move the needle. That was what made the notion of content marketing so interesting. Nicola Comelli | co-founder | Point-out 24.

Marketing 183

Marketing Content Marketing Data Pitching 183

Contently - Strategy

MAY 20, 2019

It’s understandable to a degree: every brand marketer wants to convey empathy for their audience, but that goal gets complicated when the stakes are “burger commercial about depression” high. There is a way out of the empathy trap without abandoning content marketing entirely. I can’t do this anymore.

Marketing 109

Marketing Guidelines Video Brand 109

Landis PR

DECEMBER 4, 2023

Content creation is merely experiencing the next wave of its evolution. That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies. That said, it’s important to start small and strategic.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Contently - Strategy

DECEMBER 28, 2022

Content marketing projects thrive or languish based on the creative brief. When we prime our creators with a compelling idea, a clear purpose, and a defined audience, they are far more likely to develop an outstanding piece of content than when we have a fuzzy concept poorly articulated.

Creativity 112

Creativity Enterprise Tools Training 112

Contently - Strategy

MAY 12, 2024

For content marketers, dialed-in content calendars are even more critical. An effective brief should include the content’s purpose, target keywords, desired calls to action, brand guidelines, and specific points or questions that need to be addressed. If it’s not on my Gcal, it’s not on my radar.

How To 94

How To Resources Comparison Analytics 94

Contently - Strategy

JULY 19, 2024

Content marketing projects thrive or languish based on the creative brief. When we prime our creators with a compelling idea, a clear purpose, and a defined audience, they are far more likely to develop an outstanding piece of content than when we have a fuzzy concept poorly articulated for an unclear reader.

How To 52

How To Guidelines Training Tools 52